InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. 67% of consumers see reviews as influential when choosing a new auto service. Automotive consumers visit an average of 4.2

Automotive 260

Automotive Management Social Media Feedback 260

Currency Alliance

OCTOBER 11, 2018

Countless articles have been written about enhancing the hotel customer experience (CX) with technology. The hotel market is becoming more competitive, with a larger share of wallet being spent on a greater variety of services. Happily, this increased competition does not pose an existential threat to the hotel as a business model.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

InMoment XI

OCTOBER 4, 2024

As a result, businesses gain valuable insight into customer expectations, which guides strategy on boosting retention and loyalty. Here is how customer experience management helps make that possible for you: It enhances customer retention and loyalty. Customer-centric companies are also 60% more profitable than their competitors.

Customer Experience Management 260

Customer Experience Management Customer Experience Management ROI 260

ShepHyken

MARCH 25, 2024

How to Leverage AI for a Better Customer Experience by Hasan Saleem (FastCompany) The intersection of AI and customer experience has paved the way for innovative, efficient, and personalized interactions between businesses and consumers. My Comment: Here is an excellent and robust article on loyalty programs.

Hotels 78

Hotels Loyalty Programs Customer Service Hospitality 78

Beyond Philosophy

MAY 10, 2017

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.” What is Loyalty Anyway? That’s loyalty.

Loyalty 137

Loyalty Loyalty Programs Airlines Rewards Programs 137

Currency Alliance

MARCH 28, 2023

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. Pay with points is trending upward in loyalty marketing for three main reasons. In the first section, I will set out why pay with points is a valuable marketing tactic for businesses.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

ECXO

JULY 16, 2024

By promoting good sleep hygiene, companies can ensure a healthier workforce, thereby reducing absenteeism and associated costs. Ensuring that employees get sufficient sleep translates to consistent and reliable service, reinforcing customer trust and loyalty. A 20-minute power nap can significantly boost alertness and productivity.

Customer Experience 334

Customer Experience Policies Culture Innovation 334

Oracle

MARCH 18, 2021

Hotels worldwide were operating at 29% compared to 2019’s occupancy rates of 72%. And for the most avid travelers engaged in airline, credit card, and hotel loyalty programs, 2020 provided extremely limited opportunities to maintain status, earn points, or redeem travel rewards. Travel loyalty reimagined.

Loyalty Programs 62

Loyalty Programs Travel Loyalty Brands 62

ProProfs Chat

FEBRUARY 13, 2020

Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Let’s take a look at customer loyalty statistics and observe the various ways that help a business improve and boost customer loyalty. Customer Loyalty Statistics 2020 You Shouldn’t Miss.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

Experience Matters

SEPTEMBER 9, 2014

The research shows the connection between customer experience, loyalty, and revenue growth for 19 industries. Here’s the executive summary: To understand how customer experience corresponds to loyalty, we examined feedback from 10,000 U.S. consumers describing their experiences with and their loyalty to 268 companies.

ROI 316

ROI Report Net Promoter Score Customer Experience 316

Currency Alliance

JUNE 11, 2019

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

C3Centricity

MAY 20, 2019

Adopting a customer first strategy is therefore in many company objectives. It is true that without satisfaction, customers will not return to a hotel or restaurant. However, despite this, I believe that the hospitality industry has a lot it can learn from consumer packaged goods (CPG). From ROI / ROR to ROE.

Industry 223

Industry Strategy Hospitality Hotels 223

Blake Morgan

MARCH 13, 2023

Companies with female CEOs aren’t just more profitable —they also tend to lead in customer experience. But it’s also challenging to find that balance between leading a company and fulfilling other passions. Guild partners with companies to create benefits programs that enable employees to get college degrees for free.

Customer Centricity 66

Customer Centricity Company Insurance Travel 66

InMoment XI

JANUARY 16, 2024

By integrating these advanced technologies, these companies aim to streamline customer interaction, automate routine tasks, and optimize their overall operations. Operational Efficiency and Resource Optimization Contact center AI solutions streamline operational workflows by automating repetitive and time-consuming tasks.

Contact Center 260

Contact Center Virtual Agent e-support Telecommunications 260

C3Centricity

OCTOBER 1, 2019

We all know how extremely demanding consumers have become in recent years. Companies need to deliver more, a lot more! I was recently in the US and as seems to be the norm these days, the hotel in which I stayed asked me to rate their performance afterwards. Companies need to deliver more, a lot more!

Customer Satisfaction 190

Customer Satisfaction Hotels Marketing Customer Centricity 190

ReviewTrackers

APRIL 6, 2017

Not all consumers are passionate about the environment. The consumers who are, however, care about how your company invests in environment-friendly practices. Jeff Siegel, editor at Wealth Daily , says that being an environment-friendly company can help drive customer loyalty. Why does this matter to businesses?

Loyalty 73

Loyalty Hotels Travel Hospitality 73

ijgolding

DECEMBER 9, 2014

We are all used to receiving random emails from organisations we interact with for both business and as consumers. As consumers demand more and more personalisation in the experiences they have, this seems like a perfectly sensible strategy. The most significant event that a company can connect with is the certainty that is a birthday.

Hotels 212

Hotels Customer Retention Retail Communication 212

Ann Michaels and Associates

JULY 31, 2018

Think about a hotel you’ve stayed at before and upon returning remembers that you liked a certain type of pillow, a specific newspaper and a corner room. According to Segment , which helps companies manage and activate data about their customers. However, very few companies can actually deliver on these tailored experiences.”.

