Kerry Bodine

JANUARY 30, 2021

Here’s the problem: Individual B2B customers tend to have strong personal connections to one ( maaaybe two) people in the organizations they do business with. B2B customers reach out directly to their dedicated contacts whenever they have a question or problem. Please share in the comments below.

B2B 227

B2B Company Customer Experience Healthcare 227

Retently

DECEMBER 21, 2022

Here’s an interesting question for B2B companies that use Net Promoter Score to get feedback from their clients: Scenario : You run a B2B company that sells software. If you sell software to B2B companies with hundreds of users, you can potentially generate tens or hundreds of responses from each survey.

Net Promoter Score 148

Net Promoter Score B2B Survey Company 148

Retently

MAY 9, 2024

Boosting your B2B customer retention rates is incredibly important for nurturing a sustainable business. Many companies get caught in this cycle because they prioritize new customer acquisition so heavily that they overlook how many customers they’re losing along the way. Why is B2B Customer Retention Important?

Customer Retention 130

Customer Retention B2B Customer Journeys Loyalty Programs 130

Middlesex Consulting

APRIL 5, 2024

Here is a partial list of the factors that are causing VUCA for industrial […] The post Now Is the Time for a B2B Industrial Company to Focus on the Aftermarket appeared first on Middlesex Consulting. It describes constant, unpredictable change that is now the norm in many industries and areas of the business world.

B2B 78

B2B Industry Company Consulting 78

InMoment XI

FEBRUARY 25, 2022

Do companies recognize the high customer experience (CX) value of employee advocates? That means that companies must seek to understand, and leverage, the impact employees have on customer behavior. It is often stated (especially by corporate CEOs) that the greatest asset of a company is its employees. That’s my belief.

Company 529

Company B2C Employee Experience Culture 529

Lumoa

APRIL 22, 2020

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. The company needs to ensure the feedback is addressed systematically.

B2B 208

B2B Survey Net Promoter Score Social Media 208

GetFeedback

NOVEMBER 4, 2019

Many companies are still finding their footing when it comes to implementing technology and moving the needle with CX improvements. To explore how the state of B2B VoC has been thus far, we dive into four trends defining VoC programs in 2019 and tell you what you need to know to compete with the best-in-class. Conclusion.

B2B 150

B2B Company Effort Score Multi-Channel 150

Oracle

MARCH 10, 2021

When it comes to B2B marketing on social media, brands currently rely heavily on LinkedIn. It’s the top organic and paid social platform for B2B marketers. However, there’s another platform B2B marketers shouldn’t overlook: Instagram. Marketing on Instagram creates advantages for B2B brands, too.

B2B 111

B2B Company Marketing Social Media 111

DemandJump

DECEMBER 5, 2023

There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. One of the main differences in B2B sales, for example, is they tend to be heavily relationship-based between the product or service provider and the customer.

B2B 98

B2B Marketing B2C Meeting 98

GetFeedback

NOVEMBER 4, 2019

Four Voice of the Customer (VoC) trends for B2B businesses in 2019 that will teach you how to compete in CX with other brands in your industry.

B2B 150

B2B Company Trends Industry 150

DemandJump

NOVEMBER 2, 2022

Developing a SaaS marketing strategy is a perfect opportunity for companies to reach their target audience online. A strong B2B SaaS marketing strategy uses valuable content and search engine optimization (SEO) to drive organic traffic to your website. So what are the essential tactics you should use to create the best B2B marketing?

B2B 105

B2B Customer Base Marketing Company 105

Customer Bliss

MARCH 8, 2019

FPX, a B2B software company, simplifies buying and selling experiences to align enterprise businesses with the expectations of modern customers. He shares tactics that have been helpful as he rebuilds FPX from a customer-first perspective, to be a B2B value-driven engine. . Shift the Mindset of Your Operational Approach.

B2B 137

B2B Software Customer Journeys Company 137

ECXO

JUNE 20, 2023

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Where B2C goes, B2B follows. They are also actively seeking out companies that share their sense of purpose and values. This includes B2B. CX is everywhere.

B2B 120

B2B Brands Innovation Government 120

Blake Morgan

JULY 5, 2022

? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?. The B2B buyer journey is changing, and companies that can match changing demands with technology, personalization and flexibility will succeed. . Plenty of research shows that B2B buyers get 50%-60% down the buying journey before they engage with a salesperson.

