Optimove

APRIL 15, 2024

Embracing a position-less mindset allows marketers to effectively meet evolving consumer needs, outpace competitors, and drive better business outcomes in today’s dynamic marketing environment. Advanced technology, such as data analytics and AI, has paved the way for the emergence of Position-less Marketers. ” he asked.

Marketing 59

Marketing Sports Multi-Channel CRM 59

NetBase

JUNE 12, 2019

Though the approach has changed, advertising is still a big part of how brands use Twitter – and the social analytics found there. Twitter’s built-in analytics give you the overview of your audience on that channel by tracking metrics like: Tweets (plus Top Tweets, Tweets and Replies, Promoted, Impressions, Engagements, and Engagement Rate).

Advertising 46

Advertising Analytics Sports Video 46

NetBase

JULY 1, 2019

Here’s how to use Twitter Analytics to drive inspiration, brand health, and more! When you’re looking for a jumping off point, it’s easy to get started on Twitter by looking at Events in their built-in analytics. Use AI Analytics to Go Further. This is where Next Generation AI Analytics solutions come in.

Analytics 60

Analytics Trends Entertainment Sports 60

Beyond Philosophy

SEPTEMBER 26, 2014

Certainly with the types of investments that are made, the sophistication of the analytics that is undertaken and the vast sums of money involved you would want to think that that is the case, wouldn’t you? Consider the term “Consumer Confidence,” that is prevalent in discussions about the markets and the economy.

Sports 60

Sports Consumers Analysis Marketing 60

Beyond Philosophy

SEPTEMBER 26, 2014

Certainly with the types of investments that are made, the sophistication of the analytics that is undertaken and the vast sums of money involved you would want to think that that is the case, wouldn’t you? Consider the term “Consumer Confidence,” that is prevalent in discussions about the markets and the economy.

Sports 60

Sports Consumers Analysis Marketing 60

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

Consumers 52

Consumers Advertising Social Media Culture 52

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. That’s where Oracle Cloud EPM comes into play, providing a level of agility stadium operators require to keep up with the dynamic nature of sports and entertainment events.

Entertainment 52

Entertainment Sports Financial Effort Score 52

AWS Machine Learning

APRIL 18, 2024

It’s the AI-powered platform for work that connects people, conversations, apps, and systems together in one place. In his free time, Gene enjoys teaching kids technology and sports, as well as following the latest on cybersecurity. He’s passionate about applying machine learning to the area of analytics.

Multi-Channel 105

Multi-Channel Sports Strategy Data 105

Optimove

SEPTEMBER 20, 2022

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

Retail 52

Retail Sports Effort Score Social Media 52

Retently

APRIL 5, 2024

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. Retailers leverage AI technology, such as chatbots and predictive analytics, to enhance customer experiences by providing immediate assistance and personalization.

Retail 78

Retail Engagement Strategy Customer Experience 78

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. When you zoom in on what consumers are most passionate about, you can’t help but connect.

Engagement 71

Engagement Entertainment Sports Social Media 71

AWS Machine Learning

APRIL 19, 2023

Sportradar is the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on Sportradar knowhow and technology to boost their business.

Sports 79

Sports Training Effort Score Multi-Channel 79

NetBase

FEBRUARY 4, 2019

There’s arguably no greater stage for brands than the Super Bowl, football’s annual final match-up, which has become as much about the commercials as it is the sport. This is why there are different tools for different perspectives on your analytics. The post Social Listening for the Super Bowl – Are Brands In Touch with Consumers?

Brands 46

Brands Consumers Trends Sports 46

NetBase

MARCH 16, 2020

How advanced image analytics and next generation AI technology helps brands gather better insights. Understanding how to authentically connect with consumers and move them along your purchase path to ultimately convert, is complicated. Derive meaningful insight from Instagram analytics.

Strategy 56

Strategy Ecommerce Sports Analytics 56

Lumoa

JUNE 14, 2023

According to CustomerGauge’s 2022 report , NPS sports an impressive 41% trust rating among B2B businesses – higher than any other rating system of its kind! Meanwhile, 50% of consumers will likely switch to a rival after just one bad support experience. And you’re not alone in feeling that way.

