NetBase

JULY 1, 2019

Twitter is still an important channel for most brands – but are you maximizing its potential? Here’s how to use Twitter Analytics to drive inspiration, brand health, and more! When you’re looking for a jumping off point, it’s easy to get started on Twitter by looking at Events in their built-in analytics.

Analytics 60

Analytics Trends Entertainment Sports 60

NetBase

OCTOBER 31, 2019

Capturing consumers’ attention is never easy. And both Taco Bell and KFC are coming at it full throttle, with costumes that capture attention and keep these brands top-of-mind as the holiday season starts. Social media analytics makes marketing fairly intuitive. There’s a reason why sports team mascots exist, after all.

Consumers 40

Consumers Sports Social Media Analytics 40

NetBase

OCTOBER 31, 2019

Capturing consumers’ attention is never easy. And both Taco Bell and KFC are coming at it full throttle, with costumes that capture attention and keep these brands top-of-mind as the holiday season starts. Social media analytics makes marketing fairly intuitive. There’s a reason why sports team mascots exist, after all.

Consumers 40

Consumers Sports Social Media Analytics 40

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

Consumers 52

Consumers Advertising Social Media Culture 52

NetBase

OCTOBER 3, 2018

Even the biggest brands in the world aren’t immune to mishaps. The problem for modern brands isn’t issues cropping up – it’s how quickly social media turns small problems into viral catastrophes. The good news is, social media is also the solution – or more specifically, Social Media Analytics is. Let’s dive in!

Analytics 60

Analytics Social Media Management How To 60

NetBase

FEBRUARY 4, 2019

There’s arguably no greater stage for brands than the Super Bowl, football’s annual final match-up, which has become as much about the commercials as it is the sport. But commercials – as with all things in modern marketing – are not about your brand. They’re about your audience and what they want from your brand.

Brands 46

Brands Consumers Trends Sports 46

NetBase

JUNE 21, 2019

Athletes can be powerful and inspiring role models whose stories motivate your audience to embrace your brand – which is why they’re so often brought on as brand ambassadors and influencers. The problem is, their mistakes are very public – and if they’re connected to your brand, you just might go down with the ship.

Brands 60

Brands Sports Analytics Analysis 60

Retently

APRIL 5, 2024

Today’s consumers might browse products online before purchasing in-store or use their smartphones to compare prices while shopping at a physical location. Retailers leverage AI technology, such as chatbots and predictive analytics, to enhance customer experiences by providing immediate assistance and personalization.

Retail 78

Retail Engagement Strategy Customer Experience 78

NetBase

JANUARY 16, 2020

And it could be a boon for brands moving fast enough to partner with them! Let’s see a few possibilities – and one partnership already in the making – supported by next generation AI-powered social analytics ! Meghan & Harry as Online Influencers for Brands. We saw how much maternity brands loved her – and for good reason.

Brands 73

Brands Fashion Travel Sports 73

Lumoa

JUNE 9, 2020

Typically, customer experience and UX professionals rely on tools like Google Analytics or Hotjar to understand what their customers are doing and feeling. Take, for example, functional kids’ wear brand Reima. You don’t want your customers’ first experience with your brand to be memorable because of how negative it was.

Ecommerce 208

Ecommerce Customer Experience Customer Journeys Feedback 208

Eptica

APRIL 11, 2018

Date: Wednesday, April 11, 2018 Why brands need to capture deeper customer insight from unstructured data. Author: Taoufik Massoussi Understanding customer needs and emotions is central to delivering the experience that today’s consumers demand. Published on: April 11, 2018. This is ignoring a goldmine of information.

Net Promoter Score 50

Net Promoter Score Customer Insights Brands Data 50

Lumoa

JUNE 14, 2023

According to CustomerGauge’s 2022 report , NPS sports an impressive 41% trust rating among B2B businesses – higher than any other rating system of its kind! Meanwhile, 50% of consumers will likely switch to a rival after just one bad support experience. And you’re not alone in feeling that way.

