Thu.Jun 29, 2023

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Demystifying Mystery Shoppers

IntouchInsight

Mystery shoppers, secret shoppers, silent shoppers…they are known by many names, but who are these shoppers shrouded in enigma? And what exactly do they do? Mystery shopping is a form of market research. Over the last 80 years, it has only grown in popularity as it has been fuelled by technological advancements.

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The Power of Real-Time Feedback to Drive Business Success

C3Centricity

In today’s fast-paced and customer-centric business environment, gathering real-time customer feedback and engaging in social media conversations are both vital practices.

Feedback 225
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AI in Customer Service: Chatbots and ChatGPT are just the Start

TechSee

AI is rapidly becoming a critical tool in customer service. While initial conversations now focus on improving chatbots with large language models (LLMs) like ChatGPT, this is just the start of what AI can and will offer. AI will streamline, augment and, in many cases, automate the customer experience and improve customer satisfaction. Getting there will require a broader perspective on service.

Chatbots 202
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Is adhering to the FCAs new consumer duty impossible without the help of technology?

Adrian Swinscoe

Many customers are suffering right now with high inflation and interest rates. Now, while that is easy to say and observe, it’s often hard to quantify […] The post Is adhering to the FCAs new consumer duty impossible without the help of technology? first appeared on Adrian Swinscoe.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Generative AI’s potential to speed delivery of improved patient outcomes

Clarivate

OpenAI’s launch of ChatGPT on March 14 heralds a new era of artificial intelligence that will have profound implications for society, including the life science and healthcare industries. As when any new technology appears on the horizon, a tremendous amount of overheated hyperbole has dominated coverage of the topic in the months since. There are, however, some truly alluring potential use cases for generative AI applications such as ChatGPT for the life sciences and healthcare industries – as

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To elevate the LGBTQ+ customer experience, start with your employees

MyCustomer

Representation of the LGBTQ+ community in marketing has progressed significantly in recent years, with brands showcasing their support through

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The Top 20 Most Followed Instagram Accounts

Brandwatch CX

Who has the most Instagram followers? We run through the top 20 accounts to see who's made it into the Instagram hall of fame.

Culture 98
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Key Stages in Cloud Contact Center Migration

Cyara

Cloud contact center migration can be a complex and challenging journey. Businesses that choose to follow this path can gain many benefits. Those that don’t, might not. According to CX Today , the CCaaS (Contact Center as a Service) space will grow to $19.8 billion by 2031, putting it on a 16.8% annual growth rate.

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Master Experience Leadership Now

ClearAction

Master Experience Leadership Now Lynn Hunsaker Experience Leadership is the next horizon for growth: Bigger margins : preventing issues from recurring or occurring. Faster payments : increased trust and value, less burden on customers. Greater efficiency : CX insight-guided processes, policies, and behaviors; no need for shrinkflation or skimpflation, etc.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Harnessing the Power of CX Technology and Human Interaction in Customer Service

Interactions

It’s not news to CX industry professionals that customer service expectations constantly change. Faced with that reality, brands must adapt their approach to customer service to meet them. Today that means harnessing the power CX technology and human interaction. This hybrid approach combines the efficiency and convenience of AI-driven solutions with the empathy and understanding that human agents provide.

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Become Enterprise-Ready with AI

Upstream Works

This blog explores two ways AI can help contact centers become more enterprise-ready.

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Steve Schlesinger on the Transformation of Schlesinger Group to Sago

2020 Research

Steve Schlesinger, Executive Chairman of Sago, talks about the history of the business: from his mother running focus groups in his childhood home to the global company it is today. Steve shares what he’s learned over 35+ years in the industry and why he is still motivated to go to work every day.

Groups 52
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Discovering the path to utility supply chain decarbonization

West Monroe

Sustainability and decarbonization are growing trends in the energy industry, and electric utilities are no exception. Case in point: 29 out of the 30 largest utilities in the United States have a net-zero carbon goal, committed to reducing and offsetting emissions across Scopes 1, 2 and 3 by 2050—with some utilities committing to achieve it by 2030.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Customer Satisfaction Best Practices: Insights for Marketing Experts

SurveySensum

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. — Sound familiar? Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. – Techcrunch As a marketing expert, your goal is not just to attract customers but also to keep them satisfied and loyal.

