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CRM vs CEM: Where should you put the money?

CloudCherry

The customer plays such a crucial role that organizations rely on customer data and analysis to best understand customer behavior and what gets them all the way to the end of the sales funnel. Customer Experience Management (CEM). What is CRM? It collects core customer information from various channels (e.g.

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Set Up Your HubSpot CRM Like a Pro with Partner Support

CSM Magazine

HubSpot is one of the top CRM platforms currently available on the market. Thousands of businesses around the world are adopting the system and supercharging their sales, marketing, and customer service. It’s just the initial phase of getting the software setup properly. What is HubSpot CRM? Let’s dive in.

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Guest Post: How Does Software Enhance the CRM of Your Business?

ShepHyken

This week we feature an article by Joy Gomez, founder of Field Promax , a company that helps organizations streamline and standardize their workflow, manage teams, communicate with customers, process work orders digitally, and grow their business. Customers play a crucial role in establishing the position of a business in the market.

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Contact Center 101: The What and Why of CRM Integration

NICE inContact

He’d be touting about the increased knowledge your agents—and your business—gain when you integrate your contact center software with your customer relationship management (CRM). If he were alive today, he’d make a great contact center consultant.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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Need a CRM? Consider These Tips First

Help Scout

CRM software, customer relationship management, and customer support are different but related — how do businesses know which they need, and when? Read the full article

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Find and Eliminate Dirty Data That’s Lurking in Your Salesforce CRM System

GetFeedback

Salesforce’s customer relationship management (CRM) tool helps businesses support their customers in a powerful and efficient way by allowing them to combine big data with sophisticated customization. But how do you know if you have dirty data lurking in your CRM software?

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