InMoment XI

SEPTEMBER 12, 2023

In today’s cut-throat market, differentiating your brand is more important than ever. Whether you’re a startup or a market leader, understanding your competitors helps you make informed decisions, from product development to marketing strategies. Market Position and Brand Analysis: How do consumers perceive your competitors?

Analysis 260

Analysis Marketing Competitive Advantage Analytics 260

Lumoa

MARCH 6, 2023

Garen Di Bernardo, Product Marketing Manager for Lumoa- a feedback analytics platform- provided some valuable tips on how to read customer conversations in an insightful webinar. Final Thoughts Why is Customer Conversational Analytics Important? Customer insights gleaned from feedback can be beneficial in several ways.

Analytics 208

Analytics How To Analysis Feedback 208

CSM Magazine

APRIL 29, 2024

In this article, we’ll explore five key capabilities of BI that empower businesses to monitor social media conversations, analyze sentiment, conduct competitor analysis, create customized dashboards and reports, and integrate social media data with other sources for comprehensive analytics.

Social Media 52

Social Media Analytics Analysis CRM 52

Fox Metrics

MARCH 10, 2023

Predictive analytics is absolutely crucial for the restaurant industry. However, you might not be aware of how important predictive analytics is for marketing in the restaurant industry. There are numerous benefits to leveraging predictive analytics not just for operating the business, but for marketing purposes as well.

Analytics 52

Analytics Marketing Trends Metrics 52

Thematic

APRIL 17, 2024

Customer Experience Analytics (CXA) is your key to unlocking the true reasons behind their choices and experiences. What is Customer Experience Analytics? Customer Experience Analytics (CXA) is the process of collecting, analyzing, and understanding customer data. Why is Customer Experience Analytics important?

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Customer Experience Analytics (CXA) is your key to unlocking the true reasons behind their choices and experiences. What is Customer Experience Analytics? Customer Experience Analytics (CXA) is the process of collecting, analyzing, and understanding customer data. Why is Customer Experience Analytics important?

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

Thematic

APRIL 17, 2024

Customer Experience Analytics (CXA) is your key to unlocking the true reasons behind their choices and experiences. What is Customer Experience Analytics? Customer Experience Analytics (CXA) is the process of collecting, analyzing, and understanding customer data. Why is Customer Experience Analytics important?

Analytics 62

Analytics Customer Experience Analysis Effort Score 62

ECXO

JUNE 13, 2023

Real-time marketing is about engaging with the customer whenever and wherever they are in their buying journey. Making the most of customer data by using analytics to better understand who your customers are (and what they want) can help you create better real-time customer experiences. Implement a real-time decisioning solution.

Marketing 133

Marketing Analytics Government Survey 133

Brandwatch CX

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. But if you’re looking for a free Twitter analytics tool that can do more, this list will come in handy. That being said, let’s take a look at some of the best free Twitter analytics tools currently available.

Analytics 139

Analytics Tools Analysis Travel 139

BirdEye

NOVEMBER 21, 2022

When it comes to social media, analytics is everything. Thankfully, social media analytics is becoming easier and more accessible. In this blog, we’ll show you why social media analytics is important, talk about ways to get started, and how best to use social media data to gain valuable insights for your marketing efforts.

Social Media 98

Social Media Analytics Multi-Channel Metrics 98

CloudCherry

SEPTEMBER 6, 2018

Fortunately, while predicting the future in its entirety is close to impossible, predictive analytics can help businesses like you make smarter, data-driven decisions about where they’re going without any magic powers. This is where predictive analytics, driven by machine learning, can help. Customer Sentiment.

Analytics 221

Analytics Analysis NPS Financial 221

SurveySparrow

APRIL 15, 2024

Product analytics tools! We have researched and compiled a list of nine best product analytics tools, discussing their features, limitations, pricing, and more. Top 9 Product Analytics Tools We have done thorough research online and found out there are a lot more tools available for product analysis. So, how can they do that?

