SmartMessage Blog

JULY 20, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

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Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

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Loyalty Loyalty Programs Airlines Travel 59

SmartMessage Blog

JULY 13, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

Happy or Not

FEBRUARY 26, 2024

In the competitive landscape of the restaurant industry, the secret sauce to long-term success that allows you to drive repeat business lies not just in the kitchen but in the hearts of your customers. For example, host themed nights, let live music into their palates, and spark laughter with interactive entertainment.

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Loyalty Industry Loyalty Programs Social Media 36

CSM Magazine

JUNE 27, 2023

Studies show that a 5% increase in customer retention can lead to an increase of between 25% and 95% in revenue. It makes sense then that promoting customer loyalty should be on every business’s to-do list. Keep reading for helpful tips on improving your customer service that will create loyalty.

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Loyalty Customer Service Loyalty Programs Customers 52

SurveySensum

JULY 27, 2023

Each of these examples shows how these brands have excelled in creating customized product recommendations, personalized email campaigns, memorable in-store experiences, and many more examples! The NikePlus loyalty program is a key pillar in delivering personalized experiences.

Retail 52

Retail Examples Feedback Customer Experience 52

Grade.us

MAY 9, 2017

Loyalty deserves to be rewarded. Especially when that loyalty is what keeps a business afloat. There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program. Win-win situation.

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Loyalty Programs Loyalty System Rewards Programs 38

Customer Guru

JUNE 12, 2018

As Heather Williams, the American singer-songwriter, said, Revolve your world around the customers and more customers will revolve around you. Building customer loyalty is a worthy investment for every startup. New business success is highly dependent on the satisfied and happy customer. Zig Ziglar. Do let us know.

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Loyalty Loyalty Programs Social Media Feedback 114

CSM Magazine

MAY 3, 2021

So, quality control is a must in ecommerce if you want to generate customer loyalty. Use genuine product photos, for example, and avoid over-hyped product descriptions. Customers who are pleasantly surprised by what they receive will probably come back for more. Let Customers Know You Listen.

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Ecommerce Loyalty Tips Loyalty Programs 52

SmartKarrot

MARCH 17, 2022

While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. B2B companies need to focus on driving revenue and sales while incentivizing existing loyal customers. Customer loyalty is the base of customer retention. Select a bunch of relevant rewards.

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Loyalty Programs B2B Loyalty Company 10

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

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Loyalty Innovation Travel Loyalty Programs 52

Optimove

JUNE 22, 2023

By utilizing these tiny devices, brands can deliver highly targeted, valuable content and offers to customers based on their location and preferences: In-store navigation: Beacons can be used to provide customers with indoor navigation support, helping them to find products and get around the store more easily. Irresistible!

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Technology Customer Engagement Engagement Loyalty Programs 98

Experience Investigators by 360Connext

DECEMBER 15, 2014

For leaders to make smart decisions about who the best, most loyal and most profitable customers are, they need to understand the makeup of the customer population. This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Welcome everybody.

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Loyalty Programs Airlines Social Media Loyalty 268

SmartKarrot

JUNE 2, 2022

The global loyalty program market stood at approximately $181 Billion in the year 2019. There is an increase in the number of organizations allocating their marketing spending on loyalty programs. There is an increase in the number of organizations increasing their marketing spending on loyalty programs.

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Loyalty Programs B2B Loyalty Video 10

CSM Magazine

FEBRUARY 29, 2024

Collect customer data: Collect data on your customers such as their purchase history, preferences, and behavior across different channels. Use customer segmentation: Segment your customers based on their demographics, behavior, and preferences. This information can help you create a more personalized experience.

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Omni-Channel Connections Loyalty Programs Chatbots 52

Win the Customer

SEPTEMBER 12, 2023

Traditional businesses can adopt similar algorithms to offer personalized experiences to their customers. Customized Loyalty Programs Loyalty programs have been a staple of customer engagement for decades.

Innovation 59

Innovation Customer Experience Loyalty Programs Customer Centricity 59

SurveySensum

SEPTEMBER 21, 2023

This shows the high cost of customer acquisition and how, at times, businesses fail to recoup their initial investment. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. How to Calculate Customer Retention Rate? Real-Life Example: Apple Inc.

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Customer Retention Strategy Gamification Loyalty Programs 52

SurveySensum

JULY 26, 2023

It’s like a game of “now you see them, now you don’t” with customers jumping ship to competitors in the blink of an eye if they don’t feel valued and satisfied. It is far more expensive to acquire new customers than to retain existing ones and brands understand that. But why is that a big issue?

Customer Retention 52

Customer Retention Retail Strategy Social Media 52

Method:CRM

JULY 11, 2022

Great customer experience is key to fostering customer loyalty. If customers have a pleasant experience with your company, they’ll be more likely to come back for more business and recommend your goods or services to others. But how do you plan for and execute effective customer experience improvement?

