article thumbnail

The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. It’s especially important for local businesses looking to connect with their communities and grow their customer base.

article thumbnail

How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

The main ethos is this: what if we could split our customers into distinct groups—based on specific factors—so we can learn how to market our products to the right people? The 4 Types of Market Segmentation with Examples There are four common types of strategies that businesses use to segment their customer base.

Marketing 260
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

Interviews, social media presence, and customer feedback surveys are another way to gauge how your brand equity is performing. Brand equity could help increase your profit margins and how customers view your brand, so it’s an important aspect of your business to nurture. Build Relationships. Great Impact as a Company.

Brands 492
article thumbnail

Increase revenue with local lead generation

BirdEye

From optimizing your website to leveraging social media, we’ll cover everything you need to know about local lead generation so that you can start growing your business today. And since traditional wheat-based croissants are not gluten-free, they would avoid targeting customers with gluten intolerance.

article thumbnail

Customer Acquisition Vs. Customer Retention: Which Aspect Should You Focus On More

CSM Magazine

In this article, we will explore the concepts of customer acquisition and customer retention, the ways in which they drive growth, and why finding the right balance between the two is essential for maximizing return on investment (ROI). It marks the first step in building a customer base and generating initial revenue.

article thumbnail

Can Your Restaurant Thrive? Uncovering the Secret Sauce Behind Successful Eateries

CSM Magazine

The magic lies in understanding the balance between your cost of goods sold (COGS) and the perceived value to the customer, turning your menu into a powerful tool for margin enhancement. Mastering the Digital Realm is More Than Just Social Media Having a strong online presence is non-negotiable for restaurants.

article thumbnail

Guest Post: 6 Best Business Management Tips While Investing in Customer Experience

ShepHyken

However, as the expectations of these consumers rise at speeds that outpace company improvements in this area, it becomes paramount that they satisfy the needs their loyal customer base may have, from product or service satisfaction up through social media connectivity. . Conclusion .

Tips 147