delighted

JUNE 3, 2021

Consumer spending plunged amidst lay-offs and shelter-in-place orders. Niche and boutique stores without an online presence suffered the most, as consumers migrated to big box stores and online shopping to satisfy all their shopping needs in fewer trips. Omnichannel retail not only implies a brand’s presence in multiple channels (e.g.

Omni-Channel 98

Omni-Channel Retail Consumers Trends 98

NetBase

JUNE 5, 2020

In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. Brand advertising budgets continuing to shift towards online and social media. 52% of all online brand discovery still happens in public social feeds.

Innovation 73

Innovation Brands Social Media Advertising 73

NetBase

MARCH 27, 2020

Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. Staying on top of today’s social commentary is vital to the heartbeat of any good business, company or brand. billion in 2024.

Ecommerce 52

Ecommerce Brands Marketing Social Media 52

NetBase

DECEMBER 30, 2019

Influencer marketing is amazing for brands – and is a tactic this is potentially about to experience an upheaval. The eBoy and eGirl anti-everything influence on consumers is growing, but your brand may not be seeing it yet. And brands should thank their lucky stars for it. Importance of Transparent Analytics.

Consumers 60

Consumers Fashion Analytics Entertainment 60

Gravy Analytics

APRIL 15, 2019

Gravy Analytics uses anonymous, mobile location signals to understand where people go in their daily lives, and give brands new visibility into the offline customer journey. These location-derived insights power our industry-leading audiences that enable advertisers to reach engaged consumers…

Entertainment 64

Entertainment Travel Company Advertising 64

NetBase

APRIL 23, 2020

Brands must be vigilant around being honest and spreading facts, not fear as they pivot to adopt a more understanding, relatable tone with their consumers. Generating positive brand mentions with credible sharing is key. Brand Mentions Must Happen. Using social listening , we can see consumer sentiment around COVID-19.

Brands 67

Brands Advertising Social Media Consumers 67

NetBase

JUNE 19, 2019

With social audiences relying on other consumers (versus brands) for information and recommendations on everything from laundry detergent to Netflix shows, it makes perfect sense that brands would turn to members of their audience when marketing. Consumers Are in Charge. Here’s why it’s a brilliant move.

Brands 74

Brands Entertainment Social Media Consumers 74

NetBase

JULY 1, 2019

Twitter is still an important channel for most brands – but are you maximizing its potential? Here’s how to use Twitter Analytics to drive inspiration, brand health, and more! When you’re looking for a jumping off point, it’s easy to get started on Twitter by looking at Events in their built-in analytics.

Analytics 60

Analytics Trends Entertainment Sports 60

CSM Magazine

APRIL 25, 2024

Utilise surveys, focus groups, and social media analytics to gather insights into customer preferences and behaviours. Standing out in a Crowded Market With thousands of options just a click away, differentiating your brand in a saturated market is increasingly difficult.

Social Media 52

Social Media Customer Journeys Multi-Channel Touchpoint 52

Optimove

NOVEMBER 15, 2022

Recent estimates tell us that there are around 68 million Gen Z’ers in the United States, 74% of which are willing to spend more with a brand that delivers a great customer experience. In short, brands have to be vocal about their values and principles all while backing them up with actions. Tip #6: Make it entertaining.

Tips 105

Tips Gamification Engagement Marketing 105

West Monroe

FEBRUARY 13, 2024

Under Don’s leadership, Satisfi Labs has seen significant growth in the sports, entertainment, and tourism sectors, receiving investment from Google, MLB, and Red Light Management. However, as fans seek more personalized connections with their favorite brands, technology plays a crucial role. Does that number shock you?

Sports 98

Sports Tourism Entertainment Technology 98

NetBase

SEPTEMBER 26, 2019

Social analytics are immensely valuable to any business, but making the business case for it can be challenging. Or capture insight that proves how far your brand’s reach is expanding online? Our latest report, Making the Business Case for Social Analytics , answers these questions and more. Brand health protection value.

