Stella Connect

MAY 11, 2017

Your voice-of-customer (VoC) data collection program is an engine. There’s input (investment) and output (ROI + waste). Your job is to create a sustainable power source with near 100% efficiency (high ROI, minimal waste). Case Study: Using VoC Data to Save the Customer Relationship.

Voice of Customer 40

Voice of Customer Data Contact Center Return on Investment 40

Second to None

MARCH 14, 2018

However, proving the return on investment of experiential isn’t as cut and dried as tracking the click-through rates of your online ads. To prove the ROI of live engagements, marketers must set the stage for data collection and funnel tracking. The customer experience comes second. Build long-term customer connections.

Strategy 54

Strategy ROI Social Media Return on Investment 54

Totango

SEPTEMBER 18, 2020

Service utilization: How much of their potential license seats, storage capacity, or other variable is your customer accessing? Adoption metrics: Is the customer using the product efficiently and impactfully? Voice of Customer data: What has your customer had to say about your product? Voice of Customer.

Metrics 62

Metrics Customer Success How To Return on Investment 62

Second to None

MAY 8, 2018

Email marketing remains one of the most effective ways to establish customer relationships and boost ecommerce sales. Although every campaign is different, email marketing campaigns deliver an average return on investment of 4400% for every dollar spent. No other marketing tactic comes close to matching this ROI.

Ecommerce 59

Ecommerce Customer Journeys Brands Marketing 59

Pointillist

JULY 5, 2019

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

ERDM

JANUARY 22, 2019

Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. Formal onboarding strategies and programmes (Figure 3) yield a very good return on investment (ROI).

Customer Experience 53

Customer Experience Video Sales ROI 53

ERDM

JANUARY 22, 2019

Through voice of customer (VoC) research, a six-step circle of value was identified (Figure 1): Figure 1: The six-step circle of value. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value. Formal onboarding strategies and programmes (Figure 3) yield a very good return on investment (ROI).

Customer Experience 49

Customer Experience Video Sales ROI 49