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A Primer on the 3 Most Important CX Metrics: NPS, CSAT and CES

InMoment XI

But “it” is a multi-layered concept, and to truly understand customer experience at scale, you may need to track three very important metrics. Together, these can give you insight into where you stand and how to improve your CX: Net Promoter Score ( NPS ) Customer Satisfaction (CSAT) Customer Effort Score ( CES ).

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40 Customer Retention Statistics You Need to Know

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Learn about the top two customer surveys for predicting and increasing customer retention. Anytime a customer cuts ties, you experience the negative impact of customer churn. Here are 40 customer retention statistics that reinforce the growing need for customer experience management.

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4 Reads That Will Help You Prove CX ROI

InMoment XI

At the end of the day, investing in customer experience (CX) is about more than just the score. Sure, it’s great to see a boost in CX metrics like NPS , CSAT , and CES , but what really drives impact? Customer Acquisition Customer Retention Cross-sell & Upsell Cost Reduction. #1: 1: Customer Acquisition.

ROI 260
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Measuring Emotional Value Index (EVI®) throughout the Customer Journey

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The benefit of Emotional Value Index (EVI®) is that it can be applied to any phase of the customer journey, both at the micro and macro level. You can use it to identify pain points and improve the overall customer journey. For a comprehensive measure, use EVI® with other metrics like NPS, CES, and C-SAT.

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How to Use CX Metrics to Find Bottlenecks to Product Led Growth

InMoment XI

Voice of customer data illuminates the “why” behind the clicks and the cash. Classic CX surveys like NPS , PSAT, CSAT , and Customer Effort Score(CES) monitor customer sentiment—providing critical insight into behavioral and revenue metrics. Net Promoter Score (NPS): Loyalty and More. NPS Example: DocuSign.

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How to Select the Best CX KPIs

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CX KPIs quantify the success of your Customer Experience (CX) efforts. They can help you understand how well you cater to customer expectations and what to focus on to do better. When it comes to KPIs, the list is long, with C-SAT, EVI®, NPS, and CES dominating the realm. But do you need everything?

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Why EVI® Is a Big Hit in CX Today

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So, it is simple, straightforward, and requires less effort from the customer to answer. Today, many leading brands and businesses worldwide utilize EVI® to gauge CX and the efficacy of the customer journey. Take a look at how Stockmann , one of the leading retailers in Finland, optimized their customer journey with EVI®.