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CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). In fact, many businesses still confuse the two, often questioning the importance of CEM when they already use CRM software to capture and analyze customer info.

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A Guide for Every Business in Choosing a CRM

CSM Magazine

When it comes to customer relationship management (CRM), not every industry finds its rhythm with the same beat. The intricate needs of a real estate agent, thriving on a large network to clinch deals, contrast greatly with the contractor’s reliance on a CRM to clock the work hours of their team.

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New FTC Guidelines for Review Management and what it means for you

Grade.us

The Federal Trade Commission recently sent out updated guidelines and principles for businesses, marketers and review management platforms , such as Grade.us. We want to make sure our partners are aware of the changes and taking steps to follow the guidelines. So what are these guidelines and what is being done to follow them?

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The Future of Debt Collection Agencies: Contact Center Technology and Customer-Centric Strategies

NobelBiz

this is governed by the Fair Debt Collection Practices Act (FDCPA), which sets guidelines on how collectors can conduct themselves, the times and methods by which they can contact debtors, and the actions they are prohibited from taking. In the U.S., RELATED ARTICLE What is Call Center Compliance?

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The CRM Contribution Metric: Discovering (and Understanding) the Magical Numbers

Optimove

In the first blog post in our “CRM Contribution Metric” series, we discussed the need to understand and measure the value your CRM brings your organization and shared research that makes sense of these numbers and the variables they are based on. Number of Channels. Number of Target Groups. Why did we go with first-year performance?

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Using AI to Delight Your Customers With More AI (Authentic Interactions)

C3Centricity

Call centre representatives should be given the autonomy to do what’s best for the customer within certain guidelines. I believe pre-programmed responses should be banned as they are easily recognized and do more harm than good.

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How to Ask for a Review: Strategies and Examples to Boost Your Brand Reputation

InMoment XI

Review management software can also integrate with your customer relationship management (CRM) system or other databases to pull in customer information automatically. How to Ensure Compliance with Review Website Guidelines Your team should identify review websites where your company is allowed to encourage customers to post reviews.

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