InMoment XI

OCTOBER 19, 2021

Over the last few weeks, there have been several announcements from large tech players in the world of VoC (voice of customer) and CX (customer experience). I thought I’d spend a moment explaining what these announcements mean for those of us who are VoC, CX and Customer Insights professionals.

Analytics 295

Analytics Data Customer Experience Social Media 295

ClearAction

FEBRUARY 27, 2017

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report.

Voice of Customer 48

Voice of Customer Effort Score Metrics ROI 48

GetFeedback

MAY 9, 2019

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. At this level, you’re also working on developing a customer experience strategy. Stage 5 — Align: Being customer-centric is the norm in your company at this stage.

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. Another hindrance to manager participation is VoC reporting.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

Thematic

MAY 19, 2022

Explaining spikes and drops in essential metrics are their bread and butter, as is helping product teams leverage data for deep customer insights. It results in better products and services, as well as improved customer satisfaction and retention. What is a Voice of Customer (VOC) program? Our main takeaway?

Analysis 71

Analysis Net Promoter Score Feedback Self Service 71

ijgolding

JUNE 9, 2015

Works across departments and organizations to improve customer experience. Regularly reviews CX metrics and feeds back at all levels of the organisation. Ability to communicate the importance of customer experience and corresponding strategy. Ability to recommend initiatives based on customer experience data.

Customer Experience Professionals 120

Customer Experience Professionals Leadership Customer Experience Effort Score 120

Customer Alignment

MAY 2, 2017

88% of Voice of Customer feedback comes from surveys [1]. Companies are investing time, money and resource – are they really getting the true picture of the current customer experience? Companies are investing time, money and resource – are they really getting the true picture of the current customer experience?

Feedback 40

Feedback Effort Score Customer Insights Insurance 40

Lumoa

FEBRUARY 9, 2023

Customer churn is the opposite of retention. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. Compelling Brand Values: Brand promises drive how the organization treats customers. So why should you care?

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

SurveySensum

NOVEMBER 11, 2021

It is common for an acquisition to cause practical issues for the existing customers, especially since they are most sensitive to the uncertainties caused by a merger. . According to reports, Qualtrics had the highest percentage of negative reviews that described “user experience.” Not user-friendly. Starter – $49/month.

Multi-Channel 52

Multi-Channel Analytics Analysis Touchpoint 52

ClearAction

AUGUST 22, 2020

This strengthening better aligns offerings and ways of doing business in ways that matter to customers and are hard for competitors to copy. Voice-of-Customer Almost-Free. Objective: provide non-customer-facing groups with relevant insights to guide their strategies, policies, processes and hand-offs.

Customer Experience 77

Customer Experience Customer Centricity Policies Innovation 77

Pointillist

JULY 5, 2019

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

Clarabridge

AUGUST 26, 2015

We looked to three Customer Experience (CX) professionals for tips on how to get buy-in at larger companies: Kim Zieroth, Senior Customer Loyalty Manager at GE Healthcare; Cheryl Cargill, Customer Insights and Text Analytics Leader at GE Power and Water; and Mason Nelder, Director of Social Media and Digital Strategy at Verizon.

CEM 40

CEM Tips Healthcare eBook 40

Stella Connect

OCTOBER 26, 2021

Do the standards reflect what customers care about? Are your customer’s biggest concerns or issues with your team being noted — and addressed — in your internal QA reviews? That’s fantastic to report a ‘200% increase in quality’ based on your made-up internal scorecard, but have your customers even noticed a difference?

Call Center 52

Call Center Management Contact Center Effort Score 52

Thematic

MARCH 13, 2023

Qualtrics, like Thematic, make Voice of Customer software. Malala Yousafzai talked about how her father gave her a voice by letting her sit at the table from the age of eight. When it comes to metrics, as usual there was a question about NPS. This has shaped her inspirational career. Use it or lose it?

Entertainment 62

Entertainment Conference Advertising Airlines 62

Qualtrics

FEBRUARY 17, 2021

This input allows teams of product, technical, operations, and business leaders to make sound decisions together, turning that dragster into a high-performance sports car that can handle those curves customers throw at us. She then introduced session replay and VoC tools to infuse direct customer feedback into the culture.

Metrics 26

Metrics e-support Culture Customer Centricity 26

Forrester's Customer Insights

APRIL 12, 2016

The number of tools, technologies, and techniques for measuring digital customer experience has exploded, but many firms continue to build out their growing capabilities in separate silos, such as campaign measurement, web analytics, mobile, social listening, voice of customer, online testing. Take a look.

Measurement 20

Measurement Voice of Customer Metrics Analytics 20

Lumoa

MARCH 20, 2018

Churn Customer churn happens when a customer/subscriber stops doing business with a company. Customer churn is the opposite of retention. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. So why should you care?

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

ClearAction

MAY 18, 2017

Investment in VoC can be staggering: several full-time employees to manage it all, subscription to a customer feedback management system for several hundred thousand dollars, analytics subscriptions (text, voice, predictive, social media, loyalty driver uplift, etc.), Think bigger about VoC insight patterns.