B2B 105

B2B Video Leadership Connections 105

ECXO

JUNE 11, 2023

It’s a strategic tool that helps B2B companies create meaningful difference in saturated markets. The question most B2B firms should ask themselves is ‘how do we stand out when our products and prices are similar to our competitors’? CX design is no longer just about aesthetics. The pandemic has only speeded up these changes.

B2B 128

B2B B2C Touchpoint Customer Journeys 128

Kustomer

JANUARY 21, 2021

Learn how Steve and Troy are helping CX leaders make steady progress to achieve the next level of CX excellence for their companies by listening to the podcast below. All too often, companies find themselves having to solve more complicated issues in B2B communications, sometimes forgetting the human at the other end of the interaction.

B2B 95

B2B Company B2C Customer Centricity 95

Heart of the Customer

MARCH 17, 2023

From my conversations with B2B leaders, it became apparent that they were grappling with a fundamental question: How do you collect enough customer data when only a fraction of your customers respond to your surveys? Even the most significant manufacturing companies lamented […] The post No B2B Survey Responses?

B2B 88

B2B Survey Data Customer Experience 88

Blake Morgan

OCTOBER 27, 2022

COVID transformed the B2B buyer journey, and companies need to adjust their experiences to match. Without a linear journey, companies must provide resources and digital channels to help buyers. Successful B2B companies rely on technology, scalable personalization, and digital tools. But change isn’t always bad.

B2B 105

B2B Self Service Competitive Advantage B2C 105

Customer Experience Update Submitted Articles

OCTOBER 12, 2022

“57% of customers have stopped buying from a company because a competitor provided a better experience.”* As a B2B leader, what can you do to deliver the kind of experiences that keep customers coming back? Memorable customer experiences don’t just happen.

B2B 130

B2B Customer Experience Customer Centricity Customers 130

ClearAction

JULY 23, 2023

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers. Built-in B2B Customer Experience Governance 1.

Government 62

Government B2B Customer Experience Customer Journeys 62

Customer Bliss

AUGUST 31, 2016

Johnson: Robert is co-founder and CEO of TeamSupport.com , a cloud-based, B2B software application built to help customer-facing support teams serve clients better through stronger collaboration, superior teamwork, and faster issue resolution. Guest Post by Robert C. Cut through the clutter with a customer support hub.

Omni-Channel 268

Omni-Channel B2B Customer Engagement Engagement 268

CSM Magazine

SEPTEMBER 19, 2023

AI, with its predictive analytics, personalisation capabilities, and data processing prowess, is fundamentally reshaping the landscape of B2B marketing. Let’s delve into how AI is augmenting B2B marketing strategies and the opportunities and challenges it presents.

B2B 100

B2B Marketing Brands Chatbots 100

Forrester's Customer Insights

NOVEMBER 22, 2023

Marketing has become a strategic function in driving revenue growth for B2B companies, but to continue improving, marketing leaders must challenge long-held beliefs and retool their mindsets to embrace the evolving customer lifecycle and complex buying journeys. The mythical B2B […]

B2B 58

B2B Marketing Company Customers 58

Heart of the Customer

MARCH 17, 2023

From my conversations with B2B leaders, it became apparent that they were grappling with a fundamental question: How do you collect enough customer data when you only a fraction of your customers respond to your survey? Even the most significant manufacturing companies […] The post No B2B Survey Responses? No Problem.

B2B 78

B2B Survey Data Customer Experience 78

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. What Is Customer Loyalty?

B2B 108

B2B Loyalty Net Promoter Score B2C 108

Brandwatch CX

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? They can then contact these people/companies and attempt to nurture them into sales.

B2B 59

B2B Brands Social Media Wireless 59

DemandJump

NOVEMBER 30, 2022

As businesses start to put a focus on digital technology, there has been a growth in demand for business-to-business (B2B) Software as a Service (SaaS) solutions. SaaS B2B marketing can help your business deliver organic traffic to your site and boost conversion.

B2B 98

B2B Examples Software Marketing 98

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Firmographics: such as company size, industry, and annual revenue.

B2B 100

B2B Customer Journeys Social Media Net Promoter Score 100

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. What type of medium is used.

Customer Journeys 116

Customer Journeys Touchpoint B2B Social Media 116

Forrester's Customer Insights

MARCH 28, 2024

Whether your company is growing or not, comparing your marketing priorities to other companies — especially growing companies — is a great way to evaluate […]

Company 53

Company Marketing B2B Analysis 53

Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. Then, we’ll consider how B2B customer service differs from customer success in a B2B context. Refund requests.

B2B 92

B2B Customer Success Customer Service B2C 92