AWS Machine Learning

SEPTEMBER 9, 2022

Amp wanted a scalable data and analytics platform to enable easy access to data and perform machine leaning (ML) experiments for live audio transcription, content moderation, feature engineering, and a personal show recommendation service, and to inspect or measure business KPIs and metrics. Business intelligence (BI) and analytics.

Analytics 68

Analytics Data Customer Engagement Engagement 68

NetBase

MARCH 27, 2020

Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. Nutrisystem Wins using Advanced AI to Power Social Analytics. And with the Dietary Supplements Market to reach 210.3 billion in 2024.

Ecommerce 52

Ecommerce Brands Marketing Social Media 52

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. With Oracle EPM, stadiums are not just venues but dynamic ecosystems capable of adapting to the rapid changes of today’s market. The result?

Entertainment 52

Entertainment Sports Financial Effort Score 52

Storyminers

JUNE 3, 2022

Predictive analytics (using past behavior to guesstimate future behavior, then serve up interesting options) will get attention. Brands that employ predictive analytics to serve their customers will leap ahead of those that adopt the technology just to sell more. 2016 Answer. than ever before. Here’s why.

Trends 147

Trends Customer Experience Wireless Entertainment 147

CSM Magazine

APRIL 25, 2024

In today’s fast-paced market, businesses across the UK face numerous hurdles in attracting and retaining customers. Stay Ahead With Market Research Regular market research is vital. Utilise surveys, focus groups, and social media analytics to gather insights into customer preferences and behaviours.

Social Media 52

Social Media Customer Journeys Multi-Channel Touchpoint 52

BirdEye

MAY 13, 2024

Are you tired of guessing your audience’s preferences and the keys to a successful marketing campaign? The best audience insights for your business depend on your marketing campaign needs, business objectives, budget, and more. How well you know your audience determines the success of your marketing campaigns.

Tools 62

Tools Social Media Multi-Channel Advertising 62

AWS Machine Learning

SEPTEMBER 19, 2023

Multi-modal data is a valuable component of the financial industry, encompassing market, economic, customer, news and social media, and risk data. They are able to connect insights across these diverse data types to gain a more comprehensive understanding and generate appropriate responses.

Financial 96

Financial Multi-Channel Marketing Analysis 96

C3Centricity

JUNE 28, 2018

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job? Why is this?

Marketing 149

Marketing Analysis Brands ROI 149

C3Centricity

MAY 25, 2020

Although companies realize they desperately need to dig into data analytics to maintain their business position, 45% surveyed think their current internal IT development cycles are not sufficient for new analytics and don’t fulfill their business requirements. Customers Still Value Human Connections in a Tech-Driven World.

Technology 194

Technology Analysis Data Consumers 194

C3Centricity

JUNE 28, 2018

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job?

Marketing 136

Marketing Analysis Brands ROI 136

BirdEye

AUGUST 28, 2023

And that’s even more true in a market that experiences rapid growth and constant change. You can splash with an up-to-speed social media strategy on the best marketing methods to reach potential customers. Creating an emotional connection with your customer base is easier than you think.

Social Media 52

Social Media Strategy Entertainment Multi-Channel 52

C3Centricity

MARCH 15, 2018

Although companies realize they desperately need to dig into data analytics to maintain their business position, 45% surveyed think their current internal IT development cycles are not sufficient for new analytics and don’t fulfill their business requirements. Customers Still Value Human Connections in a Tech-Driven World.

Data 206

Data Retail Analysis Analytics 206

Thematic

FEBRUARY 11, 2024

This year Medallia announced a self-service agile market research suite and 4 innovations in Generative AI. Last year, we wrote about how Atlassian built infinite customer feedback loop using AI which is based on similar ideas: personalized connection with users through granular feedback analytics.

Conference 62

Conference NPS Hotels Self Service 62

Gravy Analytics

JUNE 3, 2019

Location intelligence is a relatively new term in marketing, but one that is gaining popularity as consumers demand more relevant content and offers. Recently visited commercial locations such as stores, restaurants, or entertainment venues. Competitive Analytics. Timestamps and device information. Attribution.

