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How to tie Customer Success into your CEM program

CloudCherry

On this episode, Mike shares some of his day-to-day practices, some of which include regularly asking himself, “What are we doing to drive the improvement of each touchpoint?”, In any industry, it’s about connecting with people and providing an amazing experience- something Mike aims to do daily. It goes to show that CX is EVERYWHERE.

CEM 195
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How to Set Industry NPS Benchmarks and Why It Matters

Lumoa

Net Promoter Scores are always an interesting topic of conversation, and industry NPS benchmarks even more so. This makes it an essential consideration for any customer success manager in almost any industry. NPS scores can vary significantly from industry to industry. and IT services is 42.

NPS 208
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The Role of Customer Experience in Telco

Lumoa

The global pandemic had a detrimental impact on most industries, but European telecom providers have emerged relatively unscathed. Before delving any deeper, let’s take a moment to define telecom customer experience management (CEM or CXM) and how brands in this industry have historically performed.

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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles. System Harmony.

CEM 84
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What is Customer Engagement Marketing?

Oracle

Enter customer engagement marketing (CEM). What is CEM? He says, “In today’s business environment, a company needs to move beyond simply communicating their brand promise and actually start to fulfill that promise for their consumers at key marketing, shopping, and purchasing touchpoints. That’s CEM.”

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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). This feedback is especially important in business-to-consumer (B2C) industries, such as hotels and restaurants. visit to store, call to contact center, visit to website).

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5 Critical CX Insights You’re not Gathering Today

CloudCherry

At CloudCherry, we want to disrupt the customer experience industry. Most journey mapping exercises start out great with gathering everyone in a room, brainstorming touchpoints and designing a visual journey of how customers move through their interactions with your company. Gaining insight is essential to your success.