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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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Travel Sector: How to Build a Winning Loyalty Program

Currency Alliance

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. and changing consumer behavior is impacting the legacy loyalty model, and setting the stage for new leaders to emerge.

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Customize Your Customer Experience For Each Generation

Storyminers

If you need to reach multiple generations, understand that the way older people absorb content is different from someone raised on social media. For example, if you currently have a full roster of baby boomer customers and want to also add some Gen Z into the mix, you’ll want a social media presence. Vary Your Content.

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3 Ways To Balance Customer Acquisition and Retention Strategies

Lumoa

The remaining 40% can be used for lead acquisition through SEO, advertising, social media, and other methods popular in your industry. BUILD LOYALTY PROGRAMS Returning customers are an asset to your brand, and you must reward their customer loyalty to keep them coming back. Image source: MyCustomer.com 3.

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40+ carpet cleaning marketing ideas, strategies, tips & ads 

BirdEye

Leverage social media platforms 4. Leverage social media platforms Social media management builds brand awareness and customer loyalty. Boost your online reputation management by creating a website and establishing a social media presence. Drives revenue growth efficiently. Rebranding?

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How to Customize Your in-Store/Online Customer Experience to Appeal to Different Generations

Storyminers

If you need to reach multiple generations, understand that the way older people absorb content is different from someone raised on social media. For example, if you currently have a full roster of baby boomer customers and want to also add some Gen Z into the mix, you’ll want a social media presence. Vary Your Content.

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Incentivized reviews: Uncovering hidden dangers

BirdEye

Leverage loyalty programs: Reward enthusiastic members of your loyalty program with points or other benefits for leaving a review. When real people are excited about your service or product, they’ll refer a friend, promote you on social media, and defend your brand.