NPS 208

NPS Effort Score Customer Centricity Loyalty 208

NetBase

NOVEMBER 13, 2019

A day full of social analytics expertise from industry leading brands and equally impressive participants seeking in-depth answers. It’s the day we’ve been eagerly anticipating all month – NetBase LIVE New York ! High expectations all around. Let’s see how it went! Kicking Things Off. Morning Movers and Shakers. And increase sales!

Sports 40

Sports Social Media Analytics Effort Score 40

NetBase

MAY 24, 2019

Let’s look at some recent case studies to illustrate eCommerce brands’ unique concerns, and how accurate AI Analytics helps. Another advantage to the AI Analytics they use (ours!) Their global sports nutrition brand has 9 brands under their portfolio, including Optimum Nutrition (ON) , Isopure , BSN , thinkThin and SlimFast.

Ecommerce 52

Ecommerce Analytics B2C Sports 52

AWS Machine Learning

JUNE 22, 2023

Working with AWS, Light & Wonder recently developed an industry-first secure solution, Light & Wonder Connect (LnW Connect), to stream telemetry and machine health data from roughly half a million electronic gaming machines distributed across its casino customer base globally when LnW Connect reaches its full potential.

Hospitality 87

Hospitality Metrics Automotive Connections 87

AWS Machine Learning

OCTOBER 5, 2022

The first important component is Amazon Kinesis Data Streams , a serverless streaming data service that acts as a decoupler between the specific implementation of the PPT data provider and consuming applications, thereby protecting the latter from the disrupting changes in the former.

Sports 95

Sports Data Analytics Automotive 95

Avaya

JULY 27, 2016

I recently attended the Sports and Entertainment Alliance in Technology Conference in Las Vegas. The peer-to-peer consortium brought together over 700 sports clubs, stadium operators, vendors, and top-tier technology providers to discuss and share knowledge, lessons learned, best practices and strategies for the future. Connectivity.

Sports 40

Sports Entertainment Social Media Analytics 40

NetBase

JUNE 21, 2019

Using social listening , you can identify athletes whose personal passions match up with those of various audience segments – making those connections even more powerful. The problem is, their mistakes are very public – and if they’re connected to your brand, you just might go down with the ship. Consider Hope Solo , the former U.S.

Brands 60

Brands Sports Analytics Analysis 60

Blake Morgan

MAY 24, 2022

Klodnicki says that every Skullcandy employee, no matter their seniority or department, knows the primary consumer and the key targets. But connecting with customers and growing the brand requires a data analytics team that connects the company’s culture to data. Listen to Customers.

Customer Focused 59

Customer Focused Strategy Marketing Customer Centricity 59

NetBase

MARCH 13, 2019

This isn’t a shocking revelation when you consider how photo-obsessed we’ve become in the digital age – with every smartphone sporting increasingly sophisticated cameras to answer busy consumers’ need to capture moments and communicate life happenings succinctly. Can your social analytics tools track these? But that’s not all….

Video 70

Video Sports Social Media Analytics 70

NetBase

MARCH 21, 2019

Don’t waste that opportunity to connect on generic marketing messages. Consumer FOMO is real! Instagram Live is great for Q&A/AMA sessions, new product sneak peeks, and anything your social analytics tell you your followers are interested in. Dwayne “The Rock” Johnson sporting an Under Armour shirt in this workout pic.

Video 55

Video Sports Social Media Analytics 55

NetBase

JANUARY 16, 2020

Let’s see a few possibilities – and one partnership already in the making – supported by next generation AI-powered social analytics ! Connecting with a mega-influencer of this standing requires more of a partnership proposal from a brand that straight payment, really. Separating from the Royal Family.

Brands 73

Brands Fashion Travel Sports 73

Kustomer

JANUARY 21, 2021

VP of Strategy and Analytics at Walker, Troy Powell, knows that one of the most effective things a company can do to provide the best CX is to unite every department and to become more customer-centric across the board. And to do that we brought on two special guests, Dr. Troy Powell, currently the VP of Strategy and Analytics at Walker.