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Show report: The ABCs of AI in CX

Think Customers

Last week was one of the CX industry’s biggest events — Customer Contact Week. Of course, the hot topic of the show was AI and how it can be used in the contact center and throughout the customer journey. I spoke with show attendees and exhibitors to get their take on what AI means for CX and the contact center. Logitech’s Adriana Vazquez remarked on the benefit of getting so many points of view together at the show to discuss how to move forward with AI.

Report 52
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Implementing Website Surveys: 100+ Survey Questions, Best Practices & Strategies (With Template)

Zonka Feedback

Learn how to implement surveys on website for maximized response and user satisfaction. In today's digital age, gathering feedback and understanding your audience's preferences is crucial for business success. Whether visitors are uninterested, accidental, or unsure about your product's value, it's essential to understand the reasons behind their website abandonment.

Survey 52
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2023 Back-to-School Survey Reveals Strong Consumer Loyalty and Willingness to Spend More

Optimove

Discover key findings from our recent 2023 Back-to-School Survey. With 88% of respondents showing a strong preference for their favorite brands during the back-to-school season, retailers have a significant opportunity to enhance brand engagement. The survey also reveals that 86% of consumers plan to repeat purchases from the same brands as last year.

Loyalty 52
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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Building Consumer Trust in AI

2020 Research

Seemingly overnight, artificial intelligence has become part of our day-to-day lives, sparking a range of emotions from curiosity and excitement to fear and uncertainty. Hear from Sago's Chief Product Officer, Steve Mast, on how consumers feel about AI and the information it generates.

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Top 100 New Brands in 2023

Clarivate

Every year over 10 million new brand names and company identities are registered around the world as trademarks, joining the 130+ million active already in place. While many of these will be for products and services that are sold locally by small businesses, in an increasingly interconnected world, global brands are being created at an unprecedented rate.

Brands 52
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Belgium’s Memo Group Selects Sabio Group for Twilio Flex Implementation

CSM Magazine

Memo Group , the leading Belgian contact centre specialists, today announced their partnership with Sabio Group , a global customer experience (CX) solutions provider, to support the implementation of their Twilio Flex solution. The collaboration will see Memo Group leverage Sabio’s extensive CX technology expertise and consultancy services to ensure seamless integration and ongoing maintenance of its Twilio Flex solution.

Groups 52
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Why customer experience can help retailers find a place in their customers' hearts, minds… and wallets

MyCustomer

In December 2021, a pint of low fat milk was around 45% cheaper than it is today, [1] the average household energy bill was up to 80% lower and the cost

Retail 52
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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2023 Back to School Consumer Survey

Optimove

Optimove ensures marketing starts with the customer and not campaign/product. Customer-led marketing delivers brands an average increase of 33% in CLTV.

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Discovering the Path to Utility Supply Chain Decarbonization

West Monroe

Sustainability and decarbonization are growing trends in the energy industry, and electric utilities are no exception. Case in point: 29 out of the 30 largest utilities in the United States have a net-zero carbon goal, committed to reducing and offsetting emissions across Scopes 1, 2 and 3 by 2050—with some utilities committing to achieve it by 2030.

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Introducing The Digital Accessibility Platforms Landscape, Q2 2023

Forrester's Customer Insights

I aim to help clients understand the technologies available to help them scale and report on the progress of their accessibility programs, starting with our just published Forrester Landscape on the Digital Accessibility Platforms market.

Report 26
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Emerging Cybersecurity Threats—and How Organizations Can Fight Back

West Monroe

Unveiling the escalating landscape of cyberthreats—and redirecting efforts to find solutions

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Thoughts From Cannes Lions 2023

Forrester's Customer Insights

Last week, I spent some time at the Cannes Lion 70th International Festival of Creativity. I hadn’t been to the event since back in the days when I was covering mobile advertising for Forrester. It is pretty obvious that over the past 10-plus years, US tech players have progressively dominated the ad industry.

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Boost business success with stellar customer communication

BirdEye

Effective customer communication is vital for the success of any business. After all, how will clients know about your business and its offerings? Companies also communicate with customers to share product updates, resolve complaints, gather feedback, and provide customer service. If that communication breaks down, customer engagement will drop, and they’ll likely take their business elsewhere.

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Use Human-Centric Principles To Drive Sustainable Technology Success

Forrester's Customer Insights

Human-centric principles are becoming increasingly important to organizations in today’s fast-paced and ever-changing business environment. The shift from traditional approaches to a more people-centered mindset has proven to be a game-changer, increasing employee, customer, and partner satisfaction and improving organizational performance. But tech executives are lagging their peers in adopting human-centric practices.