Clarabridge

MAY 2, 2017

A revolution is brewing in sunny Miami Beach thanks to our ninth annual Clarabridge Customer Connections (C3) Conference. Analyze Everything: Provide the most comprehensive and accurate analytics that brands can trust so that executives have a complete view of their customers, including their journey, emotion, feelings and effort.

Omni-Channel 40

Omni-Channel Insurance CEM Touchpoint 40

Currency Alliance

JUNE 11, 2017

A few examples – just so readers don´t think I am inventing this – include Amazon Prime (household penetration), Nordstrom (multi-tender), Hilton Honors (redeeming with Amazon), La Quinta Hotels (Redeem Away), Tesco (increased redemption partners), and the list goes on.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

ProProfs Chat

DECEMBER 23, 2019

This treasure trove of information is instrumental in giving you a clear picture of customers’ pain points and the areas where your knowledge base needs improvement. . Mapping Your Customer Journey Is A Must. Getting in the minds of your customers can be challenging. Moreover, you can also use it to open hotel rooms.

Customer Centricity 96

Customer Centricity Customer Journeys Effort Score Knowledge Base 96

Avaya

JANUARY 16, 2018

Keeping up with these expectations requires an environment in which customer data can be seamlessly gathered and provided across teams, processes and touchpoints. It was allowing hotels to deliver better value to guests with built-in room keys. IoT starts with the mobile app. Think smaller in 2018…specifically, mobile apps.

Customer Journeys 72

Customer Journeys Contact Center Consumers Financial 72

InteractionMetrics

NOVEMBER 20, 2023

For example, specialty manufacturers can provide an excellent customer experience, and yet it’s unlikely customers would recommend these kinds of companies to their friends or even necessarily their colleagues. The Net Promoter question does not work for all customer experience touchpoints, like website navigation or product packaging.

Net Promoter Score 52

Net Promoter Score NPS Touchpoint Hotels 52

Currency Alliance

JUNE 16, 2020

As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. Such an approach is going to be all the more important now that airlines’ and hotel chains’ budgets seem likely to be heavily restricted for a couple of years.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

DECEMBER 19, 2022

In loyalty, this can be especially powerful in using distressed inventory to create greater customer value for members, in adjusting margins based on demand, or proactively managing program liability. This will allow brands to build greater affinity by anticipating customer objectives and being present when the customer needs your help.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

NOVEMBER 16, 2021

In such an ecosystem, customers can burn at any touchpoint, with any partner, and a team member can enable new redemption options with a few clicks of a mouse and no dependency on the IT department or a vendor. These include: hotel rooms that would go vacant. Airlines and hotel groups are masters at this.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

In such an ecosystem, customers can burn at any touchpoint, with any partner, and a team member can enable new redemption options with a few clicks of a mouse and no dependency on the IT department or a vendor. These include: hotel rooms that would go vacant. Airlines and hotel groups are masters at this.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 17, 2019

Top priorities remain: getting all your customer data in one enterprise CRM. incentivizing more touchpoints so that you can build emotional loyalty. being present at more stages in the customer journey. Do more with customer data in 2020. >Data >Data collection: integrate more touchpoints.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 26, 2019

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. For example, maximizing customer Lifetime Value (LTV) might be the primary objective. But the challenge is meeting that customer’s increasingly lofty demands.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 1, 2020

If companies keep operating their loyalty programs like they did in 2000, then by 2025 it’s likely they’ll be investing a lot of money in programs that their customers use only once, and quickly recognize it could be a decade before they reach interesting rewards. Why should investing in loyalty be different?

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

Currency Alliance

MAY 9, 2019

Independent of market positioning, unique customer insight will become the primary competitive advantage. We also learned a lot about customer preferences based on their choices. Over the past 25 years, intense battles have been fought for flights, hotels, rental cards, activities between suppliers and aggregators.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Pointillist

JULY 5, 2019

The end result is the creation of yet another customer data silo that’s far from actionable. These transformers have voice of customer programs that link customer insight data into operational activities and strategic decision making. No wonder leading companies are striving to take a journey-based approach to improve CX.

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

Currency Alliance

MARCH 21, 2019

More agile, affordable, and powerful loyalty platforms are now top priority for brands as they seek to build the richest customer insight, and enable differentiation in an increasingly crowded loyalty landscape – where gaining customer attention will be a major bottleneck.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

NOVEMBER 17, 2020

We also tend to trust companies less and are overwhelmed with information coming at us via multiple channels – 24/7 – so deploying solutions that help customers save time is key across every touchpoint. putting the customer at the center of your business model. deploying AI to automate touchpoints.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

APRIL 10, 2021

The 40-60% of less frequent customers are a far larger commercial opportunity. Capture exclusive customer insight. Your proprietary data tells you a lot about your most frequent customers. Non-purchase touchpoints might include your customers: mentioning your brand in a positive way on social media.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2021

Non-purchase touchpoints might include your customers: mentioning your brand in a positive way on social media. Rewarding non-transactional touchpoints increases the customer’s lifetime value. Push your team to capture exclusive customer insight. Your greatest asset is exclusive customer insight.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

FEBRUARY 10, 2020

Thanks to supermarkets’ high customer frequency and good data analytics, grocery chains can dynamically apply different points earning levels based on the available margin on each item sold, FMCG/CPG-funded offers, and insight about the share of wallet they are getting from each customer. Town Lodge Hotels. Net Florist.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

AUGUST 16, 2019

To the majority of less-frequent customers, these partnerships are not only impersonal, but many are downright irrelevant. If you don’t fly often, you probably also don’t stay in a lot of hotels. It is with these less-frequent customers that the biggest profits lie. learn what makes those customers tick.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40