Automotive 92

Automotive Advertising Retail ROI 92

SurveySparrow

SEPTEMBER 5, 2023

Brands that prioritize customer-centricity gain a competitive edge by forging stronger connections with their customers. Differentiating in a Crowded Market Imagine two car brands with similar models and features. Brands that provide memorable interactions stand out in a crowded market. What sets them apart?

Automotive 52

Automotive Trends Strategy Customer Experience 52

NetBase

APRIL 21, 2020

?Monitoring social analytics for trends may sound boring, but P&G is proving how exciting – and lucrative – it can be. Partnering with a TikTok influencer, they offer a super timely example of trend analytics in action – and during a time when brands are searching for an edge in a depressed market.

Trends 68

Trends Social Media Analytics Video 68

Chadwick Martin Bailey

OCTOBER 26, 2020

* This technology will increase the ability of many people to significantly improve their internet connectivity and potential, either as a fixed internet access substitute alternative, or for some households who may want to use 5G cellular connectivity as their only internet access (both inside and outside the home): Oh, yeah: and puberty ?

Video 124

Video Entertainment Technology Connections 124

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. For e-commerce businesses, it’s like harnessing the ever-changing winds of the market and navigating through them. As of 2022, global e-commerce sales surpassed $5.7

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

Lithium

MAY 2, 2023

More information about the Khoros Kudos Awards can be found on the contest page on Atlas Marketing The Social Marketing Paradox - Redux Something rather curious has happened since the inception of social media. Suddenly every brand now had a mainline into their customer’s entertainment feeds.

Entertainment 52

Entertainment Social Media Analytics Brands 52

BirdEye

MARCH 15, 2023

If you’re a marketer or business owner looking to stay ahead of the competition, understanding social media demographics is essential. On the other hand, if a brand’s target audience is millennial males, research tells us that they should focus marketing efforts on Facebook.

Social Media 52

Social Media Data Entertainment Groups 52

Thematic

MARCH 13, 2023

However, it can be challenging to connect with them or make plans because so much is going on. Advertised vs. Delivered Experience at Qualtrics X4  - 4 out of 5 Qualtrics X4 was advertised as featuring celebrity speakers, professionals from leading brands, entertainment, and a deep-dive into product knowledge.

Entertainment 62

Entertainment Conference Advertising Airlines 62

C3Centricity

NOVEMBER 4, 2019

Marketing is an old profession. But w ith the advent of digital in the early 80’s, companies began taking a serious look at their marketing strategies. The reasons are many, but the post “Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?” Brand Building. Customer Centricity.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

Lithium

MARCH 1, 2022

Planning a TikTok marketing strategy can be daunting at first. The trouble here is that TikTok marketing isn’t like marketing on other social media channels; businesses have to buy into existing trends and make their content not only relevant but casual and entertaining. Hello to all of our Atlas members! Save your spot.

e-support 52

e-support Entertainment Analytics Social Media 52

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Miller explained the ‘Authenticity Lifecycle,’ which is a business model that infuses authentic engagement with marketing, innovation and customer experience activities.

Innovation 100

Innovation Marketing Social Media Healthcare 100

NetBase

APRIL 27, 2020

And companies paying attention to this have a real opportunity to connect with their audience more than ever. Connecting businesses to consumers on an emotional level, memes have the ability to showcase a sense of humor, and most importantly right now, show solidarity. Meme Culture as Way to Connect with Consumers.

Culture 63

Culture Consumers Social Media Entertainment 63

NetBase

DECEMBER 30, 2019

Influencer marketing is amazing for brands – and is a tactic this is potentially about to experience an upheaval. Blurry: Technology has blurred the lines between home and work, study and entertainment, and public and privat e – and gender. Importance of Transparent Analytics. Gen Z – Predictably Unpredictable. Digital Natives.

