Hero Digital

DECEMBER 11, 2018

But as products and services continue to emphasize customer satisfaction, the future of brand differentiation will be creating emotional brand experiences. Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Enter your brand. Reassurance.

Omni-Channel 42

Omni-Channel Connections Brands Healthcare 42

QuestionPro Audience

FEBRUARY 15, 2018

2 – 2018 Edelman Trust Barometer. 4 – How Consumers Perceive and Respond to LGBTQ-Themed Ads. As market research and data addicts, we’re always curious to learn how trending topics influence consumers. More than half of those surveyed (62%) accurately recalled the advertised brand of LGBTQ-themed commercials.

Infographics 170

Infographics Ecommerce Government Social Media 170

Optimove

DECEMBER 18, 2018

Another year (almost) behind us, another Optimove Connect in the relationship marketer’s books. 2018 brought twice as many pink-hued lightbulbs, shining a light on 500 attendees, 12 workshop leaders, and 15 speakers sharing, absorbing, and discussing the current and future state of CRM.

Connections 53

Connections Conference CRM Consumers 53

Kayako

JANUARY 24, 2018

Which brings me neatly toward 2018’s customer service trends: Customer Service Trends 2018: Creating Effortless Customer-Centric Experiences. Consumers want a messaging experience over live chat. Becoming customer-centric will be the goal of most businesses this year. This is how we see the breakdown happening. Probably not.

Customer Centricity 208

Customer Centricity Self Service Trends Customer Experience 208

Alida

NOVEMBER 10, 2017

Which emerging technology trends will shape the business world in 2018, and how will they change consumer behaviors and expectations? For 2018, experts believe smarter, cutting-edge technology will enable companies to provide better customer experiences and get more useful insight and data. What’s changed is the level of smarts.

Trends 174

Trends Retail e-support Technology 174

CX Journey

DECEMBER 20, 2017

This makes for a strong brand image that’ll remain on their minds. 73% of customers prefer to solve a problem with a real person, but there’s another side to that coin: 32% of customers think the phone is the most frustrating way to connect with a business. Primarily, that you must be prepared to play on their court.

Communication 137

Communication Brands Social Media Touchpoint 137

NetBase

JULY 22, 2020

Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. and European luxury markets.

Consumers 59

Consumers Meeting Brands Ecommerce 59

Lumoa

DECEMBER 19, 2023

However, manually sifting through and evaluating this feedback can be incredibly time-consuming. Firstly, it is time-consuming and labor-intensive, making analyzing large volumes of data impractical. Traditional manual analysis of extensive text data is impractical and time-consuming.

Analysis 208

Analysis Social Media Trends Feedback 208

Comm100

AUGUST 23, 2018

It’s 2018, and customer expectations are changing faster than ever. Consumer patience is dwindling; we want better, more accessible products, and everything that we do seems to revolve around convenience. This blog post is not about the top customer service trends to watch out for in 2018. Who is doing this right?

Exceptional Customer Service 101

Exceptional Customer Service Customer Service Chatbots Hotels 101

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media e-support 111

Oracle

SEPTEMBER 4, 2019

With data and tech improvements in all industries, consumers are — rightfully — expecting more and more from the companies they buy from. Oracle research shows that 86% of consumers will pay more for a better customer experience. Omnichannel strategies are key to a connected customer experience.

Connections 71

Connections Customer Experience B2C B2B 71

Avaya

OCTOBER 25, 2018

Dale’s primary focus is developing innovative solutions for companies in consumer packaged goods, food and beverage, retail, hospitality, consumer goods, OTC and other industries. He has significant experience helping clients develop customized consumer solutions specifically designed to meet their business needs.

Omni-Channel 47

Omni-Channel Consumers Self Service Brands 47

Currency Alliance

DECEMBER 18, 2017

There are of course many trends taking shape, but we thought we would take a look at what we consider to be the three top loyalty trends for 2018, and the implications of these for both brands and customers. Everyone knows that trust is key in brand loyalty. This is something that we see gathering pace in 2018.

Loyalty 49

Loyalty Trends Brands Loyalty Programs 49

SurveyGizmo

DECEMBER 13, 2017

With the new year ahead, there is no better time than now to start discussing 2018 customer experience predictions. Thanks in large part to heightened focus on the consumer and associated data, consumers are now involved earlier in product and service development. healthy, convenient, fresh). The distance grows again.

