C3Centricity

JANUARY 4, 2021

Traditionally C3Centricity publishes a list of the most popular customer-centricity posts on its blog and this year is no exception, despite covid’s extraordinary impact on businesses the world over. Is it Time to Do Away with Market Research Departments? Yes, if it is the traditional market research department.

Customer Centricity 156

Customer Centricity Hospitality Customer Satisfaction Customers 156

Alida

DECEMBER 4, 2017

Many people associate Cadillac with the yesteryears—back to the era of Marilyn Monroe and Elvis—but not with the innovation leaders of today. As a member of Cadillac’s global launch and lifecycle marketing team, I am obsessed about changing that perception. We recognize that the best way forward is to be truly customer centric.

Customer Centricity 170

Customer Centricity Marketing Automotive Innovation 170

C3Centricity

NOVEMBER 4, 2019

Marketing is an old profession. But w ith the advent of digital in the early 80’s, companies began taking a serious look at their marketing strategies. The reasons are many, but the post “Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?” Customer Centricity.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

Experience Investigators by 360Connext

APRIL 7, 2020

It’s probably safe to say that few of our organizations, no matter how well-meaning, eased perfectly into these new routines of working from home and distancing ourselves physically from our workplaces, our colleagues, our teams and our customers. There is a myth that customer-centric cultures happen by intuition and a little magic.

Customer Centricity 178

Customer Centricity Culture Customer Journeys Customers 178

ClearAction

DECEMBER 30, 2017

Customer-Centric Innovation Lynn Hunsaker. What defines a customer-centric organization, and why is taking a customer-centric approach increasingly seen as important? Clear Action’s Lynn Hunsaker and Patricia Seybold Group’s Matthew Lees argue the business case for a customer-centric organization.

Customer Centricity 54

Customer Centricity Innovation Customers Groups 54

ClearAction

NOVEMBER 27, 2018

Customer-Centric Marketing: Align for Growth Lynn Hunsaker. Customer-centric marketing has several layers of meaning. The most popular layer means personalization of communications, toward increasing customer lifetime value. First Layer: All Customer Touch-Points. Go beyond “the deal”.

Customer Centricity 74

Customer Centricity Marketing Competitive Advantage Customers 74

Blake Morgan

MARCH 13, 2023

Looking to be customer-centric? Companies with female CEOs aren’t just more profitable —they also tend to lead in customer experience. Women thrive in customer-centric roles. Her focus on customers and innovation. It pays to have a female leader. The reason?

Customer Centricity 66

Customer Centricity Company Insurance Travel 66

Blake Morgan

NOVEMBER 21, 2023

                                How can businesses genuinely embrace customer-centricity? Do companies like Apple genuinely prioritize their customers, or do they place their products above all else? Interestingly, the landscape of customer experience (CX) has transformed over the years.

Customer Centricity 52

Customer Centricity Net Promoter Score Effort Score NPS 52

C3Centricity

APRIL 17, 2019

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours. CUSTOMER FIRST EXAMPLES.

Marketing 198

Marketing Technology Customer Centricity Conference 198

C3Centricity

JANUARY 17, 2022

This is my selection of great quotes from some of the best marketers around, together with a relevant question to ask yourself for each. 1. “Strategy and timing are the Himalayas of marketing. QUESTION: Are you going to upgrade your marketing this year to meet this lofty challenge? #2. It really is as simple as that.

Marketing 228

Marketing Comparison Innovation Strategy 228

ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Examine the gap between aiming at the customer and elevating the customer. Why is it insufficient?

Customer Centricity 59

Customer Centricity Marketing Customer Journeys Study 59

NobelBiz

APRIL 23, 2024

In call centers, this shift towards customer-centricity is evident through the adoption of advanced communication technologies and training programs that emphasize emotional intelligence and conflict resolution. All the way from onboarding to support to troubleshooting has been great throughout this journey!”

