NetBase

AUGUST 14, 2020

So, how will they attract advertising? There are a good number of advertising trends emerging. Let’s see how those look and how consumers are likely to respond to them, thanks to AI-powered consumer and market intelligence! Consumer response to each. Creative fan engagement ideas that are in progress.

Sports 64

Sports Advertising Trends Social Media 64

InMoment XI

MARCH 27, 2024

Online reviews, a platform for consumers to discover and assess auto services brands, can particularly influence consumer decisions from the start of their customer journey. 67% of consumers see reviews as influential when choosing a new auto service. 67% of consumers see reviews as influential when choosing a new auto service.

Automotive 260

Automotive Management Social Media Feedback 260

Think Customers

FEBRUARY 1, 2019

The advertising and marketing industry has been in a state of flux for several years now and 2018 was no different. At Adexchanger’s Industry Preview, advertising and marketing executives pondered the direction of the industry.

Advertising 45

Advertising Consumers Industry Brands 45

Maru Group

DECEMBER 16, 2019

The UK Christmas advertising campaign is well underway, with big-name retailers and grocers, including John Lewis, Amazon and Aldi, all buying for our attention and hard-earned cash. billion on Christmas advertising efforts in 2018. billion on Christmas advertising efforts in 2018. Cutting through the advertising clutter.

Advertising 52

Advertising Connections Return on Investment Retail 52

CSM Magazine

SEPTEMBER 26, 2022

State and federal consumer protection laws have changed the way people do business. When a consumer goes to a local home improvement store to purchase a lawn mower, “let the buyer beware” is no longer the applicable rule. If you own or manage a business, here are a few of the consumer protection laws.

Consumers 52

Consumers Advertising Comparison Sales 52

C3Centricity

APRIL 23, 2024

Of course, this figure varies by industry, with retail, e-commerce, and consumer goods companies often seeing higher returns thanks to direct purchase links in their emails. Content marketing, email marketing, and social media platforms provide avenues for reaching large audiences at a fraction of the cost of traditional advertising.

ROI 226

ROI Marketing Social Media How To 226

Gravy Analytics

MAY 21, 2019

One of the most popular uses for our data is ad targeting: companies of all kinds use location-based audiences to reach consumers based on the places or events they visit in the physical world. Proximity audiences will capture any mobile consumer who has been observed in the area around a location, or locations, of interest.

Advertising 77

Advertising Consumers Analytics Loyalty 77

AWS Machine Learning

MARCH 12, 2024

Advertisers, publishers, and advertising technology providers are actively seeking efficient ways to collaborate with their partners to generate insights about their collective datasets. The analysis helps determine how much of the advertiser’s audience can be reached by a given media partner.

Analysis 102

Analysis Advertising Data Consumers 102

NetBase

AUGUST 27, 2020

Retailers are always on the lookout for a way to connect with consumers, and what better way than capturing their exact verbatims about your brand? Our “personal narrative” theme makes short work on this challenging goal, offering companies amazing insight into the loves (and hates) of consumers. as of June 20.

Retail 98

Retail Consumers Social Media Apparel 98

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

Consumers 52

Consumers Advertising Social Media Culture 52

InMoment XI

MARCH 6, 2024

After all, now more than ever, consumers rate and judge businesses not by the quality or price of their products and services, but by the experience the business builds around these products and services. Courteous treatment will make a customer a walking advertisement.” A brand is no longer what we tell the consumer it is.

Customer Experience 260

Customer Experience Social Media Customer Centricity Feedback 260

NetBase

MARCH 20, 2020

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? Next Generation AI-powered consumer and marketing intelligence reveals all, including some options for brands to pursue.

Sports 67

Sports Advertising Social Media Entertainment 67

NetBase

DECEMBER 5, 2019

Brands are watching closely, and have begun abandoning TV spots for online advertising. Popeye’s Halts TV Advertising After Online Success. With billions of consumers participating online each day, focusing on the mere millions of television viewers may feel like faulty logic. Missing Out on Online Advertising Potential.

