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Using consumer insight for rebranding: Q&A with Price Chopper’s Sam Trimboli

Alida

Founded in 1932, the New York-based grocer Price Chopper (known as Market 32 in some regions) operates 135 stores in the American Northeast. The insight community provides ongoing feedback from customers and helps Price Chopper make better decisions about strategy, branding and marketing campaigns.

Consumers 150
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How to Deliver Individual Experiences on a Global Scale: Tips from a Borderless Brand

Oracle

Before Payoneer was founded in 2005, the world primarily transacted on paper and land lines. Despite the Internet’s rising popularity, companies were often limited by geographic and market constraints. Before entering a new market, Payoneer does its homework. Payoneer, a borderless payment platform, changed that.

Tips 103
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Five Consumer Forces Shaping Move

C Space

Five Consumer Forces Shaping Move. Rather, brands should be asking “what’s possible now that wasn’t even imaginable before?” In people’s forced constraints and introspections brought on by the global pandemic, they are developing heightened expectations of brands. Consumers WANT to act – but don’t know how.

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Remote Work Trend Has Brands Rethinking Abandoned Offices

NetBase

And this realization has emerging trends around remote work on the rise, and has brands rethinking how to use abandoned office space – assuming they’ll use it at all! In this piece, we’ll explore each by way of market intelligence revealing: How a rushed option has become THE option – working remotely takes over.

Trends 67
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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

The value of excellent customer experience (CX) is no secret, nor are the aspects needed to deliver it – and yet many organizations are struggling to deliver on consumer CX expectations. In the same report surveying 600 marketers of director-level and above, 82% believe they are meeting CX expectations.

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Loyalty Coalitions V3.0: greater benefits for consumers and brands

Currency Alliance

Powerful consumer brands, meanwhile, are building their own coalitions. Coalition programs are gaining steam because, managed, correctly, they solve the biggest problem in loyalty marketing: engaging your long- and mid-tail customers, rather than just 20-25% of the most frequent. In summary: V1.0 Why the coalition model exists.

Loyalty 36
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Brand Move Roundup – June 15, 2020

C Space

The Brand Move Roundup – June 15, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Sixteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52