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Multi-Channel Marketing and What It Can Bring to Your Business

LiveChat

In the past, the local shops had all the power in a customer-seller relationship. Multi-channel marketing didn’t make sense because sellers got results without going the extra mile. Now, the whole relationship is reversed. They have to embrace multi-channel marketing if the want to make a dent in the market.

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Best Practices and Strategies to Master Call Center Management

InMoment XI

These centers are equipped with advanced technologies, including customer relationship management (CRM) software, predictive dialers, and analytics tools. Implement advanced call center technologies, such as Customer Relationship Management (CRM) systems, automated call routing, and workforce management software.

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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

Every team or department, from marketing and sales to front office, customer support, and after-sales, has a stake in managing the guest experience. Guest experience management isn’t reactive. Today’s consumers expect seamless and convenient interactions across multiple channels.

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How Terminal X Achieved a 279% Uplift in Click Rates to Help Boost Sales  

Optimove

The leading retailer used micro-segmentation and personalized messaging to know its customers better and improve campaign profitability. Terminal X , Israel’s pioneering multi-brand e-commerce platform fashion site, partnered with Optimove to enhance customer segmentation and personalization.

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Chiropractor marketing 101: How to build a thriving practice

BirdEye

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

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The Difference Between Platforms vs. Channels: Unveiling the Distinctions

SmartMessage Blog

What is a Marketing Platform? Marketing platforms are comprehensive tools that empower businesses to manage and automate various aspects of their marketing strategy effectively. Centralizing these functions streamlines processes and enhances campaign effectiveness of marketing campaigns.

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Optimove Acquires Advanced Mobile Marketing Platform Kumulos. Here’s What’s In It for You

Optimove

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.