Consumers 53

Consumers Retail Hospitality Hotels 53

CSM Magazine

AUGUST 14, 2020

In the regular world, obtaining customer loyalty is an important goal for any business to achieve. There’s been an understandable drop in disposable income, so consumers are significantly less willing to spend money. For us, it results in more loyalty and trust. But the world we are living in is far from regular.

Loyalty 85

Loyalty Strategy CRM Customer Retention 85

CSM Magazine

MAY 18, 2023

The global technology platform will power personalised guest experiences to increase revenue while providing deeper guest insights for the global hospitality company. SevenRooms is currently live across 25 countries at Marriott brands including W Hotels, The Ritz-Carlton, St.

Technology 52

Technology Hotels Guest Experience Hospitality 52

Calabrio

OCTOBER 19, 2022

The modern contact center has radically changed within the last few years with a surge of companies switching to cloud services. Brand Guardianship Is Key to Consumer Loyalty. The State of the Contact Center Report 2022 revealed that consumer loyalty is fleeting which directly impacts brand revenue.

Connections 147

Connections Contact Center Analytics Travel 147

ShepHyken

JANUARY 21, 2024

You will love his opening story about what happened in a well-known, name-brand hotel. The 2024 Marigold Global Consumer Trends Index Report provides insights into consumer preferences that drive marketing decisions and explores the influence of brand relationships. The company that achieves this balance wins.

Customer Service 60

Customer Service Self Service Trends Hotels 60

ijgolding

MAY 11, 2016

Since 2008, business related ‘horror stories’ continue to shock consumers – from Tesco, to Mitsubishi. That phenomenon is you and I – the consumer. Online forums, Facebook groups and Twitter accounts all add to a melting pot of consumer driven transparency. It was very real. Who would NOT want to have a five (very good) rating?

Measurement 120

Measurement Customer Experience Company Banking 120

OpinionLab

MARCH 8, 2016

Empowering your consumers is the key to improved customer experience. If you look at the truly successful companies, the ones that emerge are the ones that concentrate on enabling their customers to engage with them – so that they can partner with them to build their brand. Is consumer survey research on life support?

Consumers 96

Consumers Advertising Banking Survey 96

Alida

MARCH 27, 2018

At Customers for Life, a recent Vision Critical event in Hong Kong, we immediately felt the grandeur, magnificent presence and ambience of the flagship Mandarin Oriental (MO) hotel in Central Hong Kong as soon as we stepped in. Mandarin Oriental Hotel Group: Not all customers are created equal.

Brands 124

Brands Hotels Rewards Programs Insurance 124

ShepHyken

MARCH 2, 2020

Use This Pyramid To Increase Customer Loyalty and Grow Your Revenue by Allyssa Munro. My Comment: Using Maslow’s Hierarchy of Needs as a starting point, the author uses the model to assess customer loyalty. The new guest-centric look of loyalty for hotels by Mitra Sorrells. Lots to learn here.

Customer Service 105

Customer Service Hospitality Hotels Loyalty 105

QuestionPro Audience

MAY 18, 2018

But as a generation that is on the cusp of surpassing baby boomers as the nation’s largest living adult generation , it’s important for brands to take notice of the trends they’re setting as consumers. While companies used to have very rigid guidelines for employee travel, millennials are pushing back and asking for a budget.

Travel 186

Travel Airlines Transportation Guidelines 186

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

ShepHyken

MARCH 28, 2022

What Today’s Guests Really Want When It Comes To Hotel Loyalty Programs Might Surprise You by Ellis Connolly. Hospitality Net) Why do so many hotel loyalty programs fail? My Comment: Here’s an interesting take on loyalty programs. For a hotel, that could mean an upgrade.

Loyalty Programs 65

Loyalty Programs Customer Service Hotels Entertainment 65

Thematic

OCTOBER 30, 2024

It doesn’t matter what industry you’re in – customer experience (CX) is a critical component of customer acquisition, retention, and loyalty. This leads to increased customer satisfaction, loyalty, and retention.

Voice of Customer 62

Voice of Customer Examples Industry Handbook 62

Currency Alliance

OCTOBER 21, 2024

It has been my opinion for the past 10 years that creating a network of partners to support almost every type of loyalty program is the key to long-term success and creating value for all stakeholders. The purpose of this article is to discuss what mix of partners might be best for achieving these goals in your loyalty program.

Loyalty 52

Loyalty Loyalty Programs Hotels How To 52

CSM Magazine

JUNE 29, 2022

With buyer satisfaction levels plummeting to a 17-year low, and less than 35% of consumers completely satisfied with their brand relationship, there is huge stakes resting on your ability to provide satisfying experiences. Jolie Fleming, SVP Guest Products & Platforms, IHG Hotels & Resorts. Find out more here!

Hotels 52

Hotels Rewards Programs Banking Consumers 52

ShepHyken

OCTOBER 11, 2021

Fast Company) Providing exceptional customer service is a tried and tested way for brands to stand out and succeed. TechRepublic) A Zendesk report found a series of commonalities among companies it calls CX champions. Are Hotel Loyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand? by Max Starkov.

Customer Service 73

Customer Service Hospitality Rewards Programs Self Service 73

Experience Matters

JUNE 16, 2015

Here’s the executive summary: Net Promoter ® Score (NPS ® ) is a popular metric that companies use to analyze their customer experience efforts, but how does it actually relate to loyalty? You mat also want to see our latest NPS Benchmark Report with NPS data on 283 companies. Download report for $295.

Report 120

Report Net Promoter Score Wireless Airlines 120