Advertising 52

Advertising Brands Analytics Social Media 52

Vonage

FEBRUARY 23, 2017

To help arm you with the information needed to thrive in this competitive environment, here are 10 stats that tell you everything you need to know about today’s consumer. Half of consumers move on after poor customer service. If consumers are not happy with the service you provide, they usually don’t think twice about switching.

Omni-Channel 218

Omni-Channel Consumers Self Service Social Media 218

NetBase

DECEMBER 23, 2019

Ever since the Chicken Sandwich Wars of 2019 , Popeyes has been winning online love for its advertising awesomeness. Since its unexpected and wildly viral success promoting its spicy chicken sandwich, Popeyes has eschewed television advertising. Popeyes is edgy, in-your-face and focuses on relating to its bold and witty consumer base.

Advertising 60

Advertising Analytics Brands Consumers 60

SurveySparrow

DECEMBER 11, 2020

Investing money in advertising seems like a luxury to some businesses. . Here we’ve shared seven creative advertising strategies for you. Because putting an end to advertise is not an option! Let’s get started with some real-life examples to convince you why advertising during a slowdown may not be a bad idea! .

Advertising 52

Advertising Strategy Chatbots Social Media 52

Gravy Analytics

AUGUST 12, 2019

It’s a common problem within the digital advertising sphere. But most often, ads get poor results because businesses aren’t using effective audience targeting to deliver the right message to the right consumers at the right time. The solution for many businesses is using location-based advertising audiences. But nothing happens.

Advertising 60

Advertising ROI Consumers Data 60

delighted

JUNE 3, 2021

Consumer spending plunged amidst lay-offs and shelter-in-place orders. Niche and boutique stores without an online presence suffered the most, as consumers migrated to big box stores and online shopping to satisfy all their shopping needs in fewer trips. However, this decrease in spending did not affect all retailers equally.

Omni-Channel 101

Omni-Channel Retail Consumers Trends 101

NetBase

MARCH 19, 2020

Knowing how to advertise to a diverse crowd of consumers can be tricky, and a little more time consuming than most businesses would like. Adding to that complexity, current trends indicate that consumers dislike sound in their ads. Consumers Care Less, Till They Do. And there’s more. The Sound of Silence.

Trends 60

Trends Consumers Advertising Social Media 60

ReviewTrackers

MARCH 15, 2019

Advertising on TripAdvisor. million accommodations, airlines, experiences, and restaurants, travel website TripAdvisor is a great platform for businesses looking to connect and engage with travel consumers and guests. For Accommodations: How to Advertise on TripAdvisor. For Restaurants: How to Advertise on TripAdvisor.

Advertising 56

Advertising Travel Airlines Hotels 56

Maru Group

DECEMBER 16, 2019

The UK Christmas advertising campaign is well under way, with big name retailers and grocers, including John Lewis, Amazon and Aldi, all buying for our attention and hard-earned cash. Consumers felt John Lewis, M&S, Sainsbury’s, Aldi and Argos all had a creative story that was different from others and stood out from the crowd.

Advertising 52

Advertising Connections Return on Investment Retail 52

Forrester's Customer Insights

NOVEMBER 8, 2023

Hindsight Is 20/20 — Foresight Is Priceless How consumers spend, and on what, is of great interest to us; in that data lies kernels of insights that enable brands to shape their marketing strategies to maximize profitable growth and boost total shareholder return.

Consumers 54

Consumers Brands Strategy Data 54

Optimove

FEBRUARY 23, 2023

Marketing fatigue happens when consumers become overwhelmed or disengaged with marketing messages due to the volume or repetition of advertising. It can make consumers more skeptical or even annoyed by marketing messages, causing them to tune out or disengage from future marketing efforts.  Cold consumer shoulder!

Consumers 52

Consumers Marketing Advertising Brands 52

ECXO

MAY 15, 2023

In its most basic sense, it’s the merger of marketing technology (MarTech) with advertising technology (AdTech). But an even greater challenge lies on the horizon: integrating marketing technology with advertising. Better control over marketing and advertising processes. The result?