Analytics 40

Analytics Competitive Advantage ROI Entertainment 40

SurveySparrow

MARCH 19, 2024

There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Videos can help your lead generation by: Boosting social engagement: Videos are easy to consume, especially on social media.

Video 95

Video Strategy Marketing Social Media 95

AWS Machine Learning

MAY 30, 2024

Organizations across media and entertainment, advertising, social media, education, and other sectors require efficient solutions to extract information from videos and apply flexible evaluations based on their policies. When it comes to video analysis, priorities include brand safety, regulatory compliance, and engaging content.

Policies 118

Policies Video Advertising Analysis 118

NetBase

NOVEMBER 1, 2019

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. They help brands understand and exploit relevant trends. Brands Sponsoring eSport Athletes. Yes, as in gaming.

Brands 40

Brands Entertainment Advertising Analysis 40

C3Centricity

MAY 25, 2020

Consumers are adapting their behaviours to the trading of their personal information. Making matters worse, over half (52%) of those surveyed see the speed of their organization’s insight generation from data analytics as constrained by its existing IT infrastructure. 63% of millennial consumers agree they’re.

Technology 194

Technology Analysis Data Consumers 194

Horizon CX

DECEMBER 1, 2023

Apple: Seamless Integration for Brand Loyalty Alignment with Strategic Goals: Apple’s commitment to delivering a seamless and intuitive user experience is integral to its strategic goals. Strategic Milestone: Apple’s success in customer experience contributes to its strategic milestone of brand loyalty.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

NetBase

NOVEMBER 1, 2019

Finding new niche areas for brands to stand out is a top agency task – one that gets more challenging every day. A category that more agencies are turning toward for brand exposure these days is eSports. They help brands understand and exploit relevant trends. Brands Sponsoring eSport Athletes. Yes, as in gaming.

Brands 40

Brands Entertainment Advertising Analysis 40

NetBase

APRIL 21, 2020

?Monitoring social analytics for trends may sound boring, but P&G is proving how exciting – and lucrative – it can be. Partnering with a TikTok influencer, they offer a super timely example of trend analytics in action – and during a time when brands are searching for an edge in a depressed market.

Trends 68

Trends Social Media Analytics Video 68

C3Centricity

MARCH 15, 2018

Consumers are adapting their behaviours to the trading of their personal information. Making matters worse, over half (52%) of those surveyed see the speed of their organization’s insight generation from data analytics as constrained by its existing IT infrastructure. 63% of millennial consumers agree they’re.

Data 206

Data Retail Analysis Analytics 206

C Space

JUNE 16, 2020

The Brand Move Roundup – June 16, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Sixteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52

Brands Ecommerce Social Media Advertising 52

NetBase

FEBRUARY 21, 2019

For some use cases such as real-time brand monitoring and alerting in the event of a crisis, a few months may be sufficient to alert you to a sudden change in mention volume and sentiment. Unfortunately, this approach also doesn’t cover the other online sources where your consumers are sharing their experiences and preferences.

Analytics 40

Analytics Industry Social Media Analysis 40

Gravy Analytics

JUNE 3, 2019

Location intelligence is a relatively new term in marketing, but one that is gaining popularity as consumers demand more relevant content and offers. Broadly defined, location intelligence is a type of business intelligence based on the physical locations consumers visit. Competitive Analytics. Timestamps and device information.

Automotive 92

Automotive Advertising Retail ROI 92

BirdEye

AUGUST 28, 2023

Your social media profile amplifies your brand and your brand’s purpose. You can’t rely on a personal social media profile alone if you are building a brand or business. Because your brand will have a set of personalities and characteristics unlike yours, it’s better to separate yourself from your business.

Social Media 52

Social Media Strategy Entertainment Multi-Channel 52

CSM Magazine

FEBRUARY 28, 2023

As the newest generation of consumers enters the marketplace, companies have to ask themselves: is their customer service ready for Gen Zalpha? It is used to describe the newest generation of consumers, who were born into an era of instant communication and digital savvy. Who is Gen Zalpha?

