BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

NetBase

OCTOBER 21, 2019

And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. Consumers crave customized content – and they also want to be heard.

Entertainment 46

Entertainment Social Media Report Industry 46

SurveySparrow

MARCH 19, 2024

If you’re looking for a video marketing guide , you’re not the only one. There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Customers buy the “why.”

Video 95

Video Strategy Marketing Social Media 95

ThriveableBiz

NOVEMBER 13, 2023

Insights vs Facts: What's the Difference for Business Marketing? In popular usage Insights is often a substitute term for Marketing Research. Large amounts of research for marketing are about collecting Facts. Marketing has to connect with people on a range of emotions. We all do it! Fair enough.

Marketing 52

Marketing Entertainment Social Media Course 52

Maru Group

OCTOBER 19, 2022

By Maru Entertainment & Technology | September 6, 2022. Free streaming channels—in industry parlance, FAST (Free Ad-Supported Streaming TV)—are one of the hottest topics in the entertainment business. This creates a quandary for market research companies. FAST market. Download the report.

Entertainment 75

Entertainment Marketing Sports Video 75

NetBase

OCTOBER 21, 2019

And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. Consumers crave customized content – and they also want to be heard.

Entertainment 40

Entertainment Social Media Report Industry 40

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

BirdEye

MAY 10, 2023

You need to master the art of finding new clients and engaging existing customers for repeat business. That’s where a great marketing strategy comes into play. In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Table of contents What is a marketing strategy?

Examples 98

Examples Strategy Tips Marketing 98

Optimove

NOVEMBER 15, 2022

As ever-increasing numbers of this generation complete higher education and take their first steps into the workforce, mobile marketers without a robust Gen Z-focused strategy won’t make it. In marketing it’s always a good idea to start with the customer and personalize every possible touchpoint. Tip #1: Make it personal.

Tips 105

Tips Gamification Engagement Marketing 105

AWS Machine Learning

OCTOBER 27, 2023

Enterprises are using generative AI specifically to power their marketing efforts through emails, push notifications, and other outbound communication channels. Gartner predicts that “by 2025, 30% of outbound marketing messages from large organizations will be synthetically generated.”

Marketing 88

Marketing Travel e-support Entertainment 88

CX Accelerator

FEBRUARY 2, 2020

If one of them came to me and asked, “Uncle Jeremy, I’d sure love to follow in your footsteps and pursue a career in customer experience (CX). While there are more and more schools offering degrees in customer experience or customer experience management, what if their school of choice does not? What major should I choose?”.

Customer Experience 320

Customer Experience Customer Journeys Tourism Study 320

CX Ahead

FEBRUARY 11, 2019

Besides from being a CX Speaker, I also publish articles such as this one on the CX Network, a leading platform for senior CX and Marketing leaders. Back in 2016, I wrote an article sharing that the biggest misconception around customer experience back then was that marketing would fully own the customer journey design.

Entertainment 40

Entertainment Engagement Customer Journeys Marketing 40

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. By responding to over 95% of negative reviews, their company guarantees that customer concerns are not just heard but addressed; the art of engaged, active listening.

Hospitality 260

Hospitality Call Center Retail NPS 260

GetFeedback

APRIL 25, 2019

The marketing world is moving at a breathtaking pace. Having creative solutions isn’t remotely enough to attract new customers and retain your old clientele. As marketing advances, it becomes more branched-out and gives even the smallest brands a chance to be seen and heard. Optimization for long-tail keywords.

Strategy 170

Strategy Company Marketing Social Media 170

SAP Customer Experience

APRIL 18, 2023

While customer engagement platforms like SAP Emarsys can be an obvious solution for a retail giant or an entertainment company, there can be unexpected benefits for smart customer relationship management for Utilities companies.

Entertainment 78

Entertainment Customer Relationship Management Brands Retail 78

Oracle

FEBRUARY 25, 2020

Customer experience starts long before the sale, with immersive, engaging content marketing that hardly feels like “marketing.” ” Companies that take the time to craft quality content that puts the customer first, regardless if they’re still a prospect, is key to truly resonating with an ideal audience.

Examples 84

Examples Marketing Customer Experience Transportation 84

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 57

Marketing Social Media How To Healthcare 57

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. And although fads come and go—think unicorn hair and frappuccinos—there are some trends that will stick in the coming year and affect how businesses interact with customers. CMOs become customer-obsessed.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

ShepHyken

APRIL 30, 2024

I quoted several people from sports, entertainment and business. When I’m asked to give a customer experience keynote speech , one of the points I like to make is the importance of simplifying the complicated. And we must do the same in business. Customers don’t want or like complication, confusion, or friction.

Entertainment 93

Entertainment Sports Financial ROI 93

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. Table of contents Why is carpet cleaning marketing important? Builds trust with positive customer reviews. This blog is all about that. Targets specific demographics for precision.

Tips 57

Tips Strategy Marketing Social Media 57

ShepHyken

MAY 3, 2021

Each week I read a number of customer service and customer experience articles from various resources. An online music gear retailer tackles customer experience with a ‘Sweetwater’ difference by Judy Mottl. Retail Customer Experience) Sweetwater Sound Inc., Retail Customer Experience) Sweetwater Sound Inc.,

Customer Service 110

Customer Service Entertainment ROI Retail 110

Alida

APRIL 1, 2021

The streaming media market is, at times, a tale of contrasts. On one hand, the market is booming: According to MarketsandResearch, the global streaming media market is on pace to expand at a 23.2% That same study noted the increasingly fragmented state of the streaming market as a result of how crowded the space has become.