Tips 133

Tips Net Promoter Score Advertising Customer Journeys 133

Strativity

JULY 14, 2022

released earlier this year, consumers are no longer shopping primarily from the comfort of their couch. In fact, e-commerce stocks have plummeted this year as consumers restrict online spending. High Advertising Costs Are Accelerating Omnichannel Trends. Whether a consumer purchases online or in-store also impacts what they buy.

Omni-Channel 52

Omni-Channel Consumers Apparel Advertising 52

Forrester's Customer Insights

OCTOBER 28, 2021

Looking ahead to 2022, advertisers and publishers will look for ways to extend those innovations to match consumers’ willingness to experiment with new experiences and products (now at an all-time high). Learn more.

Advertising 49

Advertising Retail Innovation Consumers 49

NetBase

JUNE 12, 2019

Though the approach has changed, advertising is still a big part of how brands use Twitter – and the social analytics found there. But advertising is now a long game – one based on building relationships and understanding social audiences. The post Enhancing Twitter Analytics Advertising Options appeared first on NetBase.

Advertising 46

Advertising Analytics Sports Video 46

Forrester's Customer Insights

MARCH 5, 2024

It’s Super Tuesday here in the U.S, where the largest number of states will be holding Presidential primaries or caucuses. By tomorrow, the two party’s Presidential nominees will likely have secured their top spots, kicking off the scene for the race to November 5. election cycles have been a spectacle in the past few […]

Advertising 51

Advertising B2C Consumers Marketing 51

ReviewTrackers

APRIL 9, 2020

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Advertising 123

Advertising Tools Consumers How To 123

Forrester's Customer Insights

MARCH 15, 2022

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

Advertising 26

Advertising B2B B2C Consumers 26

NetBase

APRIL 6, 2020

Popeyes is apparently staffed with marketing masters, as it keeps hitting home runs – and even wins consumer love during a pandemic. Winning Combo for Consumer Love. Capturing consumers’ attention and business requires taking risks, without taking it too far. It’s a fine line to walk. Get Your CX Eggs in Order.

Consumers 64

Consumers Advertising Social Media Brands 64

CSM Magazine

APRIL 20, 2021

After the COVID-19 pandemic, consumer habits have transformed significantly. Social distancing and stay-at-home regulations have forced whole consumer segments to shop differently. A few months into COVID-19, consumer shopping online has increased across different sectors. What Are Consumer Insights?

Consumers 52

Consumers Advertising Trends Entertainment 52

Optimove

JANUARY 27, 2023

Email is by far the most trusted channel, beating SMS and digital advertising. The post Trust Tossup: Consumers Are Wary When Brands Ask For Data appeared first on Optimove. But people are suspicious of brands in general when it comes to privacy judging by The Optimove 2022 Trust Of Online Retailers Survey, a study released Thursday.

Consumers 52

Consumers Brands Data Advertising 52

NetBase

JUNE 12, 2020

Digital consumer intelligence helps uncover how things will look, as well as trouble spots that shops should pay attention to during these early days of reopening. High Street shops, in particular, are nervously speculating if hesitant consumers will visit the new and socially distanced stores. We’ll take a look at all three!

Consumers 67

Consumers Social Media Ecommerce Retail 67

Optimove

MAY 7, 2020

With the advertising world turning away from third-party data, maybe I was off by 7 years. In January, Google announced it was “phasing out” third party advertising cookies from Chrome. We will soon find ourselves in a world where every advertising platform will behave as a walled garden. How to Do It.

Advertising 52

Advertising Policies CRM Competitive Advantage 52

Ecrion

OCTOBER 17, 2019

Personalization advertising tactics are incredibly effective—but shockingly, about 70% of companies don’t bother to personalize their marketing efforts in any way. If you’re looking for the perfect example of personalization advertising, then Amazon is certainly the best place to start. Translation?

Advertising 45

Advertising Examples Social Media Insurance 45

NetBase

AUGUST 31, 2020

Consumer sentiment often follows the news cycle, but not always. And it’s important for brands to capture distinct consumer and news media conversations to see where those differences lie, as it can inform your next move. We’ll explore how: Paying attention to shifting consumer conversation is key to your brand staying relevant.

Consumers 70

Consumers Social Media Travel Comparison 70