Omni-Channel 52

Omni-Channel Contact Center Customer Centricity Technology 52

Optimove

APRIL 15, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it matters: Position-less marketing is crucial for marketers as it enables them to leverage the rapidly changing digital landscape, fostering agility, innovation, and collaboration within their teams.

Marketing 59

Marketing Sports Multi-Channel CRM 59

Horizon CX

DECEMBER 1, 2023

Drawing parallels with the timeless narrative of “Death of a Salesman,” we uncover the dynamics of selling not just a product but a mindset, while also examining the emotional mindset of leaders who often prioritize revenues and profits over customer-centric approaches.

Customer Centricity 130

Customer Centricity Customer Journeys Automotive Fashion 130

Oracle

AUGUST 7, 2018

Innovation still tends to be predominantly inward looking, used primarily to solve business problems and often confined to, and stifled within, siloed business units. At some point we need to ask the question: Who are we really innovating for? Innovation must now focus on the customer.

Innovation 111

Innovation Customer Journeys Customer Centricity Transportation 111

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Tools 98

Tools Marketing Social Media Advertising 98

Alida

JULY 15, 2019

These annual awards showcase clients that demonstrate excellence in utilizing customer insights to improve their organization’s performance in product innovation, customer experience, and marketing effectiveness. We at Vision Critical are proud to announce the winners of our 2019 Visionary Awards.

Customer Centricity 140

Customer Centricity Innovation Customer Insights Customers 140

InMoment XI

AUGUST 17, 2023

In this article we will share the three key drivers of NPS identified in our latest report, State of Customer Experience: 2023 UK Consumer Study , conducted in partnership with NPSx by Bain & Company , which reveals how to transform NPS from a numerical score to a strategic advantage!

Net Promoter Score 493

Net Promoter Score Self Service Effort Score NPS 493

InMoment XI

AUGUST 3, 2023

The Benefits of Unstructured Data Analytics: From deeper customer insights and improved customer experiences to data-driven decision-making, unstructured data analytics paves the way for a transformative journey towards customer-centricity and long-term business success.

Analytics 488

Analytics Customer Insights Data Social Media 488

ijgolding

JUNE 14, 2017

Over the last few months, I have been exploring in detail my perspective on seven ‘tips’ that will enable any organisation to become genuinely customer centric. If you have an aspiration to lead or be part of a sustainably customer centric organisation, then you must master the art of COMMUNICATION! “If

Customer Centricity 171

Customer Centricity Communication Culture Customers 171

Hello Customer

JUNE 1, 2021

Organizations spend lots of money on R&D and innovation, but even then, success isn’t guaranteed. So how can extreme customer centricity in relation to products and services help your organization? Put product innovation at the forefront of customers and their expectations.

Meeting 98

Meeting Marketing Customer Centricity Banking 98

ProProfs Chat

DECEMBER 23, 2019

You might have a hard time believing, but the most effective solution is building a customer centric organization. . But what is customer centricity ? Maybe a couple of customer surveys. For decades, companies of all sizes across the globe have been working on their customer centric business strategy.

Customer Centricity 96

Customer Centricity Customer Journeys Knowledge Base Effort Score 96

CSM Magazine

MAY 23, 2023

Calabrio , the workforce performance company, today announced the appointment of Joel Martins as Chief Technology Officer (CTO), spearheading Calabrio ONE’s true-cloud Artificial Intelligence (AI)I solutions and customer-centric innovation. “The future of customer experience lies in true-cloud solutions.

Innovation 52

Innovation Contact Center Customer Centricity Leadership 52

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. Engaging with positive and negative feedback consistently, across a vast number of locations, shows that scalability is possible with a small team if the approach is thoughtful and customer-centric.

Hospitality 260

Hospitality Call Center Retail NPS 260

InMoment XI

MARCH 7, 2023

Marina is a people-focused, data-informed professional with a passion for customer-centric marketing. A: Marina leads a small team of four diverse humans from vastly different backgrounds—UX/UI design, math, and marketing all combined together to create optimized experiences for NZAA members.