Marketing 130

Marketing How To Study Entertainment 130

Lithium

AUGUST 24, 2022

A how-to guide on planning for spontaneous social marketing. Suddenly every brand now had a mainline into their customer’s entertainment feeds. While it’s easy to produce a well-crafted video or text ad, the ability to market in real-time is brand new in the marketing world.

Marketing 52

Marketing Social Media Video Entertainment 52

Storyminers

AUGUST 20, 2020

At number 71 on the 2009 Fortune 500 list compared to Microsoft’s number 35, Apple is hardly a David, but its ads are entertaining because almost everyone wants to throw a virtual punch at Microsoft. Your customers have taken over managing your brand, and they’re having a great time (and drawing a crowd) on YouTube. He needs shirts.

Retail 264

Retail Entertainment Sports Comparison 264

Beyond Philosophy

FEBRUARY 6, 2020

In marketing, sometimes how you present the facts takes advantage of the information in a way that shouldn’t matter when you think about it rationally. Nonetheless, it does, and done right can yield positive customer-driven growth. How you present information often influences your audience to perceive it differently.

Marketing 162

Marketing Customer Experience Professionals Entertainment Examples 162

Alida

APRIL 20, 2021

New competitors popping up, alongside industry titans expanding into new markets, make the competition for share of wallet more crowded than ever. But with customers at their spending limit, companies looking to grow without overburdening customers are faced with a tough question—how do I stand out?

Marketing 130

Marketing Industry Company Entertainment 130

CX Accelerator

FEBRUARY 2, 2020

If one of them came to me and asked, “Uncle Jeremy, I’d sure love to follow in your footsteps and pursue a career in customer experience (CX). While there are more and more schools offering degrees in customer experience or customer experience management, what if their school of choice does not? What major should I choose?”.

Customer Experience 182

Customer Experience Customer Journeys Tourism Study 182

CSM Magazine

JANUARY 2, 2024

In the highly competitive casino world, exceptional customer service is crucial for attracting and retaining high-value customers. Harnessing the power of data gives casinos valuable insights into customer preferences, behaviors, and trends. Many casinos go out of their way to make their high rollers happy.

Omni-Channel 52

Omni-Channel Analytics Data Customer Service 52

CSM Magazine

JUNE 7, 2023

a leading global customer experience company, today announced they were chosen as the customer support provider for MSG+, a new state-of-the-art streaming service from MSG Networks set to launch this summer. MSG Networks is part of the Sphere Entertainment Co. Harte Hanks, Inc. For more information, visit hartehanks.com.

Sports 52

Sports Entertainment Multi-Channel Social Media 52

ProProfs Chat

OCTOBER 31, 2018

drop in the company’s shares in pre-market trading. In a world where people can easily share their experiences with businesses via social media–an assessment which can make or break a brand— customer advocacy has become one of the top priorities today. What is Customer Experience Marketing and Why Is It Important?

Customer Experience 106

Customer Experience Marketing How To Social Media 106

CSM Magazine

NOVEMBER 3, 2023

In today’s hyper-competitive and ever-evolving online sports betting industry, it has never been more important for platforms to provide the best customer support services possible. One poor experience can be all it takes for a site to lose a loyal customer forever.

Sports 52

Sports Customer Satisfaction Gamification Strategy 52

West Monroe

FEBRUARY 13, 2024

Under Don’s leadership, Satisfi Labs has seen significant growth in the sports, entertainment, and tourism sectors, receiving investment from Google, MLB, and Red Light Management. Teams are enhancing the overall experience with features like barber shops, rock walls, and zip lines, turning sports venues into entertainment centers.

Sports 98

Sports Tourism Entertainment Technology 98

Storyminers

JUNE 3, 2022

Kampyle, now part of Medallia, published this interview as a kick-off to their Emerging Trends in Customer Experience series in 2016. Steve Haeckel (the guy who taught me systems thinking applied to enterprise design) introduced me to Lou Carbone (the guy who helped me fall in love with customer experience). We’ve updated it for 2017.

Trends 147

Trends Customer Experience Wireless Entertainment 147

Horizon CX

APRIL 3, 2023

You know you’re in for a lame and frustrating customer service experience when the recorded voice says to you, “Please listen carefully as many of our options have changed.” Or how about when the “music” is interrupted by another automated voice informing you that your business is important but that agents are busy helping other customers?

Contact Center 130

Contact Center Call Center Entertainment System 130

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. With Oracle EPM, stadiums are not just venues but dynamic ecosystems capable of adapting to the rapid changes of today’s market. The result?

Entertainment 52

Entertainment Sports Financial Effort Score 52

CSM Magazine

DECEMBER 5, 2017

Unlike their predecessors, who use the internet mainly to source information, the research found that 86 percent of Gen Z rely on the internet primarily for social media and entertainment, demonstrating a marked shift from “inform me” to “entertain me.” For them, there is no “online” or “internet.” . Survey Methodology.

Entertainment 40

Entertainment Social Media Study Online Experience 40

TechSee

MAY 15, 2018

All eyes were on the smart home market in 2017. Tech giants are all clamoring to get in on the action with Google Home , Apple HomeKit , Amazon Echo and Samsung SmartThings creating buzz, and new smart devices flooding the market at a dizzying rate. While the connected home market is growing steadily, it certainly has not exploded.

Analysis 111

Analysis Marketing Self Service Wireless 111