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Where We Are Really At In Omni-Channel

Martin Hill-Wilson

These stories counterbalance the highly leveraged rhetoric used to attract us in the form of latest business book best sellers and conference agendas that drip with zeitgeist topics. So back to the question of multi-channel adoption, how are customers doing? My own answer is that multi-channel is in fact a new phase for everyone.

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The problem with omni-channel…

Smith+co CX

This may just be an issue of semantics, but customers don’t think in channels - they are just shopping by whatever means come natural and easy at that moment in time. So why do we call it omni- channel ? The omni-channel world is dominated by talk of technology and less talk about experience.

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Will generative AI solve the CX industry’s omnichannel problem?

Think Customers

For decades, contact center and CX organizations have strived to become “omnichannel.” Rather than force customers into interactions dictated by the company, an omnichannel system enables customers to engage with a brand on their channel of choice when, where, and how they prefer. And that’s much easier said than done.

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How Technology Is Changing the Future of Customer Success

CSM Practice

More Video Calls for Customer Success One of the first tech trends in Customer Success is the popularity of video calls for interacting with customers. These Customer Success video calls can be live through Zoom conferences or asynchronously with Loom. This last option allows you to create tutorials and allows more edits to the file.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Customer Experience Speaker, Martha Brooke Presents at 2 Conferences this Month

InteractionMetrics

April 2019: Catch customer experience speaker, Martha Brooke at 2 national conferences: Operations Summit in Columbus, OH and the Smart Customer Service track of CRM Evolution in Washington, DC. In addition, she’ll moderate a panel on how to improve customer service in omni channel environments.

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Building Customer Experience Bridges Across the Generations

NICE inContact

In truth, the typical Gen-Xer preference and expectation for an omni-channel experience may be catching up with Millennials. So whether you’re a Boomer, Gen-Xer or Millennial, stop by Verizon’s booth at the 2016 inContact User Conference on October 11-13 in Orlando, Florida.