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Inbenta acquiert Horizn, ajoutant des démonstrations interactives de produits à la plateforme d'expérience client d'Inbenta

Inbenta

The acquisition of Horizn comes as businesses are increasingly looking to leverage visually engaging content in their help centers and other customer service settings to improve customer experience and employee training. Horizn has also been able to establish a large customer base with leading financial institutions in the U.S.,

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Inbenta adquiere Horizn y añade demostraciones interactivas de productos a su plataforma de experiencia del cliente

Inbenta

The acquisition of Horizn comes as businesses are increasingly looking to leverage visually engaging content in their help centers and other customer service settings to improve customer experience and employee training. Horizn has also been able to establish a large customer base with leading financial institutions in the U.S.,

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Interview with Steve Hoban, Master Loyalty Marketer

Currency Alliance

The Pick n Pay Smart Shopper loyalty scheme was launched by Steve in 2011 and quickly became the leading loyalty program in the country – in large part because of constant innovation and relevant partnerships with complementary brands. Nearly every department from buying, marketing, store operations, etc.

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Learning to Adapt in an Ever Changing Market With Nate Brown

Kustomer

Gabe and Nate provide valuable insights on change management and how companies can evolve and thrive in the new market. Customer service is still a relatively new department and career path. The Importance of Listening in Every Stage of a Customer’s Journey. As the market and customer changes, companies change.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. Your existing customers are far easier to upsell. Why is this?

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How to Convert Leads to Paying Customers with these 5 Martech Stacks

Fox Metrics

If you’ve been in the digital marketing scene for a while, one of the facts that you will get conversant with is not everyone who visits your landing page ends up purchasing an item or patronizing your service. Now, this is disheartening because if a cart does not check out, no sale is made and hence the lead isn’t converted.

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A Guide to Retention Marketing

SmartKarrot

The answer is simple — retention marketing. Retention marketing is so effective that SEMRush states that a loyal customer usually spends 67 percent in their 31st-36th month on a brand rather than in the first six months of use. But, First, What is Retention Marketing? Why Should You Perform Retention Marketing?