NPS 208

NPS Effort Score Customer Centricity Loyalty 208

Optimove

FEBRUARY 16, 2023

The leading global market intelligence firm reviewed CDP platforms, focusing on three layers: Data, Analytics, and Activation, and technologies that demonstrated the ability to significantly influence brands’ bottom lines. The first was  Bet365, the world’s favorite online sports betting brand.

CRM 52

CRM Sports Marketing Apparel 52

Gravy Analytics

AUGUST 12, 2019

for its iconic VW Beetle and VW Bus, nearly ruined its brand with a diesel emissions scandal 4 years ago. The campaign – which kicks off with a spot entitled “Hello Light” – refocuses the Volkswagen brand on people, innovation, and the betterment of society. Volkswagen, best-known in the U.S. Contact us today.

Sports 61

Sports Advertising Analytics Customer relationships 61

AWS Machine Learning

NOVEMBER 3, 2023

The shot speed metrics are transmitted back to DataHub, where they are made available to various consumers of Bundesliga Match Facts. We’re confident that the introduction of this brand-new Bundesliga Match Fact will enhance your understanding of the game and add a new dimension to your viewing experience.

Sports 96

Sports Measurement Metrics Data 96

NetBase

NOVEMBER 1, 2019

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. They help brands understand and exploit relevant trends. Brands Sponsoring eSport Athletes. Yes, as in gaming.

Brands 40

Brands Entertainment Advertising Analysis 40

C Space

MAY 14, 2020

The Brand Move Roundup – May 14, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. However, there were still dramatic cuts to spend overall in April.

Brands 52

Brands Transportation Advertising e-support 52

NetBase

NOVEMBER 1, 2019

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. They help brands understand and exploit relevant trends. Brands Sponsoring eSport Athletes. Yes, as in gaming.

Brands 40

Brands Entertainment Advertising Analysis 40

Ascribe

MAY 6, 2024

” She is certainly not the only consumer who feels this way! Quality of Feedback: A Tale of Two Surveys With consumers having such negative perceptions and experiences with customer satisfaction surveys, you have to wonder about the quality of the feedback going back to the business. ” Yes, just one open-ended question.

Survey 52

Survey Hotels Customer Satisfaction Analysis 52

C Space

JULY 9, 2020

The Brand Move Roundup – July 9, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 40

Brands Social Media Fashion Guidelines 40

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. When you zoom in on what consumers are most passionate about, you can’t help but connect.

Engagement 71

Engagement Entertainment Sports Social Media 71

InMoment XI

JUNE 13, 2024

REPORT InMoment Named a Leader in The Forrester Wave : Text Mining And Analytics Platforms, Q2 2024 Learn how InMoment is pioneering innovative solutions for businesses to extract insights and drive meaningful change from their unstructured text data. Get the Report Why is Text Mining Important?

Social Media 260

Social Media Analysis Analytics Trends 260

NetBase

MARCH 16, 2020

There are so many reasons for every brand to be actively participating – or at the very least, listening – on Instagram. And our 2020 Complete Guide to Instagram Listening Strategy shares everything brands need to succeed on the wildly popular platform! Instagram Strategy for Every Brand. And possibly TikTok.

Strategy 56

Strategy Ecommerce Sports Analytics 56

NetBase

NOVEMBER 13, 2019

A day full of social analytics expertise from industry leading brands and equally impressive participants seeking in-depth answers. Our CMO, Paige Leidig kicked off our 10th NetBase LIVE to a packed, high energy room of attendees joining us from across the globe: Keynote on The Human Brand. High expectations all around.

Sports 40

Sports Social Media Analytics Effort Score 40

NetBase

MAY 24, 2019

Accuracy is everything when it comes to the insights upon which brands base decisions. Let’s look at some recent case studies to illustrate eCommerce brands’ unique concerns, and how accurate AI Analytics helps. Understanding what your customers love is crucial for brands with a broad portfolio, like Ferrara Candy.