Customer Experience 58

Customer Experience e-support Customers Study 58

Avaya

JANUARY 16, 2018

40% of executives recently polled by Avaya rate their company’s customer experience as “poor” or “average,” and 93% say they’ll be focusing on improving customer experience in 2018. Overall, AI will allow more brands to focus on context and anticipatory engagement at the individual level to hone in on the customer segment of one.

Customer Journeys 72

Customer Journeys Contact Center Consumers Financial 72

Kayako

FEBRUARY 14, 2018

In 2018, the vast majority of products on the market are pretty similar. As consumers, our needs are satisfied all around. It means consumers expect great product quality, but it’s no longer a currency that differentiates your business. That’s the job of your product and brand. Partner with other brands.

Loyalty Programs 182

Loyalty Programs Loyalty Brands Retail 182

NetBase

JULY 8, 2020

Brand strategy planning requires accurate and transparent consumer and market intelligence , or you’re starting at a deficit. And our recent report on The Importance of Market Insight for Brand Strategy pairs well with our 2020 Report on How Social Analytics is Important to Brand Management for this purpose.

Brands 70

Brands Analytics Report Consumers 70

GetFeedback

DECEMBER 21, 2018

In fact, according to Econsultancy’s Digital Trends 2018 report, 45% of companies cite content and experience management as their number one priority. consumers say that their go-to channel for simple inquiries is a digital self-serve tool such as a website, mobile app, voice response system or online chat. American Express ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

TechSee

FEBRUARY 12, 2018

We’ve narrowed down the 5 key customer service technology trends to watch out for in 2018. customer exhibitors at MWC 2018: Verto Analytics. Verto Analytics offers market research and cross-platform measurement services that give brands, publishers, and researchers a multi-dimensional view of the digital consumer.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

TechSee

FEBRUARY 12, 2018

We’ve narrowed down the 5 key customer service technology trends to watch out for in 2018. customer exhibitors at MWC 2018: Verto Analytics. Verto Analytics offers market research and cross-platform measurement services that give brands, publishers, and researchers a multi-dimensional view of the digital consumer.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

Comm100

FEBRUARY 16, 2018

Now that 2017 is out of the picture, what can we expect customer service to look like in 2018? Use this list of 2018 customer service and business trends to plan your customer experience strategy for the new year, and to stay one step ahead of the competition. Set Your 2018 Business Priorities with CCW Digital’s Winter Report.

Customer Service 102

Customer Service Social Media Chatbots Knowledge Base 102

ProProfs Chat

NOVEMBER 17, 2017

As 2017 is coming to an end, here’re 3 customer support trends that promise a better customer support in 2018. Using each connection with customers for multiple purposes (without annoying anyone), speeds research and service at reduced cost. Here are three things we should be watching for in 2018. Take a look. . Colin Taylor.

Self Service 111

Self Service Trends Chatbots Omni-Channel 111

Bold360

MARCH 9, 2017

Consumers no longer peruse and purchase in the same ways, and we cannot approach them as we used to. As Forrester posited, we are in the Age of the Customer, and in this era of immediacy and availability, offering digital self-service is a requirement for any company hoping to provide high-level service for consumers.

Omni-Channel 65

Omni-Channel Self Service Consumers Connections 65

Maru Group

DECEMBER 16, 2019

It’s rumoured that John Lewis spent £8million last year on its ad featuring Elton John, while the industry as a whole was estimated to have spent a staggering £6.4billion on Christmas advertising efforts in 2018. Branding must play a key role. Marks and Spencer’s also suffered when it came to branding and creative.

Advertising 52

Advertising Connections Return on Investment Retail 52

Second to None

MARCH 16, 2018

Customers are interacting with brands via digital channels at a higher rate than ever before, making it essential that you have systems in place to provide a high-level value within these avenues. VR and AR will play an important role in connecting the online and in-store experience.

Trends 63

Trends Omni-Channel Customer Experience Chatbots 63

Maru Group

DECEMBER 16, 2019

billion on Christmas advertising efforts in 2018. Maru insight reveals that the most effective Christmas ads – and the ones most likely to deliver a strong return on investment – are the ones that manage to connect both emotionally and rationally with customers, cutting through the noise and driving positive behaviour.

