Topdown
MARCH 21, 2022
Over the past decade the importance of the customer perception of a brand has increased dramatically. Customer engagement comes in many shapes and forms, but it’s official definition is, “an interaction between an external customer/consumer and an organization through various online or offline channels.”
Clarabridge
SEPTEMBER 27, 2017
See, what happens when you use Omni-channel analytics is that you get out ahead of what the customer wants, allowing you to design experiences specific to them. Consumers can interact with brands in a multitude of ways. Want to see how your organization can use Omni-channel analytics? Follow Denasia.
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iPerceptions
APRIL 19, 2018
As customers, we’ve reached a stage where we now expect to be able to interact with our favorite brands wherever, whenever and however it best suits us.
Avaya
JUNE 3, 2016
The buzzword in Customer Service and Contact Centers over the past few years has been omni-channel. Omni-channel supposedly stands for a singular, high-quality personalized experience that a customer has with a brand that occurs regardless of where or what device the customer is using to get service. This is bad.
TechSee
OCTOBER 9, 2018
This penchant for technology has shaped their consumer behavior and preferences, and brands must tailor their customer service strategies to suit Millennials’ attributes. each day and often engage in “tech multi-tasking,” such as setting a date via messaging app while while watching Netflix and tweeting about it.
Peter Lavers
NOVEMBER 30, 2016
Steve Dennis of Sageberry Consulting spoke to the final forum of The Customer Council in November in Johannesburg on the subject of “Winning in a digital-first, omni-channel world”. Most organisations are talking “omni” but in fact are organised “multi”. Customers think brand – they don’t care how you are organised!
Martin Hill-Wilson
JUNE 12, 2015
This is the second in a series of three posts exploring the issues around becoming a multi-channel service organisation. Of course you might prefer the language of ‘omni-channel’ if you are keen to make the point that it must all fuse together into a seamless capability. Adding channels to cater for choice adds cost.
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