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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

Sometimes, they will choose that company even if the product is slightly more expensive because they recognize and trust the name. For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity.

Brands 492
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CX Design: What It Is, How It Works, and How It Creates Experience Improvement

InMoment XI

But how do those organizations design CX programs? What goes into deciding which interactions to scrutinize, the goals formed around that work, and so much more? If you’re curious about CX design and how organizations wield it, you’ve come to the right place! Let’s get into it! What Is CX Design? What Does the CX Design Process Look Like?

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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

Predictive analytics is a category of data analytics and the process of using data, statistical algorithms, AI, and machine learning techniques to identify the likelihood of future outcomes based on historical data. Put simply: it involves analyzing current and historical data to make predictions about future events or trends.

Analytics 260
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Customer Perception: What It Is and How To Measure It

Kayako

The concept of customer perception seems obvious, it is basically the customer’s opinion of a company at any given point during their customer journey. What is not so simple is tracking and measuring all the different variables that influence customer perception. Are you ready to deliver Friction-Free Customer Service?

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in.

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Participant Recruitment: What it is & Who to do it

QuestionPro Audience

Participant Recruitment is not only an essential step in a research project but also a particularly complex process that needs to be planned, executed, and monitored carefully. It is imperative to identify relevant, suitable participants. Participant recruitment is the initial stage in the planning process. Importance of Participant Recruitment.

Study 195
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Give it Away, Give it Away, Give it Away, Now

Steve DiGioia

Give it away, give it away, give it away, now! No, I’m not talking about the song from the Red Hot Chili Peppers – even though that song is cool. I’m talking about how the butchers and bakers used to run their businesses years ago. I remember as a kid going to the store with my Mom. They always knew a cookie awaited them. NONE, exactly.

Customers 214
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. But payments are just one part of a chain.

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The Ultimate Guide to Monetizing Customer Learning

This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Your Expert Guide to CX Orchestration & Enhancing Customer Journeys

Speaker: Keith Kmett, Principal CX Advisor at Medallia

Join Keith Kmett, Principal CX Advisor, in this new webinar that will focus on: Understanding CX Orchestration Fundamentals: Gain a solid understanding of what CX orchestration is, its significance in the customer experience landscape, and how it plays a crucial role in shaping customer journeys.

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The Verint Experience Index: Retail

Retail customers value price above everything, but the importance of other factors varies for different brands.

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Customer Education Maturity Model: How Customer Learning Programs Create Value

The Customer Education Maturity Model was developed from an extensive study of the industry, including interviews with leaders in the customer learning space. It delivers a comprehensive guide to moving the needle on your customer learning program. You’ll learn: The roadmap for how superior customer learning programs grow.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Prepare to be inspired as we unravel the secrets to success in a fast-paced retail environment, where a well-crafted data strategy is the key to unlocking sustainable growth 📈 You’ll walk away with insights into the following: Deep dive into analytic techniques and the inherit value of data 🔍 The key to leveraging data and improving (..)

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Discover What Stage Your CE Program is in and the Next Steps for Tomorrow’s Growth

Step 4: Expand Business Impact. Step 5: Elevate the Brand. The checklist was developed from an extensive study of the industry, including interviews with leaders in the customer learning space. It will also help you determine the next high-impact initiatives to undertake in order to advance to the next stage of program maturity.

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The Truth About Customer Journey Mapping

Speaker: Dave Seaton, CEO of Seaton CX

Join industry visionary Dave Seaton in this exclusive new webinar as he shares his process for creating compelling customer journey maps using his DARMA method!