Advertising 52

Advertising Connections Return on Investment Retail 52

ReviewTrackers

APRIL 11, 2018

Here are some numbers to help you achieve a Big Picture view of social media marketing in 2018. billion active social media users , while approximately 91 percent of retail brands use 2 or more social media channels. Internet users aged 18 to 34 years are the ones most likely follow a brand via social media (95 percent).

Social Media 83

Social Media Marketing Video Retail 83

GetFeedback

SEPTEMBER 18, 2019

The article states that customer delight (in other words, exceeding expectations) won’t bring customers back to your brand. 2: Customer satisfaction doesn’t predict loyalty as well as brands believe. A case in point is TurboTax, says Parrish, which found striving to minimize clicks actually hurt consumer experiences and hence loyalty.

Loyalty 257

Loyalty Customer Experience Touchpoint Metrics 257

Comm100

DECEMBER 2, 2021

With an omnichannel customer engagement platform , customers can connect with their financial services on the channel that best suits them at any given time; be it via live chat, email, SMS, or mobile app. . Between 2018 and 2020, the adoption of chatbots increased by 67%. billion globally in banking. as add-ons.

Financial 236

Financial Trends Customer Experience Chatbots 236

NetBase

JUNE 19, 2019

With social audiences relying on other consumers (versus brands) for information and recommendations on everything from laundry detergent to Netflix shows, it makes perfect sense that brands would turn to members of their audience when marketing. Consumers Are in Charge. Here’s why it’s a brilliant move.

Brands 74

Brands Entertainment Social Media Consumers 74

Call Experts

JANUARY 9, 2019

Websites are helping develop connections without the barriers of distance and proximity. Brands are eager to develop healthy connections with buyers utilizing the latest digital tools. Forrester Research Studies conducted a customer experience survey to reveal reasons a specific brand receives a boost in customer loyalty.

Consumers 64

Consumers Call Center Conference Contact Center 64

Comm100

DECEMBER 1, 2017

2018 is just around the corner, which means that companies around the world are planning (or have already planned) their business goals for next year. With technologies and consumer demands constantly evolving, what unconditional priorities can companies set for their contact center that won’t be shattered by ever-changing standards?

Contact Center 106

Contact Center Report Customer Journeys Customer Centricity 106

Oracle

SEPTEMBER 12, 2018

Oracle OpenWorld 2018 will take place October 22-25 in San Francisco, with over 1,000 planned sessions on topics including transformational technologies, growth acceleration, intelligent cloud applications, and more. Is Your Brand Safe? What can you do to ensure your brand’s health and protection?

Marketing 66

Marketing Omni-Channel B2B Strategy 66

Eptica

FEBRUARY 14, 2018

Date: Wednesday, February 14, 2018 6 trends that drive today’s consumers. Published on: February 14, 2018. What are the high level trends in society that are driving today’s consumers and leading them to act the way that they do ? Here he outlines the six key societal trends that he sees for 2018. The result?

Trends 49

Trends Consumers Touchpoint Customer Journeys 49

Eptica

JANUARY 31, 2018

Date: Wednesday, January 31, 2018 The Year of Humanity: Putting the customer first in 2018. Published on: January 31, 2018. While technology such as self-service can provide answers to a huge range of routine consumer queries, there are times when consumers want to speak to another human. Cultivate Deep Empathy.

Self Service 55

Self Service Knowledge Base Chatbots Social Media 55

NetBase

APRIL 7, 2020

But with recent events, and the threat of the coronavirus shutting down many jobs, it has people pinching every penny, which is challenging retailers and brands to get creative. Meaning, now more than ever, brands are utilizing market research and offering old-time solutions for modern-day social distancing. It’s the DIY Bible.

Brands 64

Brands Entertainment Consumers Fashion 64

NetBase

JUNE 8, 2020

With hit after hit coming hard at society, it is crucial for brands to be perceived as supportive/understanding. It’s also important for that brand perception to be solidly established ahead of a crisis. At times like these, brand perception is more important than ever! How to measure brand impact.

Brands 67

Brands Social Media Advertising Consumers 67