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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

With today’s travelers raising their expectations while being exposed to a seemingly unlimited number of hospitality solutions, it is critical that operators deliver experiences that reflect the lives of their customers. This means that all interactions and touchpoints the guest has with your brand are considered.

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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

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2019 Confirmit ACE Awards Winners' Showcase

Confirmit

Here is a glimpse into some of the award-winning organizations you will discover in this book: AIG Travel, Inc. measures the customer experience at the point of travel insurance purchase. To continually improve the relationship with resort owners, Wyndham Destinations Resorts Asia Pacific runs a multi-country VoC program.

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Understanding Intent-Driven Journeys – and why they are a game-changer

Thunderhead

Each individual journey then forms naturally, across channels and along the path of ‘least effort’. We must pull insight from (1) all journeys , spanning (2) all touchpoints , and most critically, (3) all time. And equally, the travel provider enjoyed significant upsell. Intent: The firepower behind customer-driven journeys.

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Guest experience: Trends, tips & Best practices for 2021

Qualtrics

Listen to how travel and hospitality organizations are reimagining the guest experience. Vaccinations give travelers hope and a sigh of relief to the entire industry but this will take time, and even still hospitality and travel businesses should be aware of the current trends that may affect them: Guests are more safety-conscious .

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Rub It In, Why Don’t You? When Orchestration Goes Awry

Optimove

Campaign Orchestration is the process of ensuring all cross-channel, multi-step communications with customers are in sync, providing customers a holistic experience. That’s why, today, Orchestration (yes, with capital O) is one of the most important concepts for marketers to master.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

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