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What Lottery Brands Can Learn from Casino Operators in CRM

Optimove

For instance, there’s a lot that Lottery brands could learn from Casino operators when it comes to segmentation, messaging, and the various marketing channels they use to communicate with players. Lottery VS Casino in CRM. Optimove marketing data analysts compared CRM performance of Casino and Lottery brands. Impressive!

CRM 52
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Sabio Group Strengthens Leadership with the Launch of CX Cloud from Genesys and Salesforce

CSM Magazine

By integrating the business into the Sabio Group it expanded our focus and capability in customer relationship management (CRM). We are also multi-Genesys award winners, most recently being named Genesys EMEA Partner of the Year in 2021. Indeed, we’ve successfully built and run more than 100 Genesys deployments globally.

Groups 52
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The CRM Contribution Metric: Know What Your CRM Is Worth

Optimove

first-touch, last-touch, multi-touch) for customer acquisition, and use the revenue resulting from that acquisition as a proxy. This blog is the first in a series of pieces, presenting the different actions and activities a company must take to see real value from its CRM platform. But what incremental revenue should be measured?

CRM 81
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Rentokil Initial Embarks on Global Digital CX Project with Sabio Group

CSM Magazine

The pest control leader is implementing Genesys Cloud CX — an all-in-one Cloud, contact centre and experience solution — as its contact centre platform as part of an ambitious unified communications project. ” While voice remains its main channel, Genesys Cloud CX provides omnichannel support. . ” About Sabio Group. .

Groups 52
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The CRM Contribution Metric: Discovering (and Understanding) the Magical Numbers

Optimove

In the first blog post in our “CRM Contribution Metric” series, we discussed the need to understand and measure the value your CRM brings your organization and shared research that makes sense of these numbers and the variables they are based on. Number of Channels. Number of Target Groups. Customer Base Coverage.

CRM 70
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Mastering Call Queuing: The Ultimate Guide to Efficient Customer Communications

NobelBiz

In today’s rapidly-evolving business landscape, call queuing stands as a paramount component for efficient customer communications. Dive deep into the intricacies of call queuing and how it’s revolutionizing the way businesses handle customer communications. What is Call Queuing? This ensures agents are battle-ready.

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Step-by-Step: What Highly Effective, Extremely Personalized CRM Marketing Looks Like from Up Close

Optimove

When it comes to CRM marketing, finding the perfect message-audience fit can make a marketer’s day. Or, in more direct words: how we’re doing exactly what we preach – using our own product and ideas to scale CRM Marketing personalization in a way that increases engagement (and revenue from existing customers).

CRM 52