SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. A wise man9 once told me that customer strategy is easy to state but hard to implement well: “Get, Keep, Grow”. Especially if a loyalty program is part of your strategy.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. A wise man9 once told me that customer strategy is easy to state but hard to implement well: “Get, Keep, Grow”. Especially if a loyalty program is part of your strategy.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

Confirmit

OCTOBER 18, 2018

Preventing customer churn is also in essence the main objective of most customer experience programs, and often the most tangible one as linking customer loyalty to revenue from repeat business and positive word of mouth is a well-established way to fund CX improvement efforts, like the development of a new customer loyalty program.

Customer Retention 45

Customer Retention Multi-Channel Net Promoter Score Return on Investment 45

SurveySparrow

AUGUST 14, 2023

It is when a company consistently meets or exceeds customer expectations at every stage of the customer journey. Good CX is characterized by a customer-centric approach, where the brand puts the customer’s needs and desires at the forefront of its strategies. This helps customers feel valued and heard.

Omni-Channel 52

Omni-Channel Examples Customer Experience Self Service 52

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Currency Alliance

JUNE 21, 2018

Compare that to a traditional loyalty program such as Amex or Tesco Clubcard, where that level of spend would have left you with around $0.40 Compare this to a typical loyalty program where only your top 20-30% of customers engage, and it becomes clear that investment in better-quality loyalty strategies really does pay.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

JANUARY 22, 2020

Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

SurveySensum

APRIL 8, 2024

Small businesses need to adopt a multi-faceted online strategy that emphasizes building deep, meaningful relationships with their customers and differentiating themselves from the competition. Strategies for Small Online Businesses to Succeed in the Competitive Digital Landscape.

Strategy 52

Strategy Social Media Advertising Analytics 52

BirdEye

OCTOBER 27, 2023

Businesses might be well-equipped with advanced digital tools and modern-day strategies to attract customers. However, the quest to find the “perfect solution” to customer acquisition remains timeless. Customer acquisition is the backbone of a business’s growth and sustainability. Aim for more customer reviews 7.

Strategy 58

Strategy Social Media Multi-Channel Advertising 58

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

BirdEye

NOVEMBER 29, 2023

Furniture store marketing is promoting furniture stores and their products to attract customers and increase sales. Businesses can do this through various channels, including online and offline advertising, social media marketing, public relations, and events. Table of contents What is furniture store marketing?

Trends 58

Trends Tips Tools Marketing 58

NobelBiz

JULY 25, 2023

Interaction Analytics often termed the keystone of customer engagement strategies, provides businesses with a profound look into customer behaviors, preferences, and patterns when engaging with products or services. These platforms provide a goldmine of data regarding customer sentiment and brand perception.

Interaction 98

Interaction Analytics Call Center Contact Center 98

Currency Alliance

DECEMBER 20, 2022

So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable. This article shares the lowest hanging fruit for keeping customers engaged and delivering more profit to the bottom line. embedding loyalty mechanics across the business.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

DECEMBER 11, 2023

For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This is a major opportunity cost for every loyalty program. This workload can now be greatly reduced.

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Totango

AUGUST 11, 2022

Finally, we’ll cover how customer success software can help you automate your digital client relationship-building strategy. Customer relationships are important for any business, but digital client relationships occupy a position of central importance for SaaS companies. Reach Customers Where They Are.

Tips 106

Tips How To Customer Journeys Net Promoter Score 106

Currency Alliance

MAY 9, 2022

Digital transformation’ has been the buzzword for the last decade in enterprise strategy. So, to demonstrate some progress, many organizations have pursued initiatives that are only cosmetic in nature while not truly taking advantage of what digital transformation enables: namely that customer journeys, partnerships, trading ecosystems, etc.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. It’s also worth mentioning that points banks can be used in non-points based loyalty programs.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. This changes who your competitors are: from your closest business rivals, to every brand that provides a better customer experience.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

ProProfs Chat

DECEMBER 17, 2021

In-app feedback tools help businesses to collect real-time customer feedback , which is essential for a thriving business strategy. UserVoice is another in-app feedback tool that enables you to capture, track and organize customer feedback within the mobile app or website. Related Read: How To Build A Customer Loyalty Program.

Tools 52

Tools Feedback Roadmap Survey 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52