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Guest Post: How Can PR Crisis Management Shape Customer Experiences?

ShepHyken

He writes about how successful, global brands use social media to deliver outstanding customer service experiences. Social media is a powerful tool that can encourage customers to acknowledge a job well done. Social media is a powerful tool that can encourage customers to acknowledge a job well done.

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10 trends changing customer expectations

Vonage

Social media is changing the definition of what’s “fast” We’re each connected to an instant feed of live updates, breaking news and messages. We can post something on social media and get instant feedback from friends. Social media means customers expect you to be “listening” With social media, everything is out there in the open.

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Top 13 marketing channels for your business

BirdEye

Common examples of B2B marketing channels are Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, B2B online communities and select social media platforms, email marketing, and webinars. Run a paid social media ad asking for more likes and shares. Enter the world of SEO.

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35 Indicators that a Company Isn’t Customer-Centric

CX Accelerator

Are easy to reach on certain customer service channels (like social media) but not so easy on others. 15) have a PR team that spends more than 5% of their time in crisis mode. 15) have a PR team that spends more than 5% of their time in crisis mode. Give inconsistent or incorrect answers to customers.

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What Your Brand Can Learn Right Now from the Starbucks Controversy

QuestionPro Audience

The scene was captured in a video that went viral, and the backlash has been monstrous on social media and resulted in physical protests across the country. Social media and easily-captured videos amplify events to intense levels of engagement, attitude, and action. PR WIN OR CAUTIONARY TALE? Starbucks can surely relate.

Brands 170
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The ultimate guide to brand salience

BirdEye

You can achieve a higher brand salience by ensuring your business is visible across local listing forums, target locations, search engines, and social media. Sentiment analysis tools like Birdeye Insights can help you track and analyze Google reviews, social media mentions, and feedback on public forums. Want to boost brand visibility?

Brands 105
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Alternatively, think of Amazon and their sprawling presence across both retail and media. When your loyalty program members do reach for the phone/email/chat tool/social media to get help, it is critical to shift away from a transactional mindset. But the scale of Prime is virtually inimitable.