Ecommerce 52

Ecommerce Analytics B2C Sports 52

Optimove

SEPTEMBER 20, 2022

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

Retail 52

Retail Sports Effort Score Social Media 52

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. Decathlon, a renowned sporting goods retailer, excels in this area. The same goes for the brand’s online store. But how to do that?

Retail 52

Retail Strategy Customer Experience Sports 52

SurveySensum

JULY 17, 2023

Do you have a favorite brand that you love to shop from even if you have absolutely no shopping requirements but go there just for the experience? Because I do and that brand for me is IKEA. Decathlon, a renowned sporting goods retailer, excels in this area. The same goes for the brand’s online store. But how to do that?

Retail 52

Retail Strategy Customer Experience Sports 52

Customer Bliss

DECEMBER 6, 2018

C&W is a full-service communications and entertainment provider, operating in the Caribbean and Latin America, and Alvin manages the consumer service delivery workforce across 17 Caribbean markets. Year two was about diving deeper into the analytics. Unite the Silos Under a Shared Vision.

Wireless 180

Wireless Customer Journeys Telecommunications NPS 180

NetBase

FEBRUARY 27, 2019

Such is the case with AI Analytics. Though there are still brands not using social analytics in all the ways they could, arguably all brands at the forefront of their industry know the importance of sentiment analysis. This is huge for brands and agencies where being on the cutting edge is crucial to survival.

Travel 45

Travel Hotels Analytics Sports 45

NetBase

MARCH 13, 2019

Leveraging social media means being where your audience is – and for almost every brand or business in 2019, that means Instagram. They may be segments you haven’t discovered yet, but that’s exactly why you need social analytics tools – to ensure your information is backed by data, not assumptions. But that’s not all….

Video 70

Video Sports Social Media Analytics 70

NetBase

MARCH 21, 2019

If you’re using social media to promote your brand at all , you probably already know how important Instagram is. With more than one billion active monthly users , this is a channel all brands can use. You want to choose hashtags wisely to encourage engagement and brand visibility. Consumer FOMO is real!

Video 55

Video Sports Social Media Analytics 55

NetBase

MARCH 15, 2019

When it comes to social media, brands must go where their audience is – and for many, that’s Facebook. But knowing where to interact isn’t helpful if you aren’t actually engaging the consumers you’ve targeted. Here’s how to ensure your videos crush your brand engagement goals. Conversion on social media is a team sport.

Video 49

Video Social Media Analytics Sports 49

NetBase

JANUARY 9, 2019

Understanding consumer love, and what drives it, can be the difference to a brand that’s struggling. And not paying close enough attention can be a brand’s downfall. With so many options available to them, delivering on consumer preferences is the most important part of your customer experience. Brands Beware.

Retail 45

Retail Report Industry Strategy 45

InMoment XI

SEPTEMBER 13, 2022

We at InMoment have had the pleasure of working with some of the world’s greatest brands—and one brand that definitely stands out on that list is global footwear retailer, Foot Locker. According to Saxey, the term “modern athlete” encompasses every athlete at any age, stage, and sport. So what is the modern athlete?

Innovation 493

Innovation Sports Tips Video 493

C Space

OCTOBER 1, 2018

A sociologist, ethnographer and author, she’s our in-house pathfinder, constantly mapping out ways for brands to innovate and push boundaries. is VP, Research and the head of our global Data & Analytics team at C Space. It looks consumer advocacy from the company perspective: How likely are you to recommend our business?

NPS 56

NPS Sports Net Promoter Score Retail 56

Guavus

FEBRUARY 11, 2019

Not even Google can rival the wealth of consumer data that communication service providers (CSPs) have at their fingertips. A study conducted by Ovum Research last year, for example, found that 67 percent of brands consider telecom operators a better original source of data insights than Google, Apple, and Samsung.

Customer Experience 51

Customer Experience Marketing Video Analytics 51