Consumers 60

Consumers Fashion Analytics Entertainment 60

NetBase

MAY 2, 2019

Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. When you zoom in on what consumers are most passionate about, you can’t help but connect. For example, they helped course correct a food product brand whose influencer marketing was adrift.

Engagement 71

Engagement Entertainment Sports Social Media 71

CSM Magazine

SEPTEMBER 22, 2022

When you use video ads, you are able to connect with your customers on a more personal level. This connection will make them more likely to remember you and your company. Videos can also be entertaining. Video ads are also a great way to entertain your customers. They’re personal. Helps track results. Summing up.

Video 52

Video Customer Service Entertainment Advertising 52

Storyminers

JANUARY 12, 2017

Predictive analytics (using past behavior to guesstimate future behavior, then serve up interesting options) will get attention. Brands that employ predictive analytics to serve their customers will leap ahead of those that adopt the technology just to sell more. 2016 Answer. than ever before. Here’s why.

Trends 171

Trends Customer Experience Wireless Entertainment 171

Alida

JULY 28, 2016

Here’s a look at the rise of big data hype, its untimely death and what it all means for for marketers, researchers and other business professionals who use customer intelligence. Big data also refers loosely to the analytical tools employed to make sense of all this information. The rise of big data. As early as 1990, Peter J.

Data 100

Data Social Media Analytics Entertainment 100

CSM Magazine

FEBRUARY 28, 2023

The term is thought to have been first used by Kristin Patrick , the chief marketing officer of Claire’s. Social media has become a cornerstone of Gen Zalpha’s lives, providing them with an easy way to connect and communicate with their peers. What Sets Gen Zalpha Apart from Other Generations?

Customer Service 52

Customer Service Social Media Entertainment System 52

BirdEye

DECEMBER 20, 2022

Instagram is an ever-growing social media platform that’s become a beastly marketing channel. The best thing a business can do is treat Instagram like any other marketing channel. Instagram has become a source of entertainment, information, and promotion for all businesses, which means users have a wide variety of content options.

Tips 98

Tips Social Media How To Guidelines 98

NetBase

JUNE 19, 2019

With social audiences relying on other consumers (versus brands) for information and recommendations on everything from laundry detergent to Netflix shows, it makes perfect sense that brands would turn to members of their audience when marketing. This is why influencer marketing has become such a crucial tool for brands to use.

Brands 74

Brands Entertainment Social Media Consumers 74

Oracle

AUGUST 13, 2019

Public Sector General Session: Smart Connected Government. Breakout session featuring Mark Johnson, Senior VP, NA Tech Public Sector, Oracle, Celeste O’Dea, Business Development Director, PS Technology, Federal & Canada Applications, Oracle, and Susan OConnor, Global Director, Public Sector Industry Marketing, Oracle.

Industry 47

Industry Self Service Government Healthcare 47

NetBase

MARCH 2, 2020

As the first of its kind, next generation consumer and market intelligence platform , we have so much to share with businesses around the actionable intel they could have at their fingertips. So, a Consumer and Market Intelligence Breakfast Seminar seemed the best way to deliver it en masse! Day Two: Dallas.

Social Media 60

Social Media Multi-Channel Leadership Entertainment 60

SurveySparrow

JULY 27, 2023

You can create, customize, and personalize surveys and gather actionable insights with advanced analytical tools. Leverage survey analytics tools to derive meaningful patterns and trends that can inform decision-making. Identify trends, pain points, and opportunities that can shape your marketing strategies and operational decisions.

Social Media 52

Social Media Net Promoter Score Customer Centricity Customer Voice 52

C Space

APRIL 28, 2021

Christina Stahlkopf, Associate Director, Research & Analytics. Lockdown obviously put a heavy emphasis on streaming entertainment with surging growth amidst people stuck in their homes. Lockdown obviously put a heavy emphasis on streaming entertainment with surging growth amidst people stuck in their homes.

Entertainment 52

Entertainment Consumers Brands Connections 52