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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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CRM Hack: Gamifying CRM Campaigns

Optimove

It is a great tool to create loyalty and promote stickiness. For example, it can be implemented as a simple solution – when a player does X and receives Y. Or it can be turned into a more advanced system, like a full-blown loyalty program, where a series of activities taken by a player will be redeemed for cash or prizes.

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Transforming Retail Experiences: 5 Retail Personalization Examples Backed by Customer Feedback

SurveySensum

Each of these examples shows how these brands have excelled in creating customized product recommendations, personalized email campaigns, memorable in-store experiences, and many more examples! The NikePlus loyalty program is a key pillar in delivering personalized experiences. Request a Demo

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Connecting the Dots: Integrated Personalization Across Omnichannel Platforms

CSM Magazine

Use customer segmentation: Segment your customers based on their demographics, behavior, and preferences. Implement a CRM system: Implement a customer relationship management (CRM) system to track customer interactions across different channels.

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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

They’re based on your brand’s promise, and they’re influenced by customer perceptions of your brand. . Some examples of brand expectations include providing excellent customer service, having a well-designed website, and offering high-quality products or services. What is a contact center CRM? .

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Elevating Tradition: Innovating Customer Experience in Established Businesses

Win the Customer

Implementing Advanced Analytics Utilizing data analytics can unlock valuable insights about customer behavior, preferences, and pain points. By harnessing the power of tools like CRM systems and advanced analytics platforms, businesses can make data-driven decisions to enhance the customer experience.

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5 Best Customer Retention Software to Try in 2024

SurveySparrow

Automation: Enhancing Efficiency and Consistency Automation is one of the crucial features for a customer retention platform to have. It ensures consistent communication with customers and, more importantly, streamlines repetitive tasks. This consistent engagement keeps your brand on customers’ minds.