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The Google Local Guide Program: How It Impacts Your Reputation Management Strategy

InMoment XI

Participating users are called Local Guides, and they share their knowledge and customer experiences by writing reviews, adding pictures and videos, updating information found on business listings, and answering questions about various locations on Google Maps. How Do Customers Become a Local Guide?

Strategy 260
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Why You Should Build an Omnichannel Customer Experience

InMoment XI

It’s easy to fall into the trap of thinking that customer expectations are always changing, and you’ll never be able to keep up. However, all your customers want the same thing: to be able to interact with their brand on their terms. What is Omnichannel Customer Experience?

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The Complete Guide: How to Respond to Google Reviews

InMoment XI

These reviews, which appear on Google Maps and Google Search as well as on your company’s Google Business Profile, give people a way to share their experiences not only with businesses but with fellow consumers, too. Meanwhile, Google searchers rely on these reviews to discover great businesses, products, services, and brands.

How To 260
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Local SEO: Tips & Strategies to Get Discovered

InMoment XI

When executed effectively, it enables your business to attract customers organically, bypassing the need for hefty investments in traditional advertising. It involves various strategies to improve your website’s visibility in local search results, making it easier for potential customers in your area to find your business.

Tips 260
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

Organizations should take a closer look at predictive analytics examples to discover the myriad of ways that data and artificial intelligence (AI) can power more personalized customer experiences and enhance brand loyalty and customer retention. Improve customer lifetime value. Reduce customer churn.

Analytics 260
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The Benefits of Customer Profile Analysis for Business Growth

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For a business to flourish, it has to understand its customers well enough to market effectively to them. One of the best ways to do that is through a customer profile analysis. Simply put, this process closely examines current and potential customers’ characteristics, traits, and preferences.

Analysis 208