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CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). At first glance, these two seem to be apps of the same category since they both capture and manage customer information. What is CRM?

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CRM Hack: Lifecycle Based Campaigns

Optimove

. “Knowing” a customer means knowing what products or categories they prefer, how often they purchase, their birthday, past experiences, and so much more. Sending out CRM marketing campaigns accordingly is CRM 101 nowadays. Sending out CRM marketing campaigns accordingly is CRM 101 nowadays.

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CRM Hack: Cross-Sell Principles

Optimove

Of course, it’s a pretty useful CRM tactic in other verticals. Cross-selling a customer to purchase from a more profitable category is one of marketing’s holy grails and can have a positive long term change in customer LTV. The post CRM Hack: Cross-Sell Principles appeared first on Optimove.

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CRM Hack: Monitoring the User’s Heartbeat

Optimove

Once you properly segment your most loyal and engaged customers into the Active Customer segment, you’ll need to retain them by using the right CRM campaigns in your active marketing plan. Purchase on app. Purchase multiple categories. Don’t miss out on our previous CRM hacks from Optimove experts: The Hidden Data of Emails.

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Phew 2022: Looking Back at the Year We Became a One-Stop CRM Marketing Shop? 

Optimove

In  February ,   we returned the favor and recognized others for CRM excellence, holding our  2nd annual Heptagon Awards. We handed out nine awards spread across three categories this year.  It was the first time since its founding in 2000 that Bet365 turned to a third-party vendor to support its CRM Marketing efforts.

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How to Use WhatsApp for Customer Retention

Kustomer

Its primary function might be to help families and friends stay in touch, but the app can also support brand-to-customer interactions via the WhatsApp Business application and WhatsApp API. Data says that customers are looking for more interaction with brands via social media and SMS, and WhatsApp is at the crossroads of those two categories.

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Five Best Customer Retention Software Solutions for Customer Success

Totango

Customer retention software is an app that promotes SaaS subscription renewals and reduces churn rates. The term refers to a function that several different types of software apps may serve. Here are some leading examples from five different categories of software that can help you improve your customer retention.