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Key Challenges CRM Marketers (Shouldn’t) Face in 2023

Optimove

Believe it or not, many CRM marketers today still use manual tools like Excel to manage their campaigns. To master CRM, that is, to get personalization, orchestration, retention, and optimization right at scale – marketers must adopt innovative technologies and new, more modern ways of working. Worst of all? It’s prone to human error.

CRM 98
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Top 5 Customer Service Trends to Expect in 2023

Comm100

To help you prepare for the year ahead, in this article we’ll look at the key customer service trends of 2023 and how you can deliver on your consumers’ support expectations. We know that among customer service trends in 2023 and beyond, customers will increasingly expect personalized service. Chatbot growth continues.

Trends 221
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Customer Engagement Initiative Projects for SAP CRM and Customer Experience are open for registration until March 10, 2023

SAP Customer Experience

Take advantage by participating in one of the SAP CRM and Customer Experience projects of the first Customer Engagement Initiative cycle in 2023 and register until March 10, 2023: Analytics Vision for SAP Emarsys Customer Engagement Cross-channel use cases for Intelligent Selling Services for SAP Commerce Cloud Enterprise-level outbound data.

CRM 76
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Top 5 Higher Education Customer Service Trends for 2023

Comm100

In this article, we’ll be looking at the top higher education customer service trends 2023 and beyond to help prepare for the year ahead. Many higher education institutions have already found great success with chatbots, but in 2023 expect to see the adoption of automation to grow even further. Automation takes off.

Trends 231
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Everyone’s Talking About Optimove’s CRM Lightning Talks at ICE 2023

Optimove

ICE 2023 is happening next week, and we couldn’t be more excited! This year, in addition to our stand and traditional  Happy Hour , we’ll be holding five 10-minute CRM Lightning Talks every hour, on the hour. If your brand is attending, you will want to be there. If your brand is attending, you will want to be there.

CRM 52
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Optimove 2023 Year-end Letter to Stakeholders 

Optimove

As we transition into a new year, I want to take a moment to reflect on the remarkable journey we’ve shared in 2023. In 2023, we witnessed a significant shift from rules-based marketing to AI-mapped journeys. It involves a blend of rational, emotional, and analytical factors.

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5 New Year’s Resolutions for Exceptional CRM Marketing

Optimove

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. Leverage data analytics and customer insights to make informed marketing decisions.

CRM 69