Sobriety, St. Patrick’s Day and Sales in the U.S.
NetBase
MARCH 12, 2020
Competing with and complementing St. A quick search in quid and the loss is felt in wine country too. Patrick’s Day alone, beer sales rose by 174%, and whiskey sales by 153%. It’s clear this Irish holiday pays. But where does this sober niche come in? And how will they be celebrating? A Sober Saint Patrick’s. It’s still St.
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