Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. No less in loyalty.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

TechSee

JULY 23, 2019

The point of sale (POS) is the most critical stage of the customer journey. According to a 2018 Retail Survey by Accelerated Concepts , 81% of retailers experience downtime at least once per year. In fact, the POS terminal market was valued at USD 64.38 billion in 2018 and is expected to reach USD 151.72 Software Issues.

System 129

System Retail Software Sales 129

Oracle

NOVEMBER 5, 2018

Modern Customer Experience 2018 is heading to Europe and will take place in Amsterdam (November 6), Frankfurt (November 13), London (November 14), and Stockholm (November 15) with planned sessions on topics including keeping up with customer demands, expanding your network, the future of customer loyalty, and more. View more details.

Customer Experience 40

Customer Experience Hotels B2B Innovation 40

inmoment

JULY 18, 2018

While this transition has been recognized by various studies, it has been especially evident in my own experience as Chief Marketing Officer at InMoment. However, marketers should be warned that this is a place where “similar” definitely does not mean “equal.”. Provide the Right Perks.

Loyalty 40

Loyalty Marketing Loyalty Programs Trends 40

ShepHyken

DECEMBER 11, 2018

Top Takeaways: Shep’s Opening Monologue: In Shep’s opening monologue he answers the question, what is the difference between a loyalty program and a marketing program? The Interview with Ty Collins: In July 2018, a 25% import tariff forced Rad Power Bikes to increase their prices.

Loyalty Programs 108

Loyalty Programs Sales Loyalty Customer Experience 108

Currency Alliance

DECEMBER 20, 2022

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. The Economist, November 2018. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. 2018 saw a 14.2% Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

ProProfs Chat

DECEMBER 12, 2019

In 2018, the top priorities for brand marketers were customer experience or journey (25%), complete brand awareness (18%), customer acquisition (18%), customer loyalty or retention (17%), and customer engagement (15%). Brand marketers need to plan their strategies before actually implementing them. eMarketer ) Tweet This.

Customer Retention 88

Customer Retention Loyalty Programs Social Media Loyalty 88

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Oracle

MARCH 18, 2019

A Daymon Worldwide global study from 2018 found that only 29% of millennials usually buy the same brand, of a particular product, compared with 35% of Gen Xers, for example. Yet, it is as important as ever for a company’s sustainability to crack the consumer loyalty code. Here are 3 ways to improve loyalty in 2019.

Loyalty 60

Loyalty Consumers Loyalty Programs Retail 60

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. Looking beyond transactional rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

ProProfs Chat

JUNE 21, 2019

Building customer loyalty implies you can sell multiple products and services to the same customer over a period of time. eMarketer states In a November 2018 – Retail TouchPoints survey, retailers’ spending on acquisition and retention weren’t radically different on the surface. Understand Customer Retention.

Customer Retention 63

Customer Retention Strategy How To Case Study 63

Currency Alliance

MAY 9, 2019

Last December, a McKinsey report said that 2018 represented… “…a tipping point from thinking, talking about, and planning for future mobility to implementing it.…when Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. Enter: loyalty marketing.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

ProProfs Chat

JULY 30, 2021

McDonalds saw an increase in sales of 5.5% in the Q4 of 2018. Former CEO of McDonalds, Steve Easterbook confirms that brand perception is one factor that helped the company grow in the last quarter of 2018. Read more: Why Customer Service is Your New Marketing Strategy? Read more: How to Use Surveys for Content Marketing?

Brands 111

Brands Net Promoter Score Social Media e-support 111

Strativity

APRIL 27, 2023

But the market was peaking. The Post article was on the heels of articles from Restaurant Business (2018) and The New York Times (2017)—both asserting that there may be too many restaurants. But the headline of sales growth doesn’t tell the full story. Here’s why it’s ending.” Then the pandemic hit and normal stopped.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

But the market was peaking. The Post article was on the heels of articles from Restaurant Business (2018) and The New York Times (2017)—both asserting that there may be too many restaurants. But the headline of sales growth doesn’t tell the full story. Here’s why it’s ending.” Then the pandemic hit and normal stopped.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Second to None

SEPTEMBER 13, 2018

Recently, Amazon made another huge leap in their brand journey, eclipsing a market value of over $1 trillion. 1] Amazon provides its customers with unprecedented convenience, product selection, all matched with above-average customer service and a beloved Prime loyalty program.