Customer Service 52

Customer Service Social Media Entertainment System 52

ERDM

JUNE 4, 2020

It’s also about zeroing in on providing a great experience, especially for highly engaged, loyal readers, says Ainul Huda, vice president of analytics, marketing, and audience development at the media company, whose brands include Bon Appetit , GQ , The New Yorker , and Vogue. Strategy, analytics, and marketing are levers to do that.

Analytics 59

Analytics Consumers Entertainment Analysis 59

CSM Magazine

OCTOBER 6, 2022

.” Jon Gladwish, CEO, and founder of 60K, said: “It has been a privilege working with my team at 60K to create a go-to outsourcing company for some of the most well-recognised brands in the world. I am pleased to now entrust 60K to Rajesh and the ResultsCX team. It’s a great moment for our people.”

Self Service 52

Self Service Entertainment Multi-Channel Telecommunications 52

NetBase

MAY 2, 2019

For brands, netnography – also known as audience segmenting – can bring you just as close to consumers. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. When you zoom in on what consumers are most passionate about, you can’t help but connect.

Engagement 71

Engagement Entertainment Sports Social Media 71

C Space

APRIL 28, 2021

Christina Stahlkopf, Associate Director, Research & Analytics. One of the surprising losers of the pandemic – according to consumers – is Netflix. Lockdown obviously put a heavy emphasis on streaming entertainment with surging growth amidst people stuck in their homes.

Entertainment 52

Entertainment Consumers Brands Connections 52

Chadwick Martin Bailey

JANUARY 2, 2020

At CMB, we’re in the business of looking ahead—understanding consumer behavior and helping leading brands translate those insights into impact. The world is speeding up for consumers, brands, and the strategic insights partners who serve them. Data + Advanced Analytics = Insights. CMB's 2019 Year in Review.

Entertainment 59

Entertainment Financial Conference Consulting 59

ERDM

JUNE 4, 2020

It’s also about zeroing in on providing a great experience, especially for highly engaged, loyal readers, says Ainul Huda, vice president of analytics, marketing, and audience development at the media company, whose brands include Bon Appetit , GQ , The New Yorker , and Vogue. Strategy, analytics, and marketing are levers to do that.

Analytics 52

Analytics Consumers Entertainment Analysis 52

C3Centricity

JUNE 28, 2018

And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6 In the report they mention three changes that CMOs are grappling with in an effort to impact both inside and outside their organisation: How the relationships between brands and customers have changed.

Marketing 149

Marketing Analysis Brands ROI 149

NetBase

DECEMBER 3, 2019

Customer experience (CX) stories are everything – and social analytics gives brands access to all of it. Why, then, are brands failing to make the most of this insight? And what can brands do to change this dynamic? The 2019 Consumer Experience Analytics Report: EMEA has answers! Web analytics.

Report 52

Report Analytics Entertainment Survey 52

NetBase

APRIL 2, 2020

There will be no spoilers here, but instead we will peel back some of the layers to reveal how Tiger King is meeting consumer’s need of distraction, and how your brand can do the same! As days turn into weeks, consumers are inventing new ways to entertain themselves. From Dove Soap to Zuckerburg brands have failed.

Entertainment 56

Entertainment Social Media Consumers Brands 56

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. It requires real-time data analytics to pinpoint the most lucrative price points. The messaging should resonate consistently, echoing the brand’s voice and values.

Loyalty 52

Loyalty Engagement Customer Engagement Omni-Channel 52

NetBase

JULY 10, 2020

And agencies competing for big brands’ business are keenly aware of the challenges they face when winning new engagements. It’s an industry standard that says so much about an agency’s social analytics expertise. Social Analytics Expertise or Bust! And to communicate that importance to brands, they intend to lead by example.

Social Media 52

Social Media Analytics Analysis Brands 52

NetBase

MARCH 2, 2020

As the first of its kind, next generation consumer and market intelligence platform , we have so much to share with businesses around the actionable intel they could have at their fingertips. So, a Consumer and Market Intelligence Breakfast Seminar seemed the best way to deliver it en masse! Day Two: Dallas.

Social Media 60

Social Media Multi-Channel Leadership Entertainment 60