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Customer Centric Decisions

ClearAction

In the conference room of a company I visited recently a poster served as a clear reminder for customer centric decision-making. Customer experience management is a discipline that’s sorely needed in every industry. CEM is enterprise-wide dedication to serving customer needs from their perspective.

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5 Reasons Your KPIs Are Hurting Your Customer Experience

Beyond Philosophy

Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. Colin is an international author of four best-selling books and an engaging keynote speaker. Follow Colin Shaw on Twitter @ColinShaw_CX.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises. Keeping Customers results in a high increase in value. Focusing on customer retention with a better Customer Experience will benefit your bottom-line expenses.

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Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. Colin is an international author of four best-selling books and an engaging keynote speaker.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

With nearly half of every decision decided by habits, the real question is how much longer can you afford to ignore the power of habits in your marketing efforts?

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6 Steps to a Great Apology

Beyond Philosophy

Honesty is the best policy, and the only policy that gives you a chance for Customer retention. For more Customer Experience concepts, register for our Advanced Customer Experience Management (CEM) Certification Course beginning on April 20th. What do you do when you make a mistake? Please click here to learn more.

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4 Ways to Gain Customers’ Trust in Data Security

Beyond Philosophy

These four actions evoke emotions that develop a relationship built on a foundation of trust, which can flourish into Customer retention and loyalty over time. View our books on Customer Experience here. Make sure that your use of data adds value to their experience. Which companies do you think do a good job with data security?