B2B 95

B2B Company B2C Customer Centricity 95

AWS Machine Learning

AUGUST 16, 2023

Training machine learning (ML) models to interpret this data, however, is bottlenecked by costly and time-consuming human annotation efforts. This initiative led to improved model performances within the Travelers Data & Analytics space. The student and teacher weights are connected by an exponential moving average (EMA).

Training 75

Training Multi-Channel Travel Innovation 75

NetBase

OCTOBER 23, 2019

We’re super grateful for the opportunity to share the latest and greatest social analytics advances with lots of new faces. Pamela Mittoo (Consumer Research) at Coca Cola and Anupam Singh, Founder and President of 113 Industries shared real-world explorations of the digestive health space, powered by social listening. Analyst Track.

Social Media 40

Social Media Roadmap Analytics Sports 40

NetBase

OCTOBER 23, 2019

We’re super grateful for the opportunity to share the latest and greatest social analytics advances with lots of new faces. Pamela Mittoo (Consumer Research) at Coca Cola and Anupam Singh, Founder and President of 113 Industries shared real-world explorations of the digestive health space, powered by social listening. Analyst Track.

Social Media 40

Social Media Roadmap Analytics Sports 40

NetBase

NOVEMBER 1, 2019

Next generation AI-powered social analytics helps agencies (and brands) get those choices right. And (it’s important to note) data confidence is certainly a differentiator amongst social analytics tools! And they’re capable of generating massive consumer awareness for brands. So it’s anxiety-ridden fun, at best.

Brands 40

Brands Entertainment Advertising Analysis 40

NetBase

NOVEMBER 1, 2019

Next generation AI-powered social analytics helps agencies (and brands) get those choices right. And (it’s important to note) data confidence is certainly a differentiator amongst social analytics tools! And they’re capable of generating massive consumer awareness for brands. So it’s anxiety-ridden fun, at best.

Brands 40

Brands Entertainment Advertising Analysis 40

AWS Machine Learning

NOVEMBER 22, 2022

Companies streaming online movies (OTT platforms), live concerts, or sports events. The restaurant’s IT department lacks sophisticated data analytics, streaming, or AI and machine learning (ML) capabilities to build such a solution. It can be completely serverless, which provides elastic scaling and consumes resources only when needed.

Analysis 72

Analysis CRM System Groups 72

Kustomer

NOVEMBER 4, 2021

Each of these represents a consumer’s personality and needs, which helps the agent to evaluate various situations among the consumers and then make decisions to help them in the best way possible. “So He finds that a lot of organizations fail to add continuous value to their sales and ultimately flop in the consumer’s mind.

How To 98

How To System CRM Sports 98

Pointillist

APRIL 26, 2018

Staff members can, for example, give a guest who is a yoga enthusiast a list of local studios and class times proactively, provide a list of local haunts to sports fans to watch their favorite team when they check-in, or simply stock the mini-bar with a guest’s favorite beverages. Barriers to Creating a Single Customer View.

Customer Experience 72

Customer Experience How To Effort Score Touchpoint 72

SurveySensum

JANUARY 8, 2021

Tom Smith, CX Analyst & Strategist with Insights From Analytics shared a story on how a local Chipotle store stood by him during the extended lockdown. The Last Dance was an amazing documentary and perfect for us sports-starved fans in the middle of the pandemic. Can a TV series really be something special for consumers?

Customer Experience 81

Customer Experience Travel Customers Consulting 81

C Space

JULY 9, 2020

Drinks maker Pernod Ricard has announced a plan to create a crowdsourcing app that gives consumers and those affected by hate speech on social media the power to identify and report content they find objectionable directly to brands and companies. according to analytics firm Apptopia. There is a long way to go.

Brands 40

Brands Social Media Fashion Guidelines 40

Education Services Group

SEPTEMBER 20, 2021

There can be periods of smooth integrations and automated processes, but regardless, seasons to validate, map, review, amend, or connect your data and/or data sources will always come again. Greatness and legacy in the sport comes from a collection of these moments, supported by countless hours of on- and off-court preparation.

Analytics 97

Analytics Customer Success Data Sports 97