InMoment XI

DECEMBER 13, 2021

In the latest 2021 Insights Association Top 50 Market Research and Data Analytics report, InMoment ranks in the top 20 established industry reports and market research or market experience (MX) brands, alongside other powerhouse brands such as JD Power, Gartner Research, and Forrester Research Services.

Analytics 493

Analytics Data Marketing Customer Journeys 493

InMoment XI

JULY 7, 2022

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 492

Brands How To ROI Social Media 492

InMoment XI

JULY 20, 2022

Organizations around the world are actively evaluating—and seeking to better understand—the decision-making and behavioral influence of employee and customer trust, the drivers of emotional bonding with a brand or company, and what is required to create and sustain a more valuable branded experience. Check out these must-read articles!

Brands 493

Brands B2C B2B Financial 493

InMoment XI

MARCH 23, 2022

The news media has been rife this last year or so with stories of The Great Resignation—an unprecedented tidal wave of job market churn that has seen millions upon millions of employees quit their jobs. The truth, however, is much more nuanced than that. ” A More Progressive Employee Experience Concept.

Brands 493

Brands Policies Employee Engagement Employee Experience 493

InMoment XI

OCTOBER 12, 2022

A lot of folks believe that voice of customer (VoC) programs and market research mean the same thing—but they’re actually quite different! Breaking Down the Difference Between Voice of Customer & Market Research. What Is the Definition of Market Research ? What Is the Role of Market Research in Your Business?

Voice of Customer 295

Voice of Customer Marketing Social Media Feedback 295

QuestionPro Audience

MAY 2, 2018

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world. Do your brands have shared values?

Brands 236

Brands Marketing Consumers Sales 236

Lumoa

APRIL 7, 2022

Net Promoter Scores are always an interesting topic of conversation, and industry NPS benchmarks even more so. This makes it an essential consideration for any customer success manager in almost any industry. NPS scores can vary significantly from industry to industry. and IT services is 42.

NPS 208

NPS Net Promoter Score Industry How To 208

Lumoa

MARCH 8, 2023

In today’s competitive telecommunications industry, customer experience (CX) has become a crucial factor in retaining customers and driving business growth. Delivering top-notch CX increases customer loyalty and enhances brand reputation, which can boost revenue. To this end, telcos must be bolder in their approach.

Industry 208

Industry Customer Centricity Telecommunications Feedback 208

Optimove

APRIL 23, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: The 2024 Optimove Insights Report on Marketing Fatigue provides crucial insights for marketers. Key takeaways: Excessive and irrelevant marketing messages overwhelm consumers, leading to increased unsubscribes.

Marketing 75

Marketing Survey Report Consumers 75

Optimove

DECEMBER 21, 2023

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

Consumers 64

Consumers Survey Brands Marketing 64

The DiJulius Group

JUNE 28, 2022

How do companies outperform competitors and the stock market by significant margins, in any economy? By being customer experience leaders in their industries. companies achieving the highest Net Promotor Scores (NPS) in their industry consistently. According to Bain & Co., Read Full Article. Read Full Article.

Brands 122

Brands Marketing NPS Loyalty 122

CSM Magazine

FEBRUARY 12, 2024

Corporate events serve as a powerful platform for networking, brand promotion, and industry engagement. To host an event that not only stands out but also resonates within your industry requires careful planning, innovation, and attention to detail. Their reputation and expertise can greatly enhance the value of your event.

Industry 95

Industry Tips Entertainment Transportation 95

Blake Morgan

FEBRUARY 28, 2023

Looking at the consumer industry, it’s clear that things are changing. Deloitte recently published a report called Buying into Better , highlighting the changing industry’s markets, models, and mechanics. What they want from brands and their lives is changing. The industry is in upheaval. Climate change.

Retail 111

Retail Industry Policies Consumers 111

Retently

AUGUST 29, 2022

In fact, social media is such a sensitive barometer of public opinion that during the presidential election, branding experts speculated that social media could be a more valuable platform for market research than traditional advertising. Social Media Can Measure Brand Awareness, But Not Results.

Social Media 158

Social Media NPS Net Promoter Score Marketing 158

Comm100

APRIL 22, 2021

From Starbucks to Duolingo and in almost every industry in between, top brands are turning to chatbots to improve their customer service and support operations. While some brands were initially hesitant to get onboard, thanks to tech advancements, these chatbot fears are being put to bed. Evolution of AI . Watch the video.

Chatbots 246

Chatbots Brands Wait Times Consumers 246

Joe Rawlinson

JANUARY 22, 2024

Building local brand awareness is just as important as creating a strong online identity. Local brand awareness is particularly important for smaller businesses that are trying to grow in their chosen industries. However, it’s something that every brand can benefit from and should think about.

Brands 78

Brands How To Sports Social Media 78

BirdEye

NOVEMBER 21, 2023

Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results. This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing.

Marketing 109

Marketing Social Media Advertising Tips 109

SurveySensum

MAY 6, 2024

Personal branding refers to achieving a prominent identity for an individual. Having a strong personal brand is necessary if you want to be recognized as an authority in your field. Personal Branding Strategies What matters most in personal branding is connecting with your target audience and paying close attention to their feedback.

Brands 52

Brands Strategy Social Media Video 52

SurveySparrow

MARCH 5, 2024

In this blog post, we will learn more about executive dashboards and how different industries use them for industry-specific dashboard solutions. Use of Executive Dashboards in Different Industries: Retail Industries: With the thriving retail business, being on top of the market has become crucial for retailers.

Industry 52

Industry Net Promoter Score Hospitality Healthcare 52

Alida

JULY 11, 2018

More than 50 research, CX, product and marketing professionals were in attendance to network and enjoy food and refreshments. Daniel Marcotte, consumer research manager at Canadian Tire , explained how his team uses insight to meet the needs of three different markets. It was also a great night of learning.

Industry 141

Industry Brands Banking ROI 141

Second to None

FEBRUARY 19, 2019

Over the last few years, the grocery industry has been disrupted by the implementation of digital services that allow customers to do their weekly shopping without ever leaving their house. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Far from it.

Industry 73

Industry Brands Rewards Programs Loyalty 73

BirdEye

JANUARY 25, 2024

Reviews can also be repurposed for various channels and become one of your best marketing tools. In this post, we’ll cover how automating your review sharing can help you generate buzz for your brand across social networks. This dilutes brand recognition and risks confusing followers. Why automate social sharing of reviews?

Social Media 109

Social Media Brands How To Multi-Channel 109

Retently

NOVEMBER 17, 2023

From tracking the real, long-term results of a campaign to judging the potential for customers to refer your company to their friends and colleagues, Net Promoter Score is a versatile metric that belongs in any marketing manager or consultant’s arsenal. This gives you a Net Promoter Score that serves as a customer satisfaction baseline.

Net Promoter Score 78

Net Promoter Score NPS Marketing Effort Score 78

SurveySensum

APRIL 1, 2024

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Brands 52

Brands Case Study Social Media Feedback 52

SurveySparrow

MARCH 19, 2024

If you’re looking for a video marketing guide , you’re not the only one. There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Google also prioritizes video content.

Video 95

Video Strategy Marketing Social Media 95

BirdEye

NOVEMBER 15, 2023

When shoppers express their love for your brand online, they’re not just speaking to friends; they’re announcing to the world that you are the best in the business. In this blog, we’ve shared the ultimate list of retail review sites that will boost brand awareness and fuel business growth. Let’s dive in.

Retail 109

Retail Brands Consumers Case Study 109

Optimove

AUGUST 8, 2023

Our comprehensive survey and report, “The Optimove Financial Services Provider Survey & Report: Harnessing Data for Client-Centric Growth and Lasting Loyalty,” delves into critical trust gaps and marketing fatigue challenges faced by financial service providers.

Financial 52

Financial Report Survey Industry 52

BirdEye

NOVEMBER 30, 2023

The travel industry has undergone remarkable transformation over the past few years. With the right travel agency marketing strategy, travel agents and businesses can attract the ideal client to their business and grow rapidly. Table of contents How do you develop the best marketing strategy for travel agencies?

Travel 108

Travel Marketing Social Media Hotels 108

SmartMessage Blog

FEBRUARY 25, 2024

What is Cross-Marketing? Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both.

Examples 52

Examples Marketing Automotive Fashion 52

BirdEye

OCTOBER 11, 2023

Customer experience is much more than just a buzzword, especially in the insurance industry. And that is why it is time to understand the factors contributing to customer experience in the insurance industry. Why is customer experience important in the insurance industry? And make it a no-brainer step to obtain quotes promptly.

Insurance 109

Insurance Industry Customer Experience Self Service 109

Magellan Solutions

MARCH 5, 2023

Hiring a virtual assistant is becoming in demand these days across different industries. If you are one of those companies that need virtual assistance and are quite hesitant if this will be a good step for your business, learn how different industries utilize it.

Industry 98

Industry e-support Healthcare Social Media 98

Helpware

APRIL 11, 2023

The gaming market has exploded over the past decade. According to Statista , The worldwide gaming industry is projected to reach a value of $268.8 With the power of social media at our fingertips, anyone can raise concerns or complaints that can harm the reputation of gaming brands.

Brands 73

Brands Social Media Industry Marketing 73

2020 Research

APRIL 17, 2023

Imagine this: You’ve invested countless hours into crafting your brand. Enter brand tracking – a game-changing tool that empowers you to navigate the intricacies of consumer perception. What Is Brand Tracking? But how can you accomplish this with ease and speed? Ready to find a tracker solution that suits your needs?

Brands 89

Brands Comparison Consulting ROI 89

CSM Magazine

MAY 6, 2024

Improving customer service in the auto transport industry involves offering custom solutions tailored to each client’s unique needs. Customer service in the auto transport industry can be improved by implementing a customer-centric approach, offering clear communication, providing regular updates, and promptly addressing any concerns.

Transportation 52

Transportation Customer Satisfaction Industry Strategy 52

BirdEye

JUNE 16, 2023

Knowing how your customers feel about your brand makes growing a business easier and more efficient. With this knowledge, you can finetune your products, go-to-market strategies, marketing campaigns, and other processes for the best possible results. Regularly conducted brand surveys help you gather such feedback.

Survey 98

Survey Brands Strategy Social Media 98

BirdEye

APRIL 28, 2023

If so, then effective insurance marketing strategies are the way to go. You can also collect and manage reviews from Google My Business or industry-specific business listing sites. Social media marketing Consumers generally prefer to choose brands they trust and can obtain reliable information about online.

Insurance 98

Insurance Strategy Marketing Social Media 98