ROI 54

ROI Feedback Survey Financial 54

SmartKarrot

JANUARY 10, 2022

Here are some of the strategies you can adopt while trying to deliver a great customer experience on a budget. Use voice-of-customer, which is almost free. This means one needs to piece together customer info across formats- surveys, reports, internet, complaints, etc. It is about making everything about customers.

Self Service 10

Self Service Customer Experience Customer Centricity Social Media 10

Lumoa

MARCH 20, 2018

Churn Customer churn happens when a customer/subscriber stops doing business with a company. Customer churn is the opposite of retention. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. So why should you care?

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

ClearAction

MARCH 20, 2020

Customer-centric voice of the customer may seem automatic: it’s the customer’s voice, so isn’t it automatically customer-centric? “Centric” means “being at the center”, and if your voice-of-customer is asking about you, then it’s not really asking about them.

Customer Centricity 62

Customer Centricity Voice of Customer Customers Financial 62

Lumoa

JANUARY 11, 2022

Without a properly crafted customer survey, you would not get enough data. Both these steps of building the Voice of Customer-program are essential for its success. However, when debating survey vs. analytics, professionals often forget why they started the customer experience management program in the first place.

NPS 259

NPS Software Net Promoter Score Survey 259

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Storyminers

JULY 6, 2020

Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized by companies around the world as a top influencer in Customer Experience. Arie is a Customer Insight, Customer Strategy, Customer Lifecycle Management, and Innovation Independent Consultant.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

SmartKarrot

MARCH 8, 2022

A highly celebrated, award-winning, successful Customer Success Strategist, Anita Toth describes herself as a churn-crusher whose primary focus is to decrease the attrition rate of businesses. Anita leads a team that dives into the customer insights of B2B SaaS clients and extracts actionable information from it.

Customer Success 21

Customer Success Customer Journeys Chief Customer Officer Customer Centricity 21

Experience Matters

APRIL 7, 2015

The CxVE Awards were judged by five noted customer experience experts: Mila D’Antonio (Editor-in-Chief at 1to1 Media), Desirree Madison-Biggs (Customer Experience/NPS Programs Director at Airbnb.), Fizzback’s responsiveness and scalability ensures consistency of information and customer tracking from touchpoint to touchpoint.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Wootric CX Blog

MARCH 9, 2021

Get the ebook, CX FOR EVERY STAGE: How to scale your Voice of Customer program from startup to enterprise. It’s time to ask your customers some essential questions. To get customers to give you actionable feedback, you’ll want to use micro surveys. Give you a score (aka metrics!) Step 1: Listen. Survey process.

Feedback 52

Feedback Net Promoter Score NPS Effort Score 52

ClearAction

AUGUST 2, 2016

Five levels of VoC maturity were identified in a report by Temkin Group: 1) VoC Novices — in the very early stages of VoC development. 2) VoC Collectors — focusing on listening-post selection, which questions to ask, and which metrics to use. 3) VoC Analyzers — spending the majority of their time finding insights from VoC data.

B2B 48

B2B Customer Experience Customer Centricity Customer Experience Management 48

Pointillist

AUGUST 18, 2021

I recently sat down with three luminaries in the field of customer experience to discuss the highlights of Pointillist’s third annual report on the State of Customer Journey Management and CX Measurement. This year, 68% of high performers reported having a role or a team dedicated to customer journey management.

Customer Journeys 40

Customer Journeys Self Service Omni-Channel Measurement 40

Beyond Philosophy

DECEMBER 23, 2015

CCOs must understand marketing, sales, service, brand perceptions, and operations, of course, but their principal goal should be to deepen relationships, establish greater levels of trust, and build stronger customer loyalty behavior. Customer Insight, Data and Action Generation. All of this is planned and directed by the CCO.

Chief Customer Officer 60

Chief Customer Officer Omni-Channel Customer Centricity Consulting 60

SurveySparrow

JULY 31, 2023

Have you ever wondered what your customers truly think about your brand? The answer lies in the realm of voice of customer analytics. By harnessing the power of data and customer feedback, organizations can gain profound insights to create exceptional experiences and drive business growth. You know what?

Analytics 52

Analytics Social Media CEM Effort Score 52

Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101

Thematic

MARCH 27, 2023

As part of my job, I work with organisations and help them improve and mature their Voice of Customer (VoC) programmes. This is so they can better understand and continuously improve customer experiences (CX) and ultimately drive business performance. The question of “Why is it important to mature your programme?”

Tips 71

Tips Customer Centricity Feedback Social Media 71

Thematic

JUNE 3, 2021

How do you want to analyze and report on your survey responses? Will you choose a survey tool or a customer experience management platform? Check what existing customers are saying. This is typically managed by the Customer Experience team and is known as a Voice of Customer program. Three use cases.

Survey 62

Survey Tools Customer Experience Measurement 62