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5 Best Customer Retention Software to Try in 2024

SurveySparrow

Customer retention is one of the crucial aspects of business. Since it’s plain as sky that it’s harder to acquire a new customer than to retain one, most companies go retention. Now, the next hurdle is finding the apt tool or software to help with retention. And that’s probably why you are here, right?

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Technology Based Solutions to Enhance Customer Retention Strategies

TechSee

With Accenture reporting that 77% of consumers are no longer loyal to any particular brand, companies must work harder than ever to retain their customer base. Customer churn formula. Churn refers to the percentage of customer attrition over a specific period of time.

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15 Customer Retention Strategies for Long-Term Customer Loyalty

Comm100

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

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A Survey of B2C Marketing Executives Reveals They Allocate Most of Their 2023 Budget to Costly Acquisition Versus Retention

Optimove

Our May 2023 survey of marketers shows that for the second year in a row, respondents continue to allocate more of their budget for acquisition marketing versus retention marketing, despite consumer spending uncertainty, and that new customer acquisition can cost  five times  more than retaining an existing one.

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Accelerating the Customer Experience post-COVID

Lumoa

New ways of interacting with customers A recent study from CMO found that 84% of companies were using social media for brand building and more than 54% have used it for customer retention. Embrace the rise of messaging apps One way might be to incorporate texting into your communication channels.

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Modernize Your Sales with AI Tools: Stay Ahead in the Competitive Market

Magellan Solutions

With rule-based automation, you can create customized client interactions based on specific triggers. This allows sales representatives to send targeted offers and messages that enhance customer engagement and increase conversion rates. #4) 4) Kustome The consumer data platform from Kustome combines customer data from many sources.

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Elevating Personalization: Optimizing Journey Orchestration with Integrated Customer Data Platforms (CDPs) and Multichannel Marketing Hubs 

Optimove

In this post, we explore the correlation between consumer demands for personalization and relevancy in marketing from brands, along with the challenges marketers face in leveraging first and zero-party data to deliver marketing communications that establish a personal connection with consumers.

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