NetBase

NOVEMBER 25, 2019

The 2019 Consumer Packaged Goods Industry Report is here! It’s full of consumer insight that will drive sales this holiday season – and well into 2020. The industry is evolving with more consumers changing how they purchase products, with over $58.6 Billion of sales in 2018 being made online, showing an increase of 35.4%

Social Media 52

Social Media Report Consumers Industry 52

ReviewTrackers

MAY 17, 2019

Social media gives consumers ideas about things to do and buy to make their lives better. . Restaurant Customer Statistics for Every Social Media Manager. An effective social media strategy in marketing is a must for all restaurants. Why it matters: Customers, who cheer on your brand, matter.

Social Media 100

Social Media Customer Expectations Survey Brands 100

ReviewTrackers

FEBRUARY 28, 2018

Social media gives customers the opportunity to voice their opinion about your business in an open space. It’s a space that exists for everyone to see — friends, family, and other consumers. That’s why businesses should manage their reputation on social media. What is Social Media Reputation Management?

Social Media 100

Social Media Management Consumers Feedback 100

Brandwatch CX

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. billion active social media users.

Social Media 111

Social Media Video Advertising Marketing 111

NetBase

NOVEMBER 25, 2019

The 2019 Consumer Packaged Goods Industry Report is here! It’s full of consumer insight that will drive sales this holiday season – and well into 2020. The industry is evolving with more consumers changing how they purchase products, with over $58.6 Billion of sales in 2018 being made online, showing an increase of 35.4%

Social Media 52

Social Media Report Consumers Industry 52

Lumoa

JANUARY 9, 2018

Customer experience has been already a hot topic in business during 2017 and is promising to be even of higher importance in 2018. “CX It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. How to overcome those challenges?

Customer Experience 354

Customer Experience Competitive Advantage Omni-Channel Culture 354

BlueOcean

FEBRUARY 14, 2018

Remember when social media was the young upstart of the customer care channels and voice was still king? Expectations for Social Customer Support Are Maturing. Even though social media doesn’t handle the lion’s share of support interactions, customers still demand a lot from it. Or was it customer service?

Omni-Channel 149

Omni-Channel Social Media Contact Center Self Service 149

NetBase

DECEMBER 31, 2018

Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. Ogilvy and Edelman agencies have had similar success using NetBase to power their brand research.

Social Media 45

Social Media Video Analytics Sports 45

Opinionator

SEPTEMBER 21, 2020

Why Social Media is NOT a Gold Mine of Customer feedback and not for Customer Service. In this article we will recommend you don’t use social media for feedback, even though it may look tempting. This means social media delivering one sided reviews with impossible expectations for a response.

Social Media 52

Social Media Feedback Guidelines Survey 52

BlueOcean

JANUARY 22, 2019

Let’s get real: once-transformative technologies that allowed businesses to respond to consumer needs with speed and agility no longer elicit the oohs and aahs they once did. Below, we break down the consumer trends that will reign supreme in 2019 and how businesses can rise to the challenge.

Consumers 204

Consumers Trends Customer Experience Strategy 204

ReviewTrackers

JUNE 25, 2018

Kristen is a writer for The Manifest and focuses on social media, digital marketing, and advertising business trends. . Ninety-two percent of small businesses plan to invest more in social media this year, and Facebook’s recent Cambridge Analytica scandal isn’t slowing them down. Social Media is Where Your Customers Are.

Social Media 50

Social Media Advertising Entertainment Metrics 50

CX Journey

DECEMBER 20, 2017

This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable.

Communication 137

Communication Brands Social Media Touchpoint 137

QuestionPro Audience

FEBRUARY 15, 2018

2 – 2018 Edelman Trust Barometer. 4 – How Consumers Perceive and Respond to LGBTQ-Themed Ads. As market research and data addicts, we’re always curious to learn how trending topics influence consumers. More than half of those surveyed (62%) accurately recalled the advertised brand of LGBTQ-themed commercials.

Infographics 170

Infographics Ecommerce Government Social Media 170

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. According to Steve Olenski , contributor for Forbes, many brands don’t think about reputation management until a company crisis occurs.

Brands 104

Brands Marketing Social Media Sports 104

NetBase

SEPTEMBER 24, 2019

Global beauty brands have lots of competition online in 2019 – and 2020 is shaping up for much of the same, but coming at them faster. And it offers an exploration of a variety of beauty brands’ online activity, particularly on social media. Which global beauty brands were included? And how you can too.

Social Media 40

Social Media Report Industry Brands 40

Comm100

FEBRUARY 5, 2018

Greater consumer power brought forth a new reality for companies. Businesses that listened to and connected with customers online were rewarded with consumer engagement in the form of clicks, mentions, subscriptions and more. Social Media Software. CRM Software. Live Chat Software. Marketing (Personalization) Software.

Social Media 124

Social Media CRM Self Service Software 124

NetBase

OCTOBER 5, 2018

So why are brands missing so many opportunities on the customer experience analytics front? The 2018 Consumer Experience Analytics Report highlights the ways brands are on target – and the areas where they need to better their aim. And that is what brands need to remember. Brands Are Focusing on the Wrong Data.