Analytics 52

Analytics Tools Analysis User Experience 52

Lumoa

JANUARY 23, 2018

Some companies use other metrics , such as Customer Effort Score or Customer Satisfaction. These standard metrics include not only the number, but also free text feedback revealing why your customers like or dislike you or your product. Text analytics helps in understanding the feedback. Which one should be tackled first?

Analytics 304

Analytics NPS Financial Analysis 304

CustomerSuccessBox

APRIL 19, 2022

Customer journey analytics is enabling access to tap into the customer behavior across touchpoints and over time to measure the impact of customer behavior on business outcomes. What is Customer Journey Analytics? Why is it important to have Customer Journey Analytics? From marketing to customer support to even customer success.

Customer Journeys 52

Customer Journeys Metrics Analytics Touchpoint 52

Brandwatch CX

JULY 4, 2022

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% Top 7 Free Instagram Analytics Tools. Union Metrics. Simply Measured.

Analytics 88

Analytics Tools Social Media Metrics 88

Experience Investigators by 360Connext

APRIL 23, 2024

CX leaders today face a long list of challenges, including adapting to a dynamic market environment and ensuring every stakeholder, supervisor, and employee in the business is aligned with the customer-centric vision. Often, CRM systems are the tools used to track important customer data and feedback metrics.) Strategy First.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

SurveySensum

MARCH 6, 2024

Multiple metrics are considered that help shape the success of businesses. That said, come along as we walk you through some crucial adjustments relating to key performance indicators (KPIs) that are imperative in helping your online business boom in a competitive market. Businesses have yet to be known to thrive out of sheer luck.

Metrics 52

Metrics Abandon Rate ROI Return on Investment 52

Fox Metrics

MAY 24, 2021

No one can boldly say they have their marketing under control. But that has changed, thanks to real-time web analytics technology. The technology empowers marketers to view performance in real-time to make better decisions and identify areas of improvement. How Real-Time Web Analytics Works?

Analytics 52

Analytics Marketing Social Media Touchpoint 52

Fox Metrics

MAY 24, 2021

No one can boldly say they have their marketing under control. But that has changed, thanks to real-time web analytics technology. The technology empowers marketers to view performance in real-time to make better decisions and identify areas of improvement. Table of Contents How Real-Time Web Analytics Works?

Analytics 52

Analytics Marketing Social Media Strategy 52

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

CRM 69

CRM Marketing Social Media Analysis 69

Retently

AUGUST 29, 2022

In fact, social media is such a sensitive barometer of public opinion that during the presidential election, branding experts speculated that social media could be a more valuable platform for market research than traditional advertising. It’s a statement that many, if not most, people in tech would probably agree with.

Social Media 158

Social Media NPS Net Promoter Score Marketing 158

SurveySparrow

DECEMBER 9, 2023

It is where raw data transforms into meaningful insights, providing a real-time overview of key performance indicators (KPIs) and operational metrics. Whether strategic, operational, or analytical, they all aim to provide a clear, visual representation of data for better decision-making. Compliance Monitoring: No shortcuts!

Analytics 52

Analytics Trends Metrics Tools 52

Fox Metrics

NOVEMBER 19, 2020

Imagine engaging in social media marketing without measuring any of it. Social Media analytics is fundamental to your marketing success. With the FoxMetrics social media analytics tool , you’ll get insights on what to expect, how to act, and the right decisions to make for social media. What Is Social Media Analytics?

Social Media 59

Social Media Analytics Metrics Tools 59

Kitewheel

AUGUST 3, 2020

Journey Analytics Drives Better Experiences. Customer experience is the key competitive battleground for businesses and marketers in particular. With continuing investments in CX, even during the era of COVID-19 and global economic crisis, it is clear that marketing leaders cannot afford to lose focus on delivering great experiences.

Analytics 52

Analytics Customer Journeys Marketing Omni-Channel 52

ReviewTrackers

AUGUST 31, 2018

What Are Social Media Marketing Metrics? Social media marketing metrics are numerical scores, data points, or statistics that summarize and give insights into your business’ social media marketing performance. Reach and engagement are two of the most universal social media marketing metrics that you can track.

