ShepHyken

JANUARY 31, 2020

This week we feature an article by Pem Brooke, Marketing Manager of SuperStaff. Score says that 91% of your clients will leave your company for an alternative brand if they experience bad customer service. Millennials (also called Gen Y)- born in between 1982 and 2004. Matures- born before 1945. Gen Z- born from 2005 to present.

Customer Service 112

Customer Service Social Media Entertainment Guidelines 112

ShepHyken

JANUARY 31, 2020

This week we feature an article by Pem Brooke, Marketing Manager of SuperStaff. Score says that 91% of your clients will leave your company for an alternative brand if they experience bad customer service. Millennials (also called Gen Y)- born in between 1982 and 2004. Matures- born before 1945. Gen Z- born from 2005 to present.

Customer Service 107

Customer Service Social Media Entertainment Guidelines 107

ReviewTrackers

JANUARY 1, 2018

A number of research studies suggest that online reviews are more trustworthy and useful than branded social media content, advertising, information from salespeople, and even natural search engine results. Online Review Websites Your Business Should Track. General Review Sites. million accommodations, restaurants, and attractions.

Automotive 109

Automotive Hotels Travel Healthcare 109

BirdEye

MAY 19, 2023

Like the Charles Schwab managers, you can use feedback loops to reduce complaint feedback and connect quickly with unhappy clients to avoid negative consequences to your brand. If your company uses feedback loops to improve the products, customers are more likely to be enthusiastic ambassadors of your brand.

Examples 52

Examples Feedback Net Promoter Score Effort Score 52

Currency Alliance

OCTOBER 11, 2018

The hotel market is becoming more competitive, with a larger share of wallet being spent on a greater variety of services. And while some of the market diversification comes from the likes of Airbnb, some of it comes from hotel brands themselves, filling more varied market gaps with more interesting services and experiences.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Feedbackly

SEPTEMBER 26, 2018

Customer experience is a term that has been added to the public lexicon steadily over the past 15 years, and is more quickly becoming a staple for new and established companies looking for ways to gain a competitive advantage in their respective markets. Customer Experience as a Marketing Tool. For good reason too.

Customer Experience 56

Customer Experience Social Media Feedback Customers 56

Storyminers

JULY 6, 2020

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

C Space

APRIL 28, 2020

The Brand Move Roundup – April 28, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. million in sales when it reopened this weekend.

Brands 52

Brands Wireless Social Media Sales 52

BirdEye

JANUARY 11, 2023

We’ll cover topics such as best practices for using social media marketing, content ideas, staying safe on social networks, and more. Its simple interface makes it incredibly user-friendly and features like Facebook Business Manager help businesses optimize the platform for advertising and marketing.

Social Media 98

Social Media Multi-Channel Advertising Measurement 98

Customer Bliss

MAY 24, 2016

Alison Circle, Chief Customer Experience Officer for Columbus Metropolitan Library (CML), has more than 25 years marketing experience. For 13 years she was National Marketing Director for Garrison Keillor and “A Prairie Home Companion.”. In 2004 she joined CML as Director of Marketing and Strategic Planning.

Leadership 135

Leadership Marketing Engagement Connections 135

CX Workout - Ideas Blog

DECEMBER 22, 2020

The goal of every brand is to create positive emotional experiences that deepen the brand’s relationship with its customers or buyers. Yet, somehow, try as they may, evoking gratitude is a challenge for most brands. Conversely, we also asked them to name a brand that let them down and then to describe that experience, too.

NPS 52

NPS Financial Survey Effort Score 52

Magellan Solutions

FEBRUARY 24, 2022

For this reason, every marketer’s top goal is to find leads and keep the sales pipeline going. But getting new leads can also be your biggest problem: More than six in 10 B2B marketers say their company has a hard time finding new people who might want to buy from them. Gives you high quality market data. Marketing. $

Social Media 40

Social Media B2B B2C Sales 40

NetBase

OCTOBER 9, 2019

We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. Blockbuster is the first in our series, showcasing what happens when brands rely on bad data. NetBase was founded in 2004 and has always been a leader in the space.

Data 40

Data Comparison Analytics Trends 40

Amity

MAY 15, 2017

I got started in this industry back in 2004, shortly after I graduated from college. We really want to help companies transform the way they do marketing and sales. I went to school for brand communications and marketing. I graduated wanting to go work as a Brand Manager for a big fortune 500 company.

Customer Success 71

Customer Success Sales Software Customers 71

Thematic

SEPTEMBER 6, 2018

NPS measures these recommendations, and in many industries, you can use it to compare your customers’ brand loyalty against those of your competitors’ customers. 7 times more likely to forgive brands for errors. Before adopting NPS in 2004, each department had its own metrics, although they didn’t help improve customer loyalty.

Net Promoter Score 54

Net Promoter Score NPS Effort Score Feedback 54

Russel Lolacher

JUNE 27, 2022

A few reasons he is awesome – He is an international keynote speaker (a 2004 inductee into the International Professional Speakers Hall of Fame), best-selling author multiple times over with his most recent book Fully Staffed: The Definitive Guide to Finding and Keeping Great Employees available now. Youtube Channel. Google Podcasts.

Culture 52

Culture Employee Experience Multi-Channel Course 52

AWS Machine Learning

SEPTEMBER 6, 2023

In 2004, Rolling Stone magazine listed it as number 19 of the 50 Moments That Changed the History of Rock and Roll. In 2004, Rolling Stone magazine listed it as number 19 of the 50 Moments That Changed the History of Rock and Roll. In 2017, the festival site became listed on the National Register of Historic Places.

Training 103

Training Advertising Data Examples 103

ReviewTrackers

FEBRUARY 14, 2019

It can be dinner at a nearby restaurant, an executive suite in a hotel out of town, a fancy new dress or a brand new car… whatever. “Though Yelp’s health reviews date back to 2004, more than half of them were written in the past two years. Maintain a positive online reputation and brand image.

Feedback 62

Feedback Healthcare Social Media Hospitality 62

Bob Hayes

MAY 7, 2018

Satisfaction lacks a consistently demonstrable connection to… growth” (Reichheld, 2003). overall satisfaction, likelihood to repurchase) are comparable to the NPS in predicting business performance measures like market share and cash flow. 2004; Fornell, et al., 2006; Gruca & Rego, 2005). Bottom line: NPS (i.e.,

NPS 89

NPS Net Promoter Score Data Loyalty 89

Bob Hayes

MAY 7, 2018

Satisfaction lacks a consistently demonstrable connection to… growth” (Reichheld, 2003). overall satisfaction, likelihood to repurchase) are comparable to the NPS in predicting business performance measures like market share and cash flow. 2004; Fornell, et al., 2006; Gruca & Rego, 2005). Bottom line: NPS (i.e.,

NPS 86

NPS Net Promoter Score Data Loyalty 86

Beyond Philosophy

FEBRUARY 1, 2021

That’s a sharp contrast from a car ad that I remember from 2004, which featured a Honda and a Mitsubishi car driving on a bridge and one was able to stop a meter ahead of the other, which was enough to not fall into the collapsed part of the bridge. Values have evolved, with renewed demands that brands put integrity and purpose before profit.

Marketing 147

Marketing Hospitality Hotels Consumers 147

Lithium

JUNE 22, 2022

Guerrilla Marketing via TikTok can change that. When we apply this term to the marketing world, an idea blossoms that marketers must invent new ways to constantly evolve and remain culturally relevant enough for customers to engage with what they have to say. So, what sets the great brands apart? Photo Owner | Duolingo.

Entertainment 98

Entertainment Video Social Media Advertising 98

Lithium

AUGUST 9, 2022

Guerrilla Marketing via TikTok can change that. When we apply this term to the marketing world, an idea blossoms that marketers must invent new ways to constantly evolve and remain culturally relevant enough for customers to engage with what they have to say. So, what sets the great brands apart? Photo Owner | Duolingo.

Entertainment 52

Entertainment Video Social Media Advertising 52

Alida

AUGUST 12, 2016

If there‰’s one generation that marketers can‰’t stop talking about, it’s the Millennials. Brands of all sizes around the globe are trying to engage Millennials and understand what motivates them and drives their attitudes and behaviors. How can marketers best engage with millennials? Constant connection.

Customer Insights 100

Customer Insights Engagement Marketing Social Media 100

C Space

SEPTEMBER 16, 2020

The Brand Move Roundup – September 16, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. Fosun also owns Club Med.

Brands 40

Brands Tourism Travel Retail 40