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Top 13 marketing channels for your business

BirdEye

A marketing channel is any platform that allows you to connect and communicate your brand’s message with your target audience. B2C marketing channels that help you sell to or connect with individuals are social media channels, paid ads, email marketing, SMS campaigns, direct mail, and mobile marketing.

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Top 7 referral code examples for your business in 2023

BirdEye

Almost every business uses referrals and swears by their effectiveness in driving more traffic, generating more leads, and increasing sales. A referral link can also help connect the referral code to the customer and the referral. Gymshark Gymshark is one of the world’s most recognized fitness apparel and accessories brands.

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Experiential retailing is the next big thing in activewear

Alida

If the rumor is true, Amazon will challenge industry leaders like Nike, Lululemon and Under Armour in the $44-billion active apparel market. Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym.

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Personal Narratives Bring Retailers Closer to Consumers

NetBase

Retailers are always on the lookout for a way to connect with consumers, and what better way than capturing their exact verbatims about your brand? And here are statistics and facts to consider as well: CPG sales for food and beverage were up in the US by 13.9% 95% of retail brands use social media channels for marketing.

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Xpedition and Voyado Partner to Help Boost Loyalty and Retention for Fashion Brands

CSM Magazine

Xpedition , the Microsoft Dynamics Gold partner and trusted solution provider to the fashion and apparel sector, is partnering with Voyado the committed CRM challenger and natural choice for retailers in the Nordics, to supply a powerful cloud-based platform that enables retailers to create strong brand loyalty.

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The biggest challenges and opportunities for the retail season 2024 

Happy or Not

Rapid advancements in technology and shifting consumer behaviors have created a dynamic marketplace. Here are 5 biggest opportunities for retail sales in the coming year: 1. Experiential retail Thanks to technology, retailers can now connect with consumers through traditional media channels and their day-to-day lifestyle activities.

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Is the Future of Retail, Physical or Virtual?

C3Centricity

A recent article on CNBC showed that many major chains in the USA had recorded triple-digit growth in online sales in the first half of this year. They concluded by saying that those retailers who had already invested on online sales would fare better than those forced into it by the pandemic. Conclusion.

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