Retail 54

Retail Brands Fashion Voice of Customer 54

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SmartKarrot

SEPTEMBER 3, 2021

The answer is simple — retention marketing. Retention marketing is so effective that SEMRush states that a loyal customer usually spends 67 percent in their 31st-36th month on a brand rather than in the first six months of use. But, First, What is Retention Marketing? Why Should You Perform Retention Marketing?

Marketing 10

Marketing Loyalty Programs Banking Customer Retention 10

ClearAction

OCTOBER 1, 2018

For example, the 2017 and 2018 Forrester Customer Experience Index TM reveals no companies exceeding 72 on a 100-point scale and very little change in any industry. “Only 16% of marketers feel their organizations are extremely responsive to the consumer.” ” 5. . Faulty CXM Trajectory. CXM Timeline to CX-Centricity.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Today, practically all these higher-spending customers are already enrolled in ‘no-brainer’ loyalty coalitions. To the majority of less-frequent customers, these partnerships are not only impersonal, but many are downright irrelevant.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

Currency Alliance

NOVEMBER 14, 2019

Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

OCTOBER 27, 2017

As technologies mature and customer behavior changes, markets must evolve to remain relevant. We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Kitewheel

MARCH 4, 2019

There is huge market pressure to make great deals. This despite the fact that 76% of customers tell us that they would be likely or extremely likely to sign up for a brand’s loyalty program if the brand tailored information and experiences based on past behavior. Travel and hospitality companies have a difficult job.

Travel 40

Travel Hospitality Customer Journeys Examples 40

C Space

JULY 21, 2020

PayPal processed all of eBay’s payments until 2018, when eBay started testing a small portion of its payments in-house, with processing partner Adyen. Motorway.co.uk , another used car marketplace, said it had enjoyed record sales of as much as £1.6m eBay acquired PayPal in 2002 and spun it off in 2015.

Brands 52

Brands Transportation Sales Innovation 52

ProProfs Chat

MAY 6, 2020

Marketing Customer Experience Statistics. Customer Experience Drives Sales Statistics. Another factor that helps a business create great customer experience is its reputation in the market. If you are known to your target audience in the market, then they will more likely do business with you. It costs U.S. businesses $1.6

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

Retently

MARCH 18, 2019

Market Leaders’ NPS Scores. million users as of 2018, and the number is expected to grow to around 60.8 Starbucks’ app is also used regularly by around 48% of app users , showcasing the kind of customer loyalty the brand enjoys. Airbnb Customer Retention. According to statistics , Airbnb has around 43.2 Tesla Customer Retention.

Net Promoter Score 131

Net Promoter Score Omni-Channel Company NPS 131

Currency Alliance

MAY 31, 2018

The Post-It note was one result of the 15 percent policy, and it now generates $1bn in annual sales. SC Johnson has similarly been lauded for its innovation and has proven steadily resilient in its market position over the last 40 years. In other industries, alarming market indicators have jolted companies into change.

Innovation 40

Innovation Company Loyalty Policies 40

Currency Alliance

MAY 31, 2018

The Post-It note was one result of the 15 percent policy, and it now generates $1bn in annual sales. SC Johnson has similarly been lauded for its innovation and has proven steadily resilient in its market position over the last 40 years. In other industries, alarming market indicators have jolted companies into change.

Innovation 40

Innovation Company Loyalty Policies 40

SurveySparrow

JANUARY 15, 2021

You can gather information about them to determine pay raises, employee benefits, loyalty programs, and layoffs. For instance, if your employee holds a salesperson position, you may set a standard to make $60,000 in sales per quarter. According to Linkedin Learning, 2018 , 68% of employees prefer to train in their workplace.

How To 52

How To Net Promoter Score Effort Score Feedback 52

Qualtrics

DECEMBER 3, 2019

To help you get ahead of the competition this holiday season, we’ve reviewed the best holiday shopping experiences on the market to outline the characteristics and offerings customers value most at this time of year. After all, every brand competing for market share will be offering some type of sale.

Retail 26

Retail Multi-Channel Loyalty Programs Brands 26