Remove Customer Engagement Remove Customer Experience Design Remove Employee Engagement Remove Leadership
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High Trust = Happy Employees = Happy Customer = Happy Shareholders = Happy Leaders

Michelli Experience

Neil cites David’s research noting that it demonstrates, “ For every 10% increase in employee engagement levels, a company’s customer service levels go up by 5%, and profits by 2%.”. By contrast, employee distrust, disengagement, and neglect for development create the environment for most customer complaints.

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Customers Aren’t Always Right: Courageous Leaders Need to Be

Michelli Experience

HOWEVER, service does not mean customers should be given the power to ABUSE those that serve them. It is one thing to be customer-centric (striving to build customer loyalty by helping your people, processes, and technology deliver customer engagement) and quite another thing to let your people become customer doormats.

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Not Hand Size – Heart Size: The Art of Engagement and Loyalty

Michelli Experience

There are few things more important about leadership than developing and growing talent.

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Make the Experience Faster and More Personal

Michelli Experience

Recently, for example, Starbucks has loosened up the employee (referred to as partner) dress code – expanding the acceptable clothing color pallet beyond black, khaki, and white. In addition to partner engagement, leadership is also targeting customer experience enhancements driven by process changes and technology deployment.

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Renewed Year Customer Experience Focus

Michelli Experience

Hmm… Spending 7 times more to bring customers into your business (some of whom aren’t loyal by nature) or investing far less on the ones who want to be in relationship with you. If you want a competitive advantage driving customer engagement in 2016 …. Measure and drive employee engagement.

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Which Should Come First?

Michelli Experience

Then again, I’m reminded of the Gallup research captured in the book Human Sigma: Managing the Employee-Customer Encounter which suggests that while there is a high correlation between employee engagement and customer engagement that relationship IS NOT CAUSAL.

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Customer Resolution 2017 – Perfect Experiences

Michelli Experience

As I presented the challenge to Horst, I explained the efforts the company’s leaders had exerted to, “improve the quality of their customer experience so that most customers had less pain during interactions”. Who in the world wants to follow you or that leadership team if your aspiration is so timid.