Customer Journeys 260

Customer Journeys Engagement Customer Centricity Metrics 260

SurveySensum

JANUARY 16, 2024

Hold your horses; You better pay attention to your target market! Here’s the thing: Customer-centric brands are 60% more profitable than those that are not. As such, listening to what your potential and regular customers have to say does matter. As such, it makes sense to understand what these customers need and want.

Innovation 52

Innovation Feedback Social Media Analysis 52

SurveySensum

JANUARY 16, 2024

Hold your horses; You better pay attention to your target market! Here’s the thing: Customer-centric brands are 60% more profitable than those that are not. As such, listening to what your potential and regular customers have to say does matter. As such, it makes sense to understand what these customers need and want.

Innovation 52

Innovation Feedback Social Media Analysis 52

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

CRM 69

CRM Marketing Social Media Analysis 69

Blake Morgan

NOVEMBER 8, 2022

Differentiating not just on innovation, but on customer experience. LoveSac founder and CEO Shawn Nelson isn’t afraid to adapt and try new ideas to meet customers’ changing demands. Instead of just marketing products or trying to convert customers, Nelson encourages his team to meet and exceed customer expectations.

Innovation 59

Innovation Competitive Advantage Customer Centricity Social Media 59

ClearAction

JANUARY 10, 2018

What is Customer Centricity DNA? What is customer-centricity DNA? And centricity means “being situated at the center; a position of central prominence or importance”. And centricity means “being situated at the center; a position of central prominence or importance”. Lynn Hunsaker. to-1 ratio.”.

Customer Centricity 91

Customer Centricity Policies Customers Financial 91

SurveySensum

APRIL 7, 2023

What does it mean to be customer-centric? Setting up responsibility levels for a customer-centric culture Conclusion In today’s business world, customers hold the power to make or break a company’s success. So, what is Customer-Centric Culture?

Customer Centricity 52

Customer Centricity Culture Net Promoter Score Effort Score 52

C3Centricity

OCTOBER 7, 2020

Every strategy comes with its own set of rules, and the same is true for word-of-mouth marketing (WOMM). In fact, this has become an essential part of marketing as people have started to lose trust in the reviews they read online – more on that later. So how can we improve customers’ trust in what we offer?

Marketing 194

Marketing NPS Net Promoter Score Effort Score 194

InMoment XI

MARCH 6, 2024

According to research: Companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years of investing in customer experience. Customer-centric companies are 60% more profitable than companies that don’t focus on customers. I like to listen. Most people never listen.”

Customer Experience 260

Customer Experience Social Media Customer Centricity Feedback 260

C3Centricity

OCTOBER 1, 2019

The offers of constant innovation and novelty have made us all more impatient and critical. And customer satisfaction is becoming insufficient to drive growth alone. I hope they inspire you to do the same and to aspire to exceed customer satisfaction whenever and wherever you can. Companies need to deliver more, a lot more!

Customer Satisfaction 180

Customer Satisfaction Hotels Marketing Customer Centricity 180

ViiBE Blog

AUGUST 18, 2021

Creating a customer-centric business strategy. CRM , Customer experience. A customer-centric business strategy bases your company’s sales process on your customer’s needs, wants, and how they want to communicate. A customer-centric strategy could be a great way to bring it back to basics.

Customer Centricity 52

Customer Centricity Strategy CRM Net Promoter Score 52

TechSee

AUGUST 14, 2023

This list is an homage to the business leaders and influencers pushing the envelope when it comes to innovation in customer experience and customer service. In addition, Thompson is a popular keynote speaker, blogger, and the author of Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies.

Customer Service 207

Customer Service Contact Center Customer Centricity Leadership 207

CX Journey

OCTOBER 5, 2017

Companies will not become complacent if they develop a customer-focused and customer-centric culture. Some would argue that customer-obsessed, like Amazon, is the better way to go; you will certainly never have to worry about complacency, if that's the case! Listen to the market. Weak signals become strong signals.

Innovation 128

Innovation Competitive Advantage Metrics Culture 128