Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Instant rewards. Diversification Across Channels.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Pointillist

FEBRUARY 19, 2019

More valuable, though, was integrating our CRM data. We are confident that we will see a 400%+ ROI on this campaign and a 20% lift in lifetime value based on these results. Steve: What projects do you have planned for 2019 that you’re excited about? What was the process like for you? Andrew : The process was really quick.

Customer Experience 40

Customer Experience Multi-Channel Analytics Customer Journeys 40

Storyminers

JULY 6, 2020

As the author of Be Your Customer’s Hero, the founder of the popular Customers That Stick® blog, and the co-host of the Crack the Customer Code podcast, Adam regularly shares his customer experience and customer service insights with a global audience. Before starting his firm, Thompson worked in the IT industry for fifteen years.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

As the author of Be Your Customer’s Hero, the founder of the popular Customers That Stick® blog, and the co-host of the Crack the Customer Code podcast, Adam regularly shares his customer experience and customer service insights with a global audience. Before starting his firm, Thompson worked in the IT industry for fifteen years.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. In 2019, the big loyalty trends will revolve around aligning the design of traditional points programs with broader business objectives – and undoing the divergence we’ve seen in recent years.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

SmartKarrot

AUGUST 12, 2021

As per a prediction made by Gartner , in 2019, 25% of all customer interactions were automated through AI and machine learning. In this blog, we’ll explain why companies invest in AI and its uses in customer experience. You can measure the success of AI in more practical ways like ROI, new market opportunities, etc.

Customer Experience 11

Customer Experience Automotive Chatbots e-support 11

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. Customer data: maximize ROI. Maximize ROI from Customer Data. This realignment will also set themselves up to win in the next decade.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

NICE inContact

JANUARY 23, 2019

If there is one single area you want to focus on in 2019 for contact center improvement, consider Performance Management. Maximize Training ROI: Help Supervisors target specific areas that need improvement by identifying individual training requirements at the agent level.

Contact Center 137

Contact Center Management Gamification Call Center 137

Optimove

MAY 23, 2019

Whether you currently have an in-house design and creative team, outsource your digital marketing needs, or rely on WYSIWYG editors to help those that aren’t HTML-proficient create your email marketing messages, Optimove’s newest client offering will create custom ROI-driven success.

Multi-Channel 14

Multi-Channel Tips Analytics Trends 14

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. incentivizing more touchpoints so that you can build emotional loyalty.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

SurveySensum

JULY 14, 2020

He is the author of ‘Be Your Customer’s Hero’, the founder of the popular Customers That Stick® blog, the Co-Host of the Crack the Customer Code podcast, and the creator of multiple virtual training courses on customer service and experience. LinkedIn : [link]. Website : [link]. LinkedIn : [link]. Website : [link].

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Grade.us

MAY 28, 2019

It's most commonly used for blogging but supports other types of web content including media galleries and online stores. Agencies can use Snappa to create graphics for social media, ads, blogs, and more in seconds. Social studio is built on Salesforce, the #1 CRM most marketers are familiar with. The one and only Wordpress.

Tools 37

Tools Marketing Social Media Advertising 37

NetBase

JULY 24, 2019

? ?. Updated July 2019. That means using tools that integrate with your CRM and other systems, to give you the most comprehensive competitive picture available. Its Event Performance monitoring helps brands communicate the impact hosted events offer, contributing significantly to that ROI conversation. Restructuring.

Social Media 78

Social Media Analysis Tools Effort Score 78

Currency Alliance

NOVEMBER 17, 2020

In November 2019 when we published the Top Trends for 2020 , we could not have known about the Covid-19 pandemic. Under the microservices model, customer data is in one enterprise CRM that coordinates with one enterprise Campaign Management System to coordinate touchpoints. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

OCTOBER 29, 2019

Brands have become much better at this kind of thing; United and Lufthansa are just two airlines to have switched to dynamic rewards pricing in 2019. Correctly managed, your loyalty program can be the antidote to the wastage of other forms of offline or digital marketing: a tightly-run, carefully measured profit center that optimizes ROI.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

FEBRUARY 10, 2021

I’m not going to quote a bunch of statistics, but if loyalty programs did not generate positive ROI, thousands of top brands would have given up on them decades ago. And you also know that if a small investment of your time can produce greater ROI from any department, and raise your NPS score significantly, then that’s time well spent.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

GetFeedback

NOVEMBER 4, 2019

To explore how the state of B2B VoC has been thus far, we dive into four trends defining VoC programs in 2019 and tell you what you need to know to compete with the best-in-class. Connecting customer feedback to your CRM can help with impact analysis. Surveys are only the foundational tool . Let’s play a word association game.

B2B 150

B2B Company Effort Score Multi-Channel 150

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. You can also find more information on leading loyalty initiatives in this blog. Building on the CRM and customer data model, to understand new dimensions about each customer, is what feeds predictive analytics.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Pointillist

AUGUST 26, 2019

Link NPS with Operational Data Voice of the Customer programs yield far more significant insights when VoC data is combined with operational data residing in CRM, POS, billing, fulfillment and other internal systems. VoC leaders, for example, often have a difficult time obtaining budget increases because they can’t show a quantitative ROI.

NPS 79

NPS Strategy Net Promoter Score How To 79