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Customer Journeys Customer Experience How To Loyalty Programs 92

Retently

JUNE 28, 2022

Net Promoter Score® lets you measure and analyze customer satisfaction to learn more about what people like (and dislike) about your product or business. It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction. Actually, 58.7%

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NPS Net Promoter Score Feedback Case Study 148

TechSee

JANUARY 7, 2020

Accenture reports that 77% of consumers are no longer loyal to any particular brand, telcos must work harder than ever to retain their customer bases. Acquisition costs far outweigh those of keeping current customers, further motivating companies to implement innovative strategies to boost customer retention in the telecom industry.

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Customer Retention Industry Telecommunications Effort Score 136

Currency Alliance

DECEMBER 15, 2017

Customers are changing rapidly. Their ever-rising expectations mean that focusing on a loyalty strategy based on price and transactions alone is no longer enough: it will only produce a race to the bottom on price and once someone beats you on price, most customers will switch. The two types of loyalty.

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Loyalty Loyalty Programs Customer Experience Social Media 40

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Here’s an example of a personalized WhatsApp survey.

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Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

Currency Alliance

APRIL 23, 2019

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

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Loyalty Marketing Loyalty Programs Brands 40

SurveySparrow

FEBRUARY 22, 2024

Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. Automation: Enhancing Efficiency and Consistency Automation is one of the crucial features for a customer retention platform to have. Click below to try the template.

Customer Retention 52

Customer Retention Software Gamification e-support 52

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. This led many banks in Europe to close their rewards program over the past three years. Customers appreciate the free money, but it simply doesn’t make them loyal.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

BirdEye

OCTOBER 19, 2023

Grow your customer base with email marketing 5. Develop a loyalty program 10. Engage customers with SMS marketing Interested to know the actionable to-dos to make sure you get optimal results? Keep track of each guest’s customer acquisition cost and lifetime value (LTV). Measure performance 9.

Marketing 62

Marketing Strategy Social Media Multi-Channel 62

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. Rewards programs have not, historically, earned consistent loyalty across all customer segments. Points alone don’t earn much loyalty.

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Loyalty Brands Loyalty Programs Rewards Programs 40

SurveySensum

SEPTEMBER 6, 2023

On the other hand, advocates take brand loyalty to the next level. These customers are not just happy; they are thrilled with your offering. This approach not only gets you more reviews but also builds customer loyalty , enhances your online reputation, and attracts new customers.

NPS 52

NPS Brands Social Media Net Promoter Score 52

SurveySparrow

SEPTEMBER 22, 2022

In case you’re not familiar, NPS is a metric that measures customer satisfaction and loyalty. It’s calculated by asking customers how likely they are to recommend a company’s products or services to a friend or family member on a scale of 0-10. Apple has the most loyal customers: Here’s why!

NPS 59

NPS Net Promoter Score Industry Effort Score 59

SurveySensum

JUNE 1, 2023

In today’s retail landscape, customer loyalty is a currency that’s hard to come by. Therefore NPS Benchmarking is a must-have weapon in your customer experience arsenal. For example, we know that the industry average for NPS in retail is 41. For example, consider the retailer Amazon.

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NPS Retail Effort Score Net Promoter Score 52

BirdEye

AUGUST 7, 2023

Build trust: Consumers have trust issues with auto repair shops without significant social proof and positive customer reviews. Customer loyalty: A big part of auto repair shop marketing involves turning first-time customers into long-term advocates. Visibility: Cement your auto repair shop in customers’ minds.

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Strategy Sales Marketing Social Media 52

SurveySparrow

APRIL 29, 2021

Here, we’ll help you figure out the dos and don’ts your teams should follow to guarantee customer satisfaction. Plus, we’ll talk about the examples of Customer Satisfaction Guarantees that work incredibly well. If the training is right, they would know all about the products, services, and programs.

Customer Satisfaction 52

Customer Satisfaction Examples Customers Brands 52

Totango

AUGUST 16, 2022

For instance, a customer relationship management (CRM) app may be used to segment customers at risk of churn and reach out to them, serving as a CRM customer retention tool. In general, any software that helps increase subscription renewals and decrease churn may serve as a customer retention tool.

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Customer Retention Software Customer Success CRM 100

Call Center Pros

NOVEMBER 26, 2018

But in a landscape full of new companies of all tendencies and where competition is fierce, it is necessary to maintain a constant connection with your customers to differentiate yourself from the crowd. This article will introduce the fundamentals of customer loyalty and give you 7 tips for building a loyal customer base for your business….

Loyalty 40

Loyalty Loyalty Programs Social Media Training 40

Method:CRM

JULY 11, 2022

Great customer experience is key to fostering customer loyalty. If customers have a pleasant experience with your company, they’ll be more likely to come back for more business and recommend your goods or services to others. But how do you plan for and execute effective customer experience improvement?

Customer Journeys 52

Customer Journeys Customer Experience How To Loyalty Programs 52