article thumbnail

Top 20 Books Every Customer Experience Professional Needs to Read Now

Chattermill

Top 20 Books Every Customer Experience Professional Needs to Read Now. Customer Experience. We’ve also picked up a ton of insights by making our way through lots of books written by Customer Experience Guru's. Customer Experience Books. by Sam Frampton. on 13 May 2019.

article thumbnail

How to Prove the ROI of Customer Satisfaction (CSAT)

GetFeedback

Using transactional CSAT or touchpoint CSAT along with understanding the overall journey, brands can identify moments when leveraging proactive methods could actually lead to higher loyalty. . Thanks to the service recovery paradox, it’s sometimes better to recover from a negative point in the customer journey to earn loyalty. .

ROI 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

‘Sweeping the steps of Customer Experience in 2014? – out with the old and in with the new for 2015

ijgolding

Customer Experience training is pretty commonplace now – even to the point where the profession has its very own professional qualification – CCXP (Certified Customer Experience Professional – who would have thought twelve months ago that Customer Experience would be a professional competency?!

article thumbnail

Customer Experience Innovation in Healthcare, With Jackie McAtee – CB56

Customer Bliss

Jackie outlines her road map and actions for re-imagining and reinventing the x-ray or imaging experience that has driven profits, customer admiration and employee joy in their work. Jackie is a senior global marketer and customer experience professional with 15+ years experience in the luxury travel and hospitality industry.

article thumbnail

What can quantum theory teach us about customer experience?

Smith+co CX

As we are all realising however, we’re having to completely re-think this approach since the continued growth of digital and social channels means the customer (a bit like those pesky electrons) can exist in several places at once. The traditional customer journey. The quantum customer journey. See more.'

article thumbnail

Book Review – On Purpose – Delivering a branded customer experience people love

ijgolding

That is why I also advise people that I am a Customer Experience ‘Specialist’ – not an ‘expert’ – as I believe that anyone who champions a profession should be continually developing their specialism. Continuous professional development never ends!! MD Whitbread Hotels & Restaurants.

Brands 120
article thumbnail

How to Create a Single Customer View to Deliver Better Customer Experience

Pointillist

Use this information to seamlessly engage with each customer across touchpoints. For instance, a global hotel brand reconciled poor quality and conflicting customer data to improve data accuracy and significantly improve customer service. Poor data quality regularly hampers efforts to create a single customer view.