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Unlocking Player Loyalty: Insights from the 2023 Report of Players’ Preferences in iGaming Marketing 

Optimove

Player loyalty is the holy grail in iGaming, the secret sauce that guarantees the long-term success of iGaming operators. Optimove’s 2023 Report of Players’ Preferences in iGaming Marketing uncovers key insights to boost performance of marketing campaigns, gaming loyalty programs and more.

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2023 Back-to-School Survey Reveals Strong Consumer Loyalty and Willingness to Spend More

Optimove

Discover key findings from our recent 2023 Back-to-School Survey. Why it Matters : Brands can gain actionable insights to cultivate customer loyalty and increase consumer spending. The survey also reveals that 86% of consumers plan to repeat purchases from the same brands as last year.

Loyalty 52
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Loyalty trends 2023: a year of cost-driven innovation

Currency Alliance

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

Loyalty 52
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Top 5 Customer Service Articles of the Week 1-23-2023

ShepHyken

Here are five charts on how to up your loyalty game. My Comment : This is one of the more interesting articles about loyalty programs. BONUS #2 13 of the most popular Customer Experience blogs by Steven Van Belleghem (Steven Van Belleghem) I am always looking for interesting sources to update my customer experience knowledge.

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Frightening Issues That Haunt Marketers: From Marketing to Mobile 

Optimove

Many were uncovered in our 2023 Marketer’s survey that are below.  Others originate from our 2023 Marketing Fatigue survey. When asked if they would like to receive fewer marketing messages in 2023 versus 2022, 73% noted they wanted less.  Below are six of these “horrors.” Others are just plain, scary stuff. Fright Level: 4.

Marketing 119
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Top 15+ Marketing KPIs to track in 2023

BirdEye

Let’s look at some of the most critical marketing KPIs you must track in 2023. Cost per lead Cost per lead is an important marketing KPI to monitor in 2023. The post Top 15+ Marketing KPIs to track in 2023 appeared first on Birdeye Customer Experience Management. So what should you look out for?

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The ultimate guide to business development in 2023

BirdEye

The following are a few tips to encourage referrals: Create a customer loyalty program. Build a strong customer referral program. Write blogs that educate your audience about your company and boost consumer confidence in your brand. Stay in touch with existing customers post-sale to nurture relationships.