Omni-Channel 45

Omni-Channel Analytics Consumers Report 45

Second to None

MARCH 9, 2018

Customer expectations within the social media space are changing as the technology platforms become more integrated in society. Specifically, the ability to provide a high level of customer service can help improve the way that online consumers perceive your brand. 1: A rapid response is now standard.

Social Media 69

Social Media Chatbots Customer Service Brands 69

QuestionPro Audience

APRIL 11, 2018

Consumers, get ready to see even more influencer marketing on your social media channels. We examine ways influencer marketing is changing in 2018. A recent study found that consumers find micro-influencers to be more engaging and trustworthy than celebrities or personalities with more than 250,000 followers.

Social Media 150

Social Media Advertising Consumers Brands 150

C3Centricity

NOVEMBER 21, 2018

Well something is clearly working for Coke; at the end of last month it reported higher-than-expected financial results for Q3 2018. Their consumers didn’t appreciate being interrupted in their daily lives. Video is taking over social media, with its rapid rise on YouTube, Twitter and Facebook. BRAND BUILDING.

Brands 192

Brands Customer Centricity Customer Journeys Consumers 192

ReviewTrackers

APRIL 19, 2018

Customers tell stories on social media. Customers tell stories about their experiences with businesses – whether it’s about a restaurant or a bank, customers are going to write how they feel interacting with your brand. Here are four key components of a social media marketing plan. Social Media Advertising.

Social Media 56

Social Media Marketing Advertising How To 56

Second to None

JUNE 7, 2018

Creating a lasting impression in the minds of your target customers can be a daunting task for brands across different industries. Ultimately, your brand needs to position itself as a consistently positive presence in their patrons’ lives? Firstly, brands need to provide adequate value and service to their existing fans and followers.

Social Media 59

Social Media Voice of Customer Brands Advertising 59

NetBase

FEBRUARY 15, 2019

As we prep for Q2 of 2019, brands should consider performing a social media audit – especially if they haven’t done one recently. Before we get to the list – be sure to note: The social analytics tools that got the job done in 2010 would only give you a fraction of the data intelligence brands rely on now.

Social Media 60

Social Media Analytics Analysis Tools 60

Lithium

SEPTEMBER 26, 2019

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

Social Media 40

Social Media Brands Consumers Video 40

Lithium

SEPTEMBER 26, 2019

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

Social Media 40

Social Media Brands Consumers Video 40

Lithium

SEPTEMBER 26, 2019

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

Social Media 40

Social Media Brands Consumers Video 40

Forrester's Customer Insights

OCTOBER 10, 2018

This blog post is part of Forrester’s Holiday 2018 retail series. Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services.

Social Media 43

Social Media Consumers Retail Brands 43

NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten.

Entertainment 46

Entertainment Social Media Report Industry 46

NetBase

JULY 22, 2020

Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. and European luxury markets.

Consumers 59

Consumers Meeting Brands Ecommerce 59

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

NetBase

AUGUST 1, 2019

Is your brand doing everything it should be to capture the EMEA market? Our 2019 EMEA Social Media Market Survey Report answers that question, and more. The EMEA economy has experienced an economic leveling in recent years, with industrial production in EMEA on a downward trend since 2018. Brand health management.

Social Media 53

Social Media Report Survey Marketing 53

ReviewTrackers

JULY 23, 2018

You have already planted your business flags on popular social media properties. Now, it’s time to grow your social media presence, drive engagement, and get real results that can impact your bottom line. 7 Social Media Marketing Strategies to Drive Results . 1: Come Up with Your Social Media Game Plan.

Social Media 63

Social Media Strategy Marketing Multi-Channel 63

ReviewTrackers

JUNE 14, 2018

Social media gives consumers ideas about things to do and buy to make their lives better. . Restaurant Customer Statistics for Every Social Media Manager. An effective social media strategy in marketing is a must for all restaurants. Why it matters: Customers, who cheer on your brand, matter.

Social Media 56

Social Media Management Customer Expectations Survey 56

ReviewTrackers

JUNE 22, 2018

There’s always going to be another option for the consumer. Fortunately, social media allows you a direct way to strengthen connections with your fans and repair your reputation with customers who may have had a less than stellar experience. Listen to customers on social media. Respond to Reviews.

Social Media 56

Social Media Customer Retention Consumers Retail 56

SurveySparrow

MARCH 19, 2024

There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Video Marketing for Lead Generation According to CISCO, between 2018 and 2023, 82% of internet traffic came from video viewing or downloading.

Video 95

Video Strategy Marketing Social Media 95

NetBase

JUNE 24, 2020

Monitoring brand imagery and product name perception has always been important, but now it’s crucial. Here’s how a few CPG giants are making moves to reimagine their outdated brand imagery to recapture the hearts of today’s consumers. articles posted every 24 hours, brands would be wise to pay attention.

Brands 98

Brands Social Media Analytics Consumers 98

Eptica

JANUARY 16, 2019

Date: Wednesday, January 16, 2019 Author: Olivier Njamfa - CEO & Co-Founder Why 2019 is all about trust for brands and consumers. This uncertainty also impacts consumers and their spending. This uncertainty also impacts consumers and their spending. Given these issues, how can your brand win and retain their loyalty?

Consumers 71

Consumers Brands Social Media Measurement 71