Remove B2B Remove CRM Remove Loyalty Programs Remove ROI
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Referral marketing software for the win: Our top 20 picks

BirdEye

When it comes to B2B companies, the conversion rate for referrals stands at 11%, surpassing the average across all industries. When looking for the best referral marketing software, there’re a few key qualities to keep in mind: Seamless integration: The software should easily work with your existing tools, like your CRM or email platform.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Loyalty 52
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50+ Customer Experience Statistics for 2020

ProProfs Chat

B2B Customer Experience Statistics. Customer Experience ROI Statistics. 36% of organizations aim to improve agent, desktop, and CRM experiences in 2019. B2B Customer Experience Statistics. But what about those who are a part of the B2B industry? Improving Customer Experience Statistics.

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Consumer banking: money can’t buy loyalty

Currency Alliance

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40
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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.

Loyalty 59
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How to boost your business messaging with text abbreviations

BirdEye

Example: Email to the team: “The ROI on our latest campaign exceeded expectations. Why do text abbreviations matter to businesses? You can use certain texting abbreviations for your business text messaging strategy. Detailed analysis by EOD.”

How To 115
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Redemption ecosystems: beyond the loyalty reward catalog

Currency Alliance

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52