Social Media 80

Social Media Metrics Marketing Effort Score 80

Fox Metrics

MARCH 10, 2023

However, there’s another crucial aspect of success that many businesses, especially restaurants, consistently neglect: Customer analytics. Customer analytics is just as important as those other factors we mentioned, and in fact, customer analytics can greatly impact your ability to deliver on those other requirements.

Analytics 52

Analytics Culture Customers Metrics 52

Fox Metrics

FEBRUARY 13, 2023

It’s hard to stay fresh in an age where trends seem to come and go faster than it takes for visitors to finish their meals, but that’s why we have analytics platforms! The Fox Metrics platform managed to identify these top trends in restaurant analytics through a robust analysis of thousands of restaurants.

Analytics 52

Analytics Trends Social Media Analysis 52

Fox Metrics

AUGUST 14, 2020

Most businesses are leveraging data analytics to get insight into who their customers are, what they do, what they want, and how to reach them. In fact, a study by McKinsey & Company found that businesses using data analytics are 7.4 Analytic talk 3. Google Marketing Platform (previously Google Analytics Solutions) 4.

Analytics 93

Analytics Data Social Media Analysis 93

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

Trends 72

Trends Marketing Video Consumers 72

Brandwatch CX

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 83

Tools Marketing Social Media Analytics 83

CSM Magazine

AUGUST 31, 2023

The new platform presents a fresh take on analytics, providing both marketing and business professionals a more sophisticated, streamlined way to analyze customer data. In this blog post, we’ll delve into how to master the complexities of GA4, ensuring you’re fully equipped to make the most out of this powerful analytics tool.

Analytics 52

Analytics Analysis Metrics Report 52

Optimove

SEPTEMBER 29, 2023

Optimove scored the highest in the Journey Orchestration use case in Gartner’s Magic Quadrant companion report, “The Critical Capabilities for Multichannel Marketing Hubs.” According to Gartner, Optimove “enables data-centric, high-frequency marketing programs, with data management and AI to deliver top-tier personalization.”

Marketing 78

Marketing Analytics Report ROI 78

Kitewheel

MAY 1, 2019

We’ve discussed how marketers can impact the customer journey by providing them with the next best experience, through personalization, and more. For marketers, journey analytics is a new way of thinking about the same kind of analysis that they’ve done for years. How Can Marketers Use Journey Analytics?

Analytics 45

Analytics Omni-Channel Measurement Marketing 45

SurveySensum

JANUARY 4, 2024

Let me tell you something straight, NPS is a very important metric when it comes to gauging customer loyalty and boosting retention. With the help of Text Analytics Feature, you can properly analyze your NPS program. So, they used the Text Analytics feature of SurveySensum to tag and analyze thousands of feedback.

Analytics 52

Analytics NPS Banking Analysis 52

SurveySparrow

JUNE 27, 2023

Understanding customers can be tricky, but customer journey analytics tools are here to help. What is Customer Journey Analytics? Before we start, let’s understand what customer journey analytics is. Now, let’s look at the top 10 customer journey analytics tools.

Customer Journeys 52

Customer Journeys Analytics Tools Analysis 52

ReviewTrackers

AUGUST 13, 2018

Tracking the right customer satisfaction metrics will help you better understand how to retain your current customers — as well as attract new ones. Customer Satisfaction Metrics: What For? Enter “customer satisfaction metrics.” 5 Customer Satisfaction Metrics You Need to Track. Customer Satisfaction Score.

Customer Satisfaction 146

Customer Satisfaction Metrics Net Promoter Score Effort Score 146

SurveySparrow

SEPTEMBER 9, 2023

In this blog, we’ll deal with the power of product experience analytics, its importance, top trends, and all that you need to know for enhanced PX and CX. Stay with us as we go deeper into product experience analytics and see how it can turn your business into a customer satisfaction powerhouse. Above all, it’s about data.

Analytics 52

Analytics Analysis User Experience Trends 52