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The New Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

It is a well-known fact that when budgets get tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! According to research by BurtchWorks , 20.7% of researchers changed jobs after an average of 3.1 years, roughly on par with the rest of the C-suite (4.4 Why is this?

Marketing 226
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4 Keys to Transforming Your CX Program to an ROI-Focused, Revenue Generating Machine

InMoment XI

C-Suite Buy-In Design with the End in Mind Holistic View Don’t Stop. #1: 1: C-Suite Buy-In. Before you can further invest in your CX program, you’ll need the approval of your board or c-suite. What is giving your c-suite headaches? That is what the c-suite is hungry to understand. #2:

ROI 493
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The CMO Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

It is a well-known fact that when budgets get tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! According to research by BurtchWorks , 20.7% of researchers changed jobs after an average of 3.1 years, roughly on par with the rest of the C-suite (4.4 Why is this?

Marketing 156
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Three Elements That Make Traditional Market Research Inadequate for Experience Improvement

InMoment XI

What do you think of when you hear the term “market research”? Let’s get into greater detail about why those three elements alone don’t cut it for modern market research. Therefore, relying solely on numbers means that your research is only telling part of the story. The Path to Modern Market Research. Element 1: Numbers.

Marketing 260
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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

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Three Elements That Make Traditional Market Research Inadequate for Experience Improvement

InMoment XI

What do you think of when you hear the term “market research”? Let’s get into greater detail about why those three elements alone don’t cut it for modern market research. Therefore, relying solely on numbers means that your research is only telling part of the story. The Path to Modern Market Research. Element 1: Numbers.

Marketing 260
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What Is the Difference Between Voice of Customer and Market Research?

InMoment XI

A lot of folks believe that voice of customer (VoC) programs and market research mean the same thing—but they’re actually quite different! Breaking Down the Difference Between Voice of Customer & Market Research. What Is the Definition of Market Research ? What Is the Role of Market Research in Your Business?

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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The Democratization of Customer Success

Speaker: John Ragsdale, Vice President of Technology Research for TSIA

As enterprise technology firms are in the midst of a rapid transition from on-premise to cloud technology, product development, sales, implementation, and support strategies are obliged to follow suit. Join us on June 22 at 12 EDT for a webinar led by TSIA’s distinguished